--- title: Big Business Agency Blog | Johanne (4) description: "Articles on B2B Sales & Big Deals, Differentiating with Outstanding CX, Automation & Workflows, eCommerce & Customer Portals and Ad Services\n (4)" image: https://bigbusinessagency.com/hubfs/ecommerce%20portal.webp --- [Skip to the main content](https://bigbusinessagency.com/insights/author/johanne/page/4#main-content) [![BBA logo](https://bigbusinessagency.com/hubfs/BBA%20logo%20-1.svg "BBA logo")](https://bigbusinessagency.com) [![BBA-logo-dark-orange-white](https://bigbusinessagency.com/hs-fs/hubfs/BBA-logo-dark-orange-white.webp?width=175&height=134&name=BBA-logo-dark-orange-white.webp "BBA-logo-dark-orange-white")](https://bigbusinessagency.com) - [Home](https://bigbusinessagency.com) - Get more leads - [Google Ads & Pay Per Click](https://bigbusinessagency.com/services/google-ads) - [Ad Intent Data](https://bigbusinessagency.com/ad-intent-data) - [Managed Growth Plans](https://bigbusinessagency.com/services/b2b-lead-generation) - [Contact us](https://bigbusinessagency.com/contact-us) Search [Get In Touch](https://bigbusinessagency.com/contact-us) Toggle Menu Search Toggle Menu [Get In Touch](https://bigbusinessagency.com/contact-us) - [Home](https://bigbusinessagency.com) - Get more leads - [Google Ads & Pay Per Click](https://bigbusinessagency.com/services/google-ads) - [Ad Intent Data](https://bigbusinessagency.com/ad-intent-data) - [Managed Growth Plans](https://bigbusinessagency.com/services/b2b-lead-generation) - [Contact us](https://bigbusinessagency.com/contact-us) [Instagram](https://www.instagram.com/thebigbusinessagency/) [Linkedin](https://uk.linkedin.com/company/big-business-agency) - CPQ - B2B eCommerce - Customer Portal - Quote to Cash - Field Service Management **B2B Sales Consulting** - Big Deal Pursuits, Execution and Performance - Sales Strategy Consulting - Sales Process Consulting **Technology Implementation** - CPQ Implementation - Quote to Cash Implementation - HubSpot Integration - Proof Of Value - HubSpot Onboarding - HubSpot Implementation - Service Hub Implementation **Advertising Services** - [Ad Intent Data](https://bigbusinessagency.com/ad-intent-data) - [LinkedIn Ads](https://bigbusinessagency.com/services/linkedin-ads) - [Google Ads](https://bigbusinessagency.com/services/google-ads) - [B2B Multi Channel Campaigns](https://bigbusinessagency.com/services/b2b-lead-generation) - LinkedIn Automation for Social Selling Campaigns (ads optional) **HubSpot Software** - Service Hub for Help Desk - Content Hub for Marketers - Sales Hub for Sales Teams - [Case Studies](https://bigbusinessagency.com/case-studies/customer-service-workflows-and-automation) **More Amazing Software** - Mobileforce CPQ - CommercePro - Commercient - Expandi # Johanne [![Woman at laptop working on SEO photo image](https://bigbusinessagency.com/hs-fs/hubfs/website%20seo%20blog.webp?width=2240&height=1260&name=website%20seo%20blog.webp)](https://bigbusinessagency.com/insights/seo-content-optimisation-with-hubspot-content-hub) 10 min read #### [Maximising SEO Content with HubSpot's Content Hub](https://bigbusinessagency.com/insights/seo-content-optimisation-with-hubspot-content-hub) ![Picture of Johanne](https://bigbusinessagency.com/hs-fs/hubfs/Johanne%20Headshot%202.png?width=30&name=Johanne%20Headshot%202.png) [Johanne:](https://bigbusinessagency.com/insights/author/johanne) May 26, 2024 4:13:08 PM Improved Search Engine rankings let buyers easily find your business on their journey. Unlock the power of SEO optimisation in HubSpot Content Hub to boost your online presence and drive organic traffic to your website. [Technology](https://bigbusinessagency.com/insights/tag/technology) [Read More](https://bigbusinessagency.com/insights/seo-content-optimisation-with-hubspot-content-hub) [![Google Ads for B2B companies](https://bigbusinessagency.com/hs-fs/hubfs/2-May-22-2024-01-00-17-3836-AM.jpg?width=1080&height=1080&name=2-May-22-2024-01-00-17-3836-AM.jpg)](https://bigbusinessagency.com/insights/comprehensive-guide-to-google-ads) 11 min read #### [A Comprehensive Guide to Google Ads for B2B