--- title: Big Business Agency Blog (10) description: "Articles on B2B Sales & Big Deals, Differentiating with Outstanding CX, Automation & Workflows, eCommerce & Customer Portals and Ad Services\n (10)" image: https://bigbusinessagency.com/hubfs/ecommerce%20portal.webp --- [Skip to the main content](https://bigbusinessagency.com/insights/page/10#main-content) [![BBA logo](https://bigbusinessagency.com/hubfs/BBA%20logo%20-1.svg "BBA logo")](https://bigbusinessagency.com) [![BBA-logo-dark-orange-white](https://bigbusinessagency.com/hs-fs/hubfs/BBA-logo-dark-orange-white.webp?width=175&height=134&name=BBA-logo-dark-orange-white.webp "BBA-logo-dark-orange-white")](https://bigbusinessagency.com) - [Home](https://bigbusinessagency.com) - Get more leads - [Google Ads & Pay Per Click](https://bigbusinessagency.com/services/google-ads) - [Ad Intent Data](https://bigbusinessagency.com/ad-intent-data) - [Managed Growth Plans](https://bigbusinessagency.com/services/b2b-lead-generation) - [Contact us](https://bigbusinessagency.com/contact-us) Search [Get In Touch](https://bigbusinessagency.com/contact-us) Toggle Menu Search Toggle Menu [Get In Touch](https://bigbusinessagency.com/contact-us) - [Home](https://bigbusinessagency.com) - Get more leads - [Google Ads & Pay Per Click](https://bigbusinessagency.com/services/google-ads) - [Ad Intent Data](https://bigbusinessagency.com/ad-intent-data) - [Managed Growth Plans](https://bigbusinessagency.com/services/b2b-lead-generation) - [Contact us](https://bigbusinessagency.com/contact-us) [Instagram](https://www.instagram.com/thebigbusinessagency/) [Linkedin](https://uk.linkedin.com/company/big-business-agency) - CPQ - B2B eCommerce - Customer Portal - Quote to Cash - Field Service Management **B2B Sales Consulting** - Big Deal Pursuits, Execution and Performance - Sales Strategy Consulting - Sales Process Consulting **Technology Implementation** - CPQ Implementation - Quote to Cash Implementation - HubSpot Integration - Proof Of Value - HubSpot Onboarding - HubSpot Implementation - Service Hub Implementation **Advertising Services** - [Ad Intent Data](https://bigbusinessagency.com/ad-intent-data) - [LinkedIn Ads](https://bigbusinessagency.com/services/linkedin-ads) - [Google Ads](https://bigbusinessagency.com/services/google-ads) - [B2B Multi Channel Campaigns](https://bigbusinessagency.com/services/b2b-lead-generation) - LinkedIn Automation for Social Selling Campaigns (ads optional) **HubSpot Software** - Service Hub for Help Desk - Content Hub for Marketers - Sales Hub for Sales Teams - [Case Studies](https://bigbusinessagency.com/case-studies/customer-service-workflows-and-automation) **More Amazing Software** - Mobileforce CPQ - CommercePro - Commercient - Expandi # BBA Insights ## Most Recent Articles Filter by Tag Show All Advertising Customer Portal Customer Service Implementation Lead Generation Manufacturing Marketing Professional Services Sales growth Scale & Grow Technology eCommerce ### Sign Up Today [![Office meeting with coffee](https://bigbusinessagency.com/hs-fs/hubfs/blog%20image%20sales3-1.jpg?width=896&height=448&name=blog%20image%20sales3-1.jpg)](https://bigbusinessagency.com/insights/how-full-cycle-sales-reps-are-now-changing-the-sales-role) 8 min read #### [How Full Cycle Sales Reps are changing the sales role](https://bigbusinessagency.com/insights/how-full-cycle-sales-reps-are-now-changing-the-sales-role) ![Picture of Johanne](https://bigbusinessagency.com/hs-fs/hubfs/Johanne%20Headshot%202.png?width=30&name=Johanne%20Headshot%202.png) [Johanne:](https://bigbusinessagency.com/insights/author/johanne) Jan 22, 2024 8:32:17 AM [Sales growth](https://bigbusinessagency.com/insights/tag/sales-growth) [Read More](https://bigbusinessagency.com/insights/how-full-cycle-sales-reps-are-now-changing-the-sales-role) [![ideal customer profile ICP](https://bigbusinessagency.com/hs-fs/hubfs/ICP.webp?width=1024&height=512&name=ICP.webp)](https://bigbusinessagency.com/insights/ideal-customer-profile-icp-and-the-buyers-persona) 