--- title: How sales drives new product expansion description: Successful product & market expansion usually fails due to lack of planning. A GTM strategy will reduce the likelihood of failure & result in sales growth. image: https://bigbusinessagency.com/hubfs/_Blog%20post%20image%20new%20size%20sales%20growth.jpg --- [Skip to the main content](https://bigbusinessagency.com/insights/how-sales-drives-new-product-expansion#main-content) [![BBA logo](https://bigbusinessagency.com/hubfs/BBA%20logo%20-1.svg "BBA logo")](https://bigbusinessagency.com) [![BBA-logo-dark-orange-white](https://bigbusinessagency.com/hs-fs/hubfs/BBA-logo-dark-orange-white.webp?width=175&height=134&name=BBA-logo-dark-orange-white.webp "BBA-logo-dark-orange-white")](https://bigbusinessagency.com) - [Home](https://bigbusinessagency.com) - Get more leads - [Google Ads & Pay Per Click](https://bigbusinessagency.com/services/google-ads) - [Ad Intent Data](https://bigbusinessagency.com/ad-intent-data) - [Managed Growth Plans](https://bigbusinessagency.com/services/b2b-lead-generation) - [Contact us](https://bigbusinessagency.com/contact-us) Search [Get In Touch](https://bigbusinessagency.com/contact-us) Toggle Menu Search Toggle Menu [Get In Touch](https://bigbusinessagency.com/contact-us) - [Home](https://bigbusinessagency.com) - Get more leads - [Google Ads & Pay Per Click](https://bigbusinessagency.com/services/google-ads) - [Ad Intent Data](https://bigbusinessagency.com/ad-intent-data) - [Managed Growth Plans](https://bigbusinessagency.com/services/b2b-lead-generation) - [Contact us](https://bigbusinessagency.com/contact-us) [Instagram](https://www.instagram.com/thebigbusinessagency/) [Linkedin](https://uk.linkedin.com/company/big-business-agency) - CPQ - B2B eCommerce - Customer Portal - Quote to Cash - Field Service Management **B2B Sales Consulting** - Big Deal Pursuits, Execution and Performance - Sales Strategy Consulting - Sales Process Consulting **Technology Implementation** - CPQ Implementation - Quote to Cash Implementation - HubSpot Integration - Proof Of Value - HubSpot Onboarding - HubSpot Implementation - Service Hub Implementation **Advertising Services** - [Ad Intent Data](https://bigbusinessagency.com/ad-intent-data) - [LinkedIn Ads](https://bigbusinessagency.com/services/linkedin-ads) - [Google Ads](https://bigbusinessagency.com/services/google-ads) - [B2B Multi Channel Campaigns](https://bigbusinessagency.com/services/b2b-lead-generation) - LinkedIn Automation for Social Selling Campaigns (ads optional) **HubSpot Software** - Service Hub for Help Desk - Content Hub for Marketers - Sales Hub for Sales Teams - [Case Studies](https://bigbusinessagency.com/case-studies/customer-service-workflows-and-automation) **More Amazing Software** - Mobileforce CPQ - CommercePro - Commercient - Expandi 2 min read # How sales can drive new product expansion [![Picture of Johanne](https://bigbusinessagency.com/hubfs/Johanne%20Headshot%202.png) Johanne](https://bigbusinessagency.com/insights/author/johanne) : Sep 16, 2023 8:48:11 AM [Sales growth](https://bigbusinessagency.com/insights/tag/sales-growth) ![How sales can drive new product expansion](https://bigbusinessagency.com/hubfs/_Blog%20post%20image%20new%20size%20sales%20growth.jpg) ## In 2023, software CEOs remain bullish about expansion- including planning to launch new products into new and existing markets; sales success is most likely when a robust Go-To-Market (GTM) strategy underwrites these expansion plans and given "it takes a village to raise a child" the GTM needs to include everyone. ## GTM Strategy A GTM strategy applies business discipline and robust thinking to define your addressable market, articulate the business problem your offer solves and focus on the ideal customer profile and buying personas. Most importantly, a GTM Strategy identifies what is possible with the available funding and is used to set up financial 'trip wires' to monitor performance and measure success. Generally, there are three main situations where you'll need a GTM strategy as an existing business. You'll either be: 1.  [Launching a new product](https://bigbusinessagency.com/big-business-agency-blog/its-1957-how-do-you-grow)to your existing market, geography, segment or sector. 2.  Launching a new product in an entirely new market, geography, segment or sector 3.  Testing a new product's 'product market' fit and growth potential. Developing a successful GTM strategy has several proven steps, and there are a three key steps you should always have on your GTM strategy checklist. ### Step One For starters, you should create your ICP (ideal customer profile). Then, you'll need to craft your value proposition to solve the business problem (product-market fit). Next, add as much detailed counter-competitive messaging as possible based on real-world competitive research. Make sure you're assessing specific competition and broader market and economic conditions. ### Step Two Once your GTM Strategy is complete, use it to revisit your Sales and Marketing Plan, updating the mix of inbound and outbound and campaign tactics and messages. The GTM may trigger the need to review Pricing and Packaging and tweak Sales Enablement capability- it's all about lining up the buyers' journey- start to finish or, better still- lead to customer. ### Step Three Finally, map the existing internal systems to support the [buyer's journey](https://blog.hubspot.com/sales/what-is-the-buyers-journey) across