Businesses](https://bigbusinessagency.com/insights/comprehensive-guide-to-google-ads) ![Picture of Johanne](https://bigbusinessagency.com/hs-fs/hubfs/Johanne%20Headshot%202.png?width=30&name=Johanne%20Headshot%202.png) [Johanne](https://bigbusinessagency.com/insights/author/johanne): May 22, 2024 7:46:28 PM Uncover the nitty-gritty of Google Ads with our easy-to-follow guide [Sales growth](https://bigbusinessagency.com/insights/tag/sales-growth) [Marketing](https://bigbusinessagency.com/insights/tag/marketing) [Read More](https://bigbusinessagency.com/insights/comprehensive-guide-to-google-ads) [![Photo image of a woman sitting at desk with a laptop in front of window with a pink and orange background with upwards arrow](https://bigbusinessagency.com/hs-fs/hubfs/Why%20a%20CRM2.webp?width=1080&height=1080&name=Why%20a%20CRM2.webp)](https://bigbusinessagency.com/insights/how-can-a-crm-help-my-business) 7 min read #### [How will a CRM help my business scale and grow?](https://bigbusinessagency.com/insights/how-can-a-crm-help-my-business) ![Picture of Johanne](https://bigbusinessagency.com/hs-fs/hubfs/Johanne%20Headshot%202.png?width=30&name=Johanne%20Headshot%202.png) [Johanne](https://bigbusinessagency.com/insights/author/johanne): May 16, 2024 10:01:13 AM McKinsey tells us many companies aren't yet reaping the benefits of technology and CRMs aren't just for giant companies with the resources to scrub... [Sales growth](https://bigbusinessagency.com/insights/tag/sales-growth) [Technology](https://bigbusinessagency.com/insights/tag/technology) [Read More](https://bigbusinessagency.com/insights/how-can-a-crm-help-my-business) [![linkedin automation](https://bigbusinessagency.com/hs-fs/hubfs/LinkedIn%20blog.webp?width=1080&height=1080&name=LinkedIn%20blog.webp)](https://bigbusinessagency.com/insights/linkedin-automation-tools) 6 min read #### [How LinkedIn automation tools maximise early sales funnel engagement](https://bigbusinessagency.com/insights/linkedin-automation-tools) ![Picture of Johanne](https://bigbusinessagency.com/hs-fs/hubfs/Johanne%20Headshot%202.png?width=30&name=Johanne%20Headshot%202.png) [Johanne](https://bigbusinessagency.com/insights/author/johanne): May 10, 2024 9:28:58 AM Discover how LinkedIn automation can transform your early funnel engagement strategy and drive LinkedIn lead generation for your business. [Sales growth](https://bigbusinessagency.com/insights/tag/sales-growth) [Technology](https://bigbusinessagency.com/insights/tag/technology) [Read More](https://bigbusinessagency.com/insights/linkedin-automation-tools) [![sales consulting meeting](https://bigbusinessagency.com/hs-fs/hubfs/Sales%20consulting%20Services%20blog.webp?width=2240&height=1200&name=Sales%20consulting%20Services%20blog.webp)](https://bigbusinessagency.com/insights/b2b-sales-consulting-services) 8 min read #### [The B2B Sales Consulting Services Guide](https://bigbusinessagency.com/insights/b2b-sales-consulting-services) ![Picture of Johanne](https://bigbusinessagency.com/hs-fs/hubfs/Johanne%20Headshot%202.png?width=30&name=Johanne%20Headshot%202.png) [Johanne](https://bigbusinessagency.com/insights/author/johanne): May 6, 2024 1:37:05 PM Contents [Sales growth](https://bigbusinessagency.com/insights/tag/sales-growth) [Read More](https://bigbusinessagency.com/insights/b2b-sales-consulting-services) [![Man on phone in office setting hold a sheet of paper](https://bigbusinessagency.com/hs-fs/hubfs/Productivity.webp?width=1200&height=1200&name=Productivity.webp)](https://bigbusinessagency.com/insights/how-to-increase-sales-productivity) 3 min read #### [How to increase sales productivity in your sales team](https://bigbusinessagency.com/insights/how-to-increase-sales-productivity) ![Picture of Johanne](https://bigbusinessagency.com/hs-fs/hubfs/Johanne%20Headshot%202.png?width=30&name=Johanne%20Headshot%202.png) [Johanne](https://bigbusinessagency.com/insights/author/johanne): Apr 22, 2024 3:57:36 PM Every market report and CEO survey published right now states the same thing: businesses need to shift to increase productivity and reduce costs.... [Sales