Imagine your excitement witnessing a prospect open your sales email and actively engage with your content. By utilising a fully integrated CRM, you not only have the ability to see when they open your email but also track their subsequent actions. As they explore your website or interact with you on LinkedIn and other social platforms, you gain real-time visibility into your prospect's activity, providing you with valuable insights into their interests and preferences.
However, the advantages of a fully integrated CRM go beyond simply monitoring prospects' behaviour.
In complex B2B sales, one of the main challenges is identifying and tracking the various buying influences involved in the decision-making process. A fully integrated CRM effortlessly allows you to monitor the progress of each stakeholder, reducing the likelihood of opportunities slipping a quarter. You can adapt your sales approach to address buyers' specific needs and concerns by having a clear overview of each buyer's journey.
Furthermore, the ability to keep management informed without sacrificing valuable selling time is a must-have option. With a fully integrated CRM, your management team can generate their own comprehensive reports and dashboards, providing real-time updates on your sales activities and alerting them when you may require assistance.
While delivering sales productivity, a fully integrated CRM also eliminates the need for subscription fees to various third-party platforms such as Calendly, Mailchimp, and, In some cases, web hosting services. These fees can quickly accumulate, especially for companies with large sales teams or extensive sales campaigns. By consolidating all these functions within your CRM, you can save on these recurring expenses and redirect those funds towards your sales campaigns, allowing you to reach more prospects and generate more revenue.
Unsurprisingly, an integrated CRM also reduces your company's IT costs. With an integrated CRM, you no longer need to rely on scarce and expensive external consultants to scope and deliver the functional changes required to keep up with your evolving competitive landscape. Having a fully integrated CRM system lets you take complete control of adapting the CRM to meet your specific sales needs, ensuring that your CRM always aligns with your business objectives and strategies.
So, envision the possibilities and embrace the advantages of a fully integrated CRM – it's time to elevate your sales game to the next level!