support, marketing, subscription and renewals, development, finance and sales. This internal Systems Integration involves many stakeholders, all of whom must be communicated with and project managed to deliver this desired outcome. What matters most is planning, applying some business discipline, narrowing down what makes your business stand out, plotting out how you'll navigate the early stages of launching your new product and monitoring progress and sales growth. A customer growth platform like HubSpot with it's smart CRM and [Sales Hub](https://bigbusinessagency.com/hubspot-sales-hub) sales automation software, help you take advantage of automation, AI enhancements and crucially, having all your data in one place. A single source of the truth ensures you keep close to developments in your product expansion program.   --- #### Useful Links [Align your sales process with your buyers journey](https://bigbusinessagency.com/big-business-agency-blog/align-your-sales-process-with-the-buyers-journey) [Simplify your sales tech stack](https://bigbusinessagency.com/big-business-agency-blog/what-do-you-really-need-in-your-sales-stack) [McKinsey's 7S Model to Implement Full Cycle Sales Model](https://bigbusinessagency.com/big-business-agency-blog/mckinseys-7s-model-to-implement-full-cycle-sales) [How to reclaim your selling time](https://bigbusinessagency.com/insights/reclaim-your-selling-time-with-automation) [Comprehensive Guide to B2B Sales](https://bigbusinessagency.com/insights/comprehensive-guide-to-b2b-sales)     - [Tweet](https://twitter.com/share) [![How to avoid a failed CRM project - Top Tips](https://bigbusinessagency.com/hubfs/PM%20team.webp)](https://bigbusinessagency.com/insights/avoiding-a-failed-crm-project) #### [How to avoid a failed CRM project - Top Tips](https://bigbusinessagency.com/insights/avoiding-a-failed-crm-project) ![Picture of Peter](https://app.hubspot.com/settings/avatar/1813754dd5e08fbe2141e42786d34f34) [Peter](https://bigbusinessagency.com/insights/author/peter-russell-smith) : Feb 12, 2025 8:30:00 AM Gartner Group reports that over 70% of IT projects fail to meet expectations, and that is mostly due to poor Project Management. The Project... [Implementation](https://bigbusinessagency.com/insights/tag/implementation) [I want to see more of this article](https://bigbusinessagency.com/insights/avoiding-a-failed-crm-project) [![The lowest cost growth model in 2025](https://bigbusinessagency.com/hubfs/ansoffs-matrix-1.webp)](https://bigbusinessagency.com/insights/least-cost-growth-model) #### [The lowest cost growth model in 2025](https://bigbusinessagency.com/insights/least-cost-growth-model) ![Picture of Peter](https://app.hubspot.com/settings/avatar/1813754dd5e08fbe2141e42786d34f34) [Peter](https://bigbusinessagency.com/insights/author/peter-russell-smith) : Sep 15, 2023 4:56:27 PM Making your numbers in 2025 is harder, requiring you to do more with fewer resources. Growth Strategy Organic growth trumps acquisition so let's... [Sales growth](https://bigbusinessagency.com/insights/tag/sales-growth) [I want to see more of this article](https://bigbusinessagency.com/insights/least-cost-growth-model) [![with only 63 selling days in each quarter- minutes matter](https://bigbusinessagency.com/hubfs/Blog%20Minutes%20matter.jpg)](https://bigbusinessagency.com/insights/with-only-63-selling-days-each-quarter-minutes-matter) #### [with only 63 selling days in each quarter- minutes matter](https://bigbusinessagency.com/insights/with-only-63-selling-days-each-quarter-minutes-matter) ![Picture of Johanne](https://bigbusinessagency.com/hs-fs/hubfs/Johanne%20Headshot%202.png?width=30&name=Johanne%20Headshot%202.png) [Johanne](https://bigbusinessagency.com/insights/author/johanne) : Oct 17, 2023 11:12:38 AM Imagine your excitement witnessing a prospect open your sales email and actively engage with your content. By utilising a fully integrated CRM, you... [Sales growth](https://bigbusinessagency.com/insights/tag/sales-growth) [I want to see more of this article](https://bigbusinessagency.com/insights/with-only-63-selling-days-each-quarter-minutes-matter) [![BBA logo](https://bigbusinessagency.com/hubfs/BBA%20logo.svg)](https://bigbusinessagency.com)       - [Terms & Conditions](https://bigbusinessagency.com/terms-and-conditions) - [Privacy Policy](https://bigbusinessagency.com/privacy-policy) - [Meet The Team](https://bigbusinessagency.com/meet-the-team) © 2026 Big Business Agency Ltd [Facebook](https://www.facebook.com/people/Big-Business-Agency-Ltd/61567300078982/#)[X](https://twitter.com/werbigbiz)[Instagram](https://instagram.com/thebigbusinessagency)[Linkedin](https://www.linkedin.com/company/big-business-agency)[YouTube](https://www.youtube.com/channel/UCmRxWYXj5cV1bi5Xip759Dg) Return to top ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Johanne", "url" : "https://bigbusinessagency.com/insights/author/johanne" }, "dateModified" : "2025-02-27T00:47:54.224Z", "datePublished" : "2023-09-16T07:48:11.000Z", "headline" : "How sales drives new product expansion", "image" : [ "https://bigbusinessagency.com/hubfs/_Blog%20post%20image%20new%20size%20sales%20growth.jpg" ], "mainEntityOfPage" : { "@id" : "https://bigbusinessagency.com/insights/how-sales-drives-new-product-expansion", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://bigbusinessagency.com/hubfs/BBA_Orange_InkBlue-1.png" }, "name" : "Big Business Agency Ltd" } } ```