5 min read #### [Your Ideal Customer Profile (ICP) and Buyer Personas](https://bigbusinessagency.com/insights/ideal-customer-profile-icp-and-the-buyers-persona) ![Picture of Peter](https://app.hubspot.com/settings/avatar/1813754dd5e08fbe2141e42786d34f34) [Peter](https://bigbusinessagency.com/insights/author/peter-russell-smith): Jan 9, 2024 11:51:48 PM Ideal Customer Profile (ICP) and Buyer Personas are terms often used interchangeably, but they are not the same. They are interconnected, so it's... [Sales growth](https://bigbusinessagency.com/insights/tag/sales-growth) [Read More](https://bigbusinessagency.com/insights/ideal-customer-profile-icp-and-the-buyers-persona) [![McKinsey 7S Model](https://bigbusinessagency.com/hs-fs/hubfs/mckinseys-7S-framework.webp?width=628&height=628&name=mckinseys-7S-framework.webp)](https://bigbusinessagency.com/insights/mckinseys-7s-model-to-implement-full-cycle-sales) 5 min read #### [McKinsey's 7s Model for Implementing Full Cycle Sales](https://bigbusinessagency.com/insights/mckinseys-7s-model-to-implement-full-cycle-sales) ![Picture of Peter](https://app.hubspot.com/settings/avatar/1813754dd5e08fbe2141e42786d34f34) [Peter](https://bigbusinessagency.com/insights/author/peter-russell-smith): Jan 9, 2024 2:55:25 PM Why implement a full-cycle sales model? Implementing a full-cycle sales model can provide businesses with a powerful tool to drive revenue growth and... [Implementation](https://bigbusinessagency.com/insights/tag/implementation) [Sales growth](https://bigbusinessagency.com/insights/tag/sales-growth) [Read More](https://bigbusinessagency.com/insights/mckinseys-7s-model-to-implement-full-cycle-sales) [![Switch from Salesforce to HubSpot ](https://bigbusinessagency.com/hs-fs/hubfs/CRM%20image.jpg?width=1080&height=1080&name=CRM%20image.jpg)](https://bigbusinessagency.com/insights/why-sales-teams-are-switching-to-hubspot) 10 min read #### [Why smart sales teams are switching to HubSpot](https://bigbusinessagency.com/insights/why-sales-teams-are-switching-to-hubspot) ![Picture of Johanne](https://bigbusinessagency.com/hs-fs/hubfs/Johanne%20Headshot%202.png?width=30&name=Johanne%20Headshot%202.png) [Johanne](https://bigbusinessagency.com/insights/author/johanne): Jan 8, 2024 9:15:00 AM What's the big deal about HubSpot Sales Hub? If you're thinking HubSpot is just another sales tool, you'd be wrong! 😮 It's easy to elevate your... [Sales growth](https://bigbusinessagency.com/insights/tag/sales-growth) [Technology](https://bigbusinessagency.com/insights/tag/technology) [Read More](https://bigbusinessagency.com/insights/why-sales-teams-are-switching-to-hubspot) [![buyer-persona](https://bigbusinessagency.com/hs-fs/hubfs/buyer-persona-blog.webp?width=695&height=348&name=buyer-persona-blog.webp)](https://bigbusinessagency.com/insights/what-are-buyer-personas) 15 min read #### [What are buyer personas and why do we need them?](https://bigbusinessagency.com/insights/what-are-buyer-personas) ![Picture of Peter](https://app.hubspot.com/settings/avatar/1813754dd5e08fbe2141e42786d34f34) [Peter](https://bigbusinessagency.com/insights/author/peter-russell-smith): Jan 7, 2024 12:41:53 PM Discover the purpose of buyer's personas: Why they are important for your business and checkout our examples Along with a step-by-step guide on how... [Sales growth](https://bigbusinessagency.com/insights/tag/sales-growth) [Read More](https://bigbusinessagency.com/insights/what-are-buyer-personas) [![Optimising your pricing structure](https://bigbusinessagency.com/hs-fs/hubfs/_blog%20price%20and%20contract%20image.webp?width=1500&height=500&name=_blog%20price%20and%20contract%20image.webp)](https://bigbusinessagency.com/insights/optimising-your-pricing-structure) 4 min read #### [Key Elements to Consider When Optimising Your Pricing Structure](https://bigbusinessagency.com/insights/optimising-your-pricing-structure) ![Picture of