Get ready for investment

“It’s far better to buy a wonderful company at a fair price, than a fair company at a wonderful price.”

Warren Buffett | CEO of Berkshire Hathaway

Maximising your enterprise value and investability is about aligning your story with investor expectations.  

Our Investment BluePrint aligns four dimensions of your business with investors’ expectations. In addition, the Big Business Agency also provides robust, proven plans to underpin growth through the next phase of maturation, and improve investability.

How do you attract investors?

Investors will focus on understanding your BluePrint by considering:

  • Industry, segment, ideal customer profile, value propositions. Investors seek disciplined, well-thought-out growth strategies for specific segments and customers. They want to see the precise product-market fit, clear value propositions and counter-competitive messaging.
  • Customer churn reduction. Investors value customer contracts that reduce churn and have built-in price increase mechanisms while maintaining customer satisfaction.
  • Performance metrics and financial commentary. Investors want to see specific management accounting metrics and ratios allowing benchmarking. These include Customer Acquisition Cost (CAC), Lifetime Value (LTV), cashflow visibility and real-time Opex performance, especially for staff costs.
  • Management systems efficacy rather than founders’ reliance. Investors review the ability of the business to be effectively operated by managers instead of founders. They’ll also assess the degree of cultural alignment and staff engagement.

Refining and aligning these key elements significantly improves the investability of your business, enabling you to assess which investors are best suited to be your ally, as well as accelerating business growth. 

With over 20 years of experience acquiring and growing investment-backed software businesses for Vista Equity Partners, Texas Pacific Group (TPG), and Hg Capital, we built the Big Business Agency to help founders and senior leaders boost their investability and attract the right business investment.

Big Business Agency will develop your BluePrints to align the essential elements of your business with investor expectations, as well as drive growth and investability. Get in touch with us to find out how we can help to accelerate your business growth.

Get ready for investment
Case Study


  • New business up by 200%
  • 400% increase in pipeline value closing in the next quarter 
  • 4x increase in velocity of sales through the pipeline 
  • 15% conversion rate from cold prospect to sales-qualified meetings