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Sales Pipeline accuracy

4 min read

How to get over 90% pipeline accuracy in your B2B Sales Forecasts

Gartner research shows that executives report pipeline management and sales forecasting as one of the top areas where sales operations functions are least effective. Consistently accurate forecasts are what promotions are made off!

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HubSpot and Salesforce comparison

5 min read

A HubSpot and Salesforce Comparison in 2024

HubSpot and Salesforce are like the dynamic duo of sales and marketing CRMs.

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Marketing Leaders loosing mojo

4 min read

How Marketers lost their Mojo

Marketing: The state of play I started my career in marketing some 12 years ago. That same year, MarketingWeek published an article stating that “70%...

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CRM benefits for scaling business

2 min read

How sales can drive new product expansion

In 2023, software CEOs remain bullish about expansion- including planning to launch new products into new and existing markets; sales success is most...

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Growth Model

1 min read

The lowest cost growth model in 2024

Making your numbers in 2024 is harder, requiring you to do more with fewer resources. Growth Strategy Organic growth trumps acquisition so let's...

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Project Management and implementation

5 min read

How to avoid a failed CRM project - Top Tips

Gartner Group reports over 70% of IT projects fail to meet expectations and that is mostly due to poor Project Management. The Project Management...

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