Peter](https://app.hubspot.com/settings/avatar/1813754dd5e08fbe2141e42786d34f34) [Peter](https://bigbusinessagency.com/insights/author/peter-russell-smith): Jan 5, 2024 3:25:59 PM Optimising Your Pricing Structure: Key elements to consider Reviewing and Updating Contracts and Terms and Conditions Evaluating and Modifying your... [Sales growth](https://bigbusinessagency.com/insights/tag/sales-growth) [Read More](https://bigbusinessagency.com/insights/optimising-your-pricing-structure) [![align-your-pipeline-with-buyers-journey](https://bigbusinessagency.com/hs-fs/hubfs/align-your-pipeline-with-buyers-journey.webp?width=1024&height=512&name=align-your-pipeline-with-buyers-journey.webp)](https://bigbusinessagency.com/insights/aligning-your-pipeline-with-the-buyers-journey) 3 min read #### [Aligning your pipeline with the buyer's journey - is it a good idea?](https://bigbusinessagency.com/insights/aligning-your-pipeline-with-the-buyers-journey) ![Picture of Johanne](https://bigbusinessagency.com/hs-fs/hubfs/Johanne%20Headshot%202.png?width=30&name=Johanne%20Headshot%202.png) [Johanne](https://bigbusinessagency.com/insights/author/johanne): Jan 1, 2024 11:26:12 PM Aligning your sales pipeline with a sales view of your buyer's journey is a smart move. Seriously, it's a no-brainer. Especially for B2B Sales teams.... [Sales growth](https://bigbusinessagency.com/insights/tag/sales-growth) [Read More](https://bigbusinessagency.com/insights/aligning-your-pipeline-with-the-buyers-journey) [![aligning sales process and buyers journey](https://bigbusinessagency.com/hs-fs/hubfs/blog%20post%20.jpg?width=1024&height=512&name=blog%20post%20.jpg)](https://bigbusinessagency.com/insights/align-your-sales-process-with-the-buyers-journey) 8 min read #### [Align Your Sales Process with the Buyer's Journey for greater success](https://bigbusinessagency.com/insights/align-your-sales-process-with-the-buyers-journey) ![Picture of Johanne](https://bigbusinessagency.com/hs-fs/hubfs/Johanne%20Headshot%202.png?width=30&name=Johanne%20Headshot%202.png) [Johanne](https://bigbusinessagency.com/insights/author/johanne): Dec 30, 2023 8:27:57 PM Why consider aligning your Sales Process with the Buyer's Journey? Buyers and sellers may seem like they're from different planets. On one side,... [Sales growth](https://bigbusinessagency.com/insights/tag/sales-growth) [Read More](https://bigbusinessagency.com/insights/align-your-sales-process-with-the-buyers-journey) [![full-cycle-sales](https://bigbusinessagency.com/hs-fs/hubfs/full-cycle-sales.webp?width=1024&height=512&name=full-cycle-sales.webp)](https://bigbusinessagency.com/insights/what-is-full-cycle-sales) 8 min read #### [What is full cycle sales?](https://bigbusinessagency.com/insights/what-is-full-cycle-sales) ![Picture of Johanne](https://bigbusinessagency.com/hs-fs/hubfs/Johanne%20Headshot%202.png?width=30&name=Johanne%20Headshot%202.png) [Johanne](https://bigbusinessagency.com/insights/author/johanne): Dec 30, 2023 5:25:56 PM Discover the Power of Full-Cycle Sales For some it might be a case of back to the future, for others it's a whole new world of possibilities, which I... [Sales growth](https://bigbusinessagency.com/insights/tag/sales-growth) [Read More](https://bigbusinessagency.com/insights/what-is-full-cycle-sales) [![why consider hubspot customer platform](https://bigbusinessagency.com/hs-fs/hubfs/HubSpot-Logo-PNG_005.png?width=1000&height=563&name=HubSpot-Logo-PNG_005.png)](https://bigbusinessagency.com/insights/why-consider-hubspot) 6 min read #### [Why Should You Consider the HubSpot Platform to scale your business?](https://bigbusinessagency.com/insights/why-consider-hubspot) ![Picture of Johanne](https://bigbusinessagency.com/hs-fs/hubfs/Johanne%20Headshot%202.png?width=30&name=Johanne%20Headshot%202.png) [Johanne](https://bigbusinessagency.com/insights/author/johanne): Dec 12, 2023 12:05:57 PM Why consider HubSpot? Why on earth should you even consider the HubSpot customer