growth](https://bigbusinessagency.com/insights/tag/sales-growth) [Technology](https://bigbusinessagency.com/insights/tag/technology) [Read More](https://bigbusinessagency.com/insights/how-to-increase-sales-productivity) [![choose-hubspot](https://bigbusinessagency.com/hs-fs/hubfs/First%20place%20cup.png?width=1024&height=512&name=First%20place%20cup.png)](https://bigbusinessagency.com/insights/why-choose-hubspot) 9 min read #### [Why Choose HubSpot for your B2B business?](https://bigbusinessagency.com/insights/why-choose-hubspot) ![Picture of Johanne](https://bigbusinessagency.com/hs-fs/hubfs/Johanne%20Headshot%202.png?width=30&name=Johanne%20Headshot%202.png) [Johanne](https://bigbusinessagency.com/insights/author/johanne): Mar 27, 2024 7:51:51 AM [Technology](https://bigbusinessagency.com/insights/tag/technology) [Lead Generation](https://bigbusinessagency.com/insights/tag/lead-generation) [Scale & Grow](https://bigbusinessagency.com/insights/tag/scale-grow) [Customer Service](https://bigbusinessagency.com/insights/tag/customer-service) [Read More](https://bigbusinessagency.com/insights/why-choose-hubspot) [![what is social selling](https://bigbusinessagency.com/hs-fs/hubfs/social%20media%20icon%20posts3.jpg?width=1200&height=630&name=social%20media%20icon%20posts3.jpg)](https://bigbusinessagency.com/insights/what-is-social-selling-is-it-for-b2b-sales) 13 min read #### [What is Social Selling? Is it any good for B2B Sales?](https://bigbusinessagency.com/insights/what-is-social-selling-is-it-for-b2b-sales) ![Picture of Johanne](https://bigbusinessagency.com/hs-fs/hubfs/Johanne%20Headshot%202.png?width=30&name=Johanne%20Headshot%202.png) [Johanne](https://bigbusinessagency.com/insights/author/johanne): Mar 20, 2024 3:09:31 PM If you're in B2B sales, at some point, you've probably considered Social Selling. If you're already using social media platforms for selling, you're... [Sales growth](https://bigbusinessagency.com/insights/tag/sales-growth) [Technology](https://bigbusinessagency.com/insights/tag/technology) [Read More](https://bigbusinessagency.com/insights/what-is-social-selling-is-it-for-b2b-sales) [![Full Cycle Sales Process ](https://bigbusinessagency.com/hs-fs/hubfs/web%20image%2011.jpg?width=1024&height=512&name=web%20image%2011.jpg)](https://bigbusinessagency.com/insights/full-cycle-sales-process) 9 min read #### [In depth look at the full cycle sales process for B2B sales](https://bigbusinessagency.com/insights/full-cycle-sales-process) ![Picture of Johanne](https://bigbusinessagency.com/hs-fs/hubfs/Johanne%20Headshot%202.png?width=30&name=Johanne%20Headshot%202.png) [Johanne](https://bigbusinessagency.com/insights/author/johanne): Mar 12, 2024 11:35:22 AM The traditional sales model is broken - and expensive. With up to 40% higher costs and longer deal cycles, many sales leaders are ditching the SDR/AE... [Sales growth](https://bigbusinessagency.com/insights/tag/sales-growth) [Read More](https://bigbusinessagency.com/insights/full-cycle-sales-process) [![Buyers Pyramid](https://bigbusinessagency.com/hs-fs/hubfs/Buyers%20Pyramid%20blog.webp?width=1080&height=1080&name=Buyers%20Pyramid%20blog.webp)](https://bigbusinessagency.com/insights/what-is-the-buyers-pyramid) 11 min read #### [What is the Buyers Pyramid and how do I use it?](https://bigbusinessagency.com/insights/what-is-the-buyers-pyramid) ![Picture of Johanne](https://bigbusinessagency.com/hs-fs/hubfs/Johanne%20Headshot%202.png?width=30&name=Johanne%20Headshot%202.png) [Johanne](https://bigbusinessagency.com/insights/author/johanne): Feb 29, 2024 8:30:20 PM The core principle of the Buyers Pyramid emphasises that, at any given time, merely 3% of your potential market is actively prepared to make a... [Sales growth](https://bigbusinessagency.com/insights/tag/sales-growth) [Read More](https://bigbusinessagency.com/insights/what-is-the-buyers-pyramid) [Prev](https://bigbusinessagency.com/insights/author/johanne/page/3) [2](https://bigbusinessagency.com/insights/author/johanne/page/2) [3](https://bigbusinessagency.com/insights/author/johanne/page/3) [4](https://bigbusinessagency.com/insights/author/johanne/page/4) [5](https://bigbusinessagency.com/insights/author/johanne/page/5) [6](https://bigbusinessagency.com/insights/author/johanne/page/6) [Next](https://bigbusinessagency.com/insights/author/johanne/page/5) [![POV