13 min read
Peter: Apr 21, 2025 11:43:09 AM
Automate to Elevate! As customer expectations evolve, B2B companies adapt their customer service strategies to remain competitive. In fact, 62% of B2B buyers expect personalised interactions, a trend that highlights the growing importance of...
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15 min read
Johanne: Apr 15, 2025 10:04:01 AM
8 min read
Peter: Apr 3, 2025 2:50:43 PM
91% of business owners say generating leads is their top challenge (source: Webfx)
7 min read
Johanne: Mar 29, 2025 12:41:22 PM
B2B companies that segment their market see up to a 10% increase in conversion rates and 15% higher customer retention. [McKinsey] Yet, despite the...
6 min read
Johanne: Mar 22, 2025 7:39:19 PM
McKinsey discusses the Customer Decision Journey, noting that B2B companies using this view of the journey boost sales by an average of 5 -10 percent...
6 min read
Peter: Mar 19, 2025 1:14:07 PM
Premium products and services command a premium because they are perceived to deliver more value, and 86% of buyers will pay a premium for a great...
9 min read
Johanne: Mar 14, 2025 3:10:58 PM
Customer Service Management (CSM), focused on proactive problem-solving, empathy and clear communication, is fundamental to providing an exceptional...
8 min read
Peter: Mar 11, 2025 12:11:24 PM
According to a McKinsey study, companies that embrace Business Process Management (BPM) see a 20-30% increase in efficiency[Source: McKinsey]
5 min read
Peter: Mar 7, 2025 6:00:27 PM
ServiceNow has dominated the Enterprise ITSM market for decades, and for good reason, it is a fantastic solution for their ideal customers....
5 min read
Peter: Feb 12, 2025 8:30:00 AM
Gartner Group reports that over 70% of IT projects fail to meet expectations, and that is mostly due to poor Project Management. The Project...