Platform for your business? CRMs frustrate salespeople. For those of... [Technology](https://bigbusinessagency.com/insights/tag/technology) [Read More](https://bigbusinessagency.com/insights/why-consider-hubspot) [Prev](https://bigbusinessagency.com/insights/page/9) [8](https://bigbusinessagency.com/insights/page/8) [9](https://bigbusinessagency.com/insights/page/9) [10](https://bigbusinessagency.com/insights/page/10) [11](https://bigbusinessagency.com/insights/page/11) [12](https://bigbusinessagency.com/insights/page/12) [Next](https://bigbusinessagency.com/insights/page/11) [![POV Video image](https://bigbusinessagency.com/hs-fs/hubfs/POV%20Video%20image.webp?width=1543&height=850&name=POV%20Video%20image.webp)](https://bigbusinessagency.com/insights/page/10#modal_1_widget_1741285400903) POV Explainer [![big-business-agency-team-1](https://bigbusinessagency.com/hs-fs/hubfs/big-business-agency-team-1.webp?width=1280&height=720&name=big-business-agency-team-1.webp)](https://bigbusinessagency.com/insights/page/10#modal_2_widget_1741285400903) Top Automation FAQs [![big-business-agency-team-q2c](https://bigbusinessagency.com/hs-fs/hubfs/big-business-agency-team-q2c.jpg?width=1280&height=720&name=big-business-agency-team-q2c.jpg)](https://bigbusinessagency.com/insights/page/10#modal_3_widget_1741285400903) Quote to Cash Automation  ## Big Business Agency Key Services ![big-business-agency-2](https://bigbusinessagency.com/hubfs/big-business-agency-2.webp) ### B2B Sales ### Consulting   read more ![big-business-agency-1](https://bigbusinessagency.com/hs-fs/hubfs/big-business-agency-1.webp?width=1080&height=1080&name=big-business-agency-1.webp) ### Technology ### Implementation read more ![google-ads](https://bigbusinessagency.com/hubfs/google-ads.webp) ### Advertising ### Services [read more](https://bigbusinessagency.com/services/google-ads) [![BBA logo](https://bigbusinessagency.com/hubfs/BBA%20logo.svg)](https://bigbusinessagency.com)       - [Terms & Conditions](https://bigbusinessagency.com/terms-and-conditions) - [Privacy Policy](https://bigbusinessagency.com/privacy-policy) - [Meet The Team](https://bigbusinessagency.com/meet-the-team) © 2026 Big Business Agency Ltd [Facebook](https://www.facebook.com/people/Big-Business-Agency-Ltd/61567300078982/#)[X](https://twitter.com/werbigbiz)[Instagram](https://instagram.com/thebigbusinessagency)[Linkedin](https://www.linkedin.com/company/big-business-agency)[YouTube](https://www.youtube.com/channel/UCmRxWYXj5cV1bi5Xip759Dg) Return to top ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://stream.mux.com/r8Th4Bj5ex2SgWsOJolFbZ02S401SiAJ02btDCuJHHnEX4/capped-1080p.mp4", "dateModified" : "2025-03-12T23:10:26.455Z", "duration" : "PT2M12.566S", "height" : 1080, "name" : "POV Explained", "thumbnailUrl" : "https://139678118.fs1.hubspotusercontent-eu1.net/hubfs/139678118/POV%20Explained.mp4/medium.jpg?t=1741821026455", "uploadDate" : "2025-02-17T12:52:07.409Z", "width" : 1920 } ``` ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://stream.mux.com/QQ01lv700gO4HaUItTkt02v01nHa01E0200co1HQwyitiiBOCM/capped-1080p.mp4", "dateModified" : "2025-03-12T23:10:37.845Z", "duration" : "PT6M24.802S", "height" : 720, "name" : "7 questions we are frequently asked about automation and workflows", "thumbnailUrl" : "https://139678118.fs1.hubspotusercontent-eu1.net/hubfs/139678118/Update-and-improve-Customer-service-Operations.mp4/medium.jpg?t=1741821037845", "uploadDate" : "2025-02-17T11:38:33.817Z", "width" : 1280 } ``` ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://139678118.fs1.hubspotusercontent-eu1.net/hubfs/139678118/Quote-to-cash.mp4", "dateModified" : "2024-11-23T11:01:09.015Z", "duration" : "PT3M28.747S", "height" : 1080, "name" : "Quote to cash whiteboard explainer", "thumbnailUrl" : "https://139678118.fs1.hubspotusercontent-eu1.net/hubfs/139678118/Quote-to-cash.mp4/medium.jpg?t=1732359669015", "uploadDate" : "2024-11-22T16:26:11.792Z", "width" : 1920 } ```