Video image](https://bigbusinessagency.com/hs-fs/hubfs/POV%20Video%20image.webp?width=1543&height=850&name=POV%20Video%20image.webp)](https://bigbusinessagency.com/insights/author/johanne/page/4#modal_1_widget_1741285400903) POV Explainer [![big-business-agency-team-1](https://bigbusinessagency.com/hs-fs/hubfs/big-business-agency-team-1.webp?width=1280&height=720&name=big-business-agency-team-1.webp)](https://bigbusinessagency.com/insights/author/johanne/page/4#modal_2_widget_1741285400903) Top Automation FAQs [![big-business-agency-team-q2c](https://bigbusinessagency.com/hs-fs/hubfs/big-business-agency-team-q2c.jpg?width=1280&height=720&name=big-business-agency-team-q2c.jpg)](https://bigbusinessagency.com/insights/author/johanne/page/4#modal_3_widget_1741285400903) Quote to Cash Automation  ## Big Business Agency Key Services ![big-business-agency-2](https://bigbusinessagency.com/hubfs/big-business-agency-2.webp) ### B2B Sales ### Consulting   read more ![big-business-agency-1](https://bigbusinessagency.com/hs-fs/hubfs/big-business-agency-1.webp?width=1080&height=1080&name=big-business-agency-1.webp) ### Technology ### Implementation read more ![google-ads](https://bigbusinessagency.com/hubfs/google-ads.webp) ### Advertising ### Services [read more](https://bigbusinessagency.com/services/google-ads) [![BBA logo](https://bigbusinessagency.com/hubfs/BBA%20logo.svg)](https://bigbusinessagency.com)       - [Terms & Conditions](https://bigbusinessagency.com/terms-and-conditions) - [Privacy Policy](https://bigbusinessagency.com/privacy-policy) - [Meet The Team](https://bigbusinessagency.com/meet-the-team) © 2026 Big Business Agency Ltd [Facebook](https://www.facebook.com/people/Big-Business-Agency-Ltd/61567300078982/#)[X](https://twitter.com/werbigbiz)[Instagram](https://instagram.com/thebigbusinessagency)[Linkedin](https://www.linkedin.com/company/big-business-agency)[YouTube](https://www.youtube.com/channel/UCmRxWYXj5cV1bi5Xip759Dg) Return to top ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://139678118.fs1.hubspotusercontent-eu1.net/hubfs/139678118/Quote-to-cash.mp4", "dateModified" : "2024-11-23T11:01:09.015Z", "duration" : "PT3M28.747S", "height" : 1080, "name" : "Quote to cash whiteboard explainer", "thumbnailUrl" : "https://139678118.fs1.hubspotusercontent-eu1.net/hubfs/139678118/Quote-to-cash.mp4/medium.jpg?t=1732359669015", "uploadDate" : "2024-11-22T16:26:11.792Z", "width" : 1920 } ``` ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://stream.mux.com/zAYoEBO5kNeSyomm00tdQuVlJKKAnvYi01006CjELnLcPw/capped-1080p.mp4", "dateModified" : "2025-02-16T22:46:38.495Z", "description" : "Discover Big Business Agency B2B Automation and Workflow specialists", "duration" : "PT55.034S", "height" : 1080, "name" : "Introduction to Big Business Agency", "thumbnailUrl" : "https://139678118.fs1.hubspotusercontent-eu1.net/hubfs/139678118/Introducing%20Big%20Business%20Agency.mp4/medium.jpg?t=1739745998495", "uploadDate" : "2025-02-10T19:01:52.823Z", "width" : 1920 } ``` ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://stream.mux.com/r8Th4Bj5ex2SgWsOJolFbZ02S401SiAJ02btDCuJHHnEX4/capped-1080p.mp4", "dateModified" : "2025-03-12T23:10:26.455Z", "duration" : "PT2M12.566S", "height" : 1080, "name" : "POV Explained", "thumbnailUrl" : "https://139678118.fs1.hubspotusercontent-eu1.net/hubfs/139678118/POV%20Explained.mp4/medium.jpg?t=1741821026455", "uploadDate" : "2025-02-17T12:52:07.409Z", "width" : 1920 } ``` ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://stream.mux.com/QQ01lv700gO4HaUItTkt02v01nHa01E0200co1HQwyitiiBOCM/capped-1080p.mp4", "dateModified" : "2025-03-12T23:10:37.845Z", "duration" : "PT6M24.802S", "height" : 720, "name" : "7 questions we are frequently asked about automation and workflows", "thumbnailUrl" : "https://139678118.fs1.hubspotusercontent-eu1.net/hubfs/139678118/Update-and-improve-Customer-service-Operations.mp4/medium.jpg?t=1741821037845", "uploadDate" : "2025-02-17T11:38:33.817Z", "width" : 1280 } ```