B2B Sales Process Consulting

 

Simplify, Standardise and Supercharge Your Sales Process

 

Download your free Big Deal Sales Map

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B2B Sales Consulting

 

Empower your sales team to move faster, stay aligned and close more - minus the bottlenecks and burnout!

 

The Real Problem

Behind every underperforming sales team is a broken or bloated process.

  • Reps bouncing between tools and tabs

  • Managers drowning in admin work

  • Customers stuck in inconsistent handoffs

  • Leaders frustrated by limited visibility

Sales doesn’t break at the close, it breaks in the chaos between stages. When your systems don’t talk, your people slow down. When your workflows rely on tribal knowledge, nothing scales.

What We Fix (and How)

At Big Business Agency, we transform duct-taped workflows into streamlined, scalable sales engines.

Our process enablement framework brings structure and automation to your most critical motions:

Cross-Functional Workflow Automation

Sales, support, field service, and success - finally working from one playbook. We help you build automated, end-to-end workflows that eliminate manual handoffs and keep the customer journey frictionless.

Unified CPQ, CRM & Sales Stack Implementation

Ditch the spreadsheet sprawl. We design and implement integrated CPQ and CRM systems that bring together your pipeline, service tickets, customer profiles, and approvals into one view - accessible by everyone, updated in real time.

Automated Approvals & Dynamic Playbooks

Speed up decisions with conditional routing and auto-approvals. From discount exceptions to engineering quotes, we cut cycle time while preserving compliance. Playbooks guide reps through next-best actions, reducing guesswork and ramp time.

Real-Time Dashboards & Forecasting Insights

Stop reporting in hindsight. We build dashboards that track progress live, spotlight risks early, and give leadership the insights to coach, course-correct, and lead with confidence.

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Why It Matters

  • Faster deal velocity

  • Less rep frustration

  • Higher margins

  • Consistent customer experiences

  • Lower operational overhead

  • Higher pipeline confidence and forecast accuracy

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BBA's TIC experience proved invaluable in delivering a framework for our Corporate Development Strategy and subsequence Sales Strategy. I look forward to working with them again and have no hesitation in recommending their consulting services.

Paul Shrieve

President BV Solutions Marine and Offshore
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BBA's superpower is their ability to distill complexity into simple propositions. Their wealth of business expertise is invaluable and their specific and direct advice and guidance is a breath of fresh air when compared to other consultants. 

Dave Tucker

Founder and CEO Glean
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We engaged Big Business Agency to refine our Go To Market Strategy and we couldn’t be more pleased with the results.

As part of the process, we clarified our target market segments, identified our ideal prospects and armed our sales and marketing teams with refreshed value propositions.

Our sales growth has accelerated, and our bid-to-win ratio is much higher.  I have no hesitation recommending Big Business Agency.

Mike Glover

Founder & Chairman Taxually
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We continue to grow through referrals and want to underpin this with a disciplined, repeatable approach to our growth strategy.

We engaged Big Business Agency to define our Growth BluePrint and are delighted with the results. We know exactly what we need to focus on and how to focus on it. Most importantly, we now have a repeatable framework to monitor our progress as we drive improvements and optimise our opportunities.
 
Anyone who wants to be at their best should be talking to Big Business Agency.

Jeff Watt

Managing Director Greentarget

READY TO SOLVE YOUR SALES CHALLENGES?

 

Our expert B2B Sales Consultants are ready to review and improve

your sales processes to help you increase sales.

 

 

Book a complimentary session

 

Why use B2B Sales Consulting?

 

At Big Business Agency, we know that closing Big Deals in the B2B world is more challenging than ever. Competition is fierce, buying groups and decision-makers are harder to reach and traditional sales tactics no longer guarantee success. That’s where we come in.

 

Our Key Sales Consulting Services

B2B Territory Map Review

This reviews how the key accounts in a given territory map to and align with products, services, offers and solutions.

 

Big Deal Qualification Audit

This service reviews the current knowledge about the prospects business, their pain points, compelling events, buying group, stakeholders and decision criteria. Outputs include actions for sales and executives to 'discover' required information.

 

 

Go To Market Growth Review

This is a complete analysis of the best combination of the five best GTM growth strategies. Combinations are reviewed, and the selected mix is used to review where Sales and Marketing investments are being made to drive alignment.

Full-Cycle Sales Enablement Plan

Eliminate handoffs and dramatically reduce sales costs by implementing full-cycle sales in pursuit of big deals. This service includes the provision of CPQ tools to manage the internal CX journey.

Win Themes and Competitive Analysis

This service blends the prospects pain points, their compelling event with the elements of your solution to establish UVP and counter competitive messages.

 

Compelling Event Analysis

This service focuses on why the Big Deal exists and what is the compelling event driving the prospect.  The analysis is used to position and message the win themes and counter the competition

Buyer's Group and Stakeholder analysis

Use proven sales methodologies to win larger Enterprise Customers including training and sales team coaching

 

Account-Based Selling

Use multi-threaded sales and marketing techniques to target complex buying and procurement functions in Multinational Corporations
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B2B Sales Consulting Services

To grow your revenue, take your pick of these options:

  • B2B Territory Mapping
  • CPQ Automation
  • Go To Market Strategy
  • Win themes and competitive analysis
  • Compelling Event and 'Can we Win Workshop'
  • Buyer's Group and Stakeholder Political Mapping


  • Ideal Customer Profile Analysis
  • Solution Definitions and UVP
  • Sales Process audit and action plan
  • Compelling Event Analysis
  • Early Pipeline Development in target accounts

All our Sales Consulting Services are scoped and project managed with agreed deliverables, timeframes and costs.
 

New Podcast Episode!

How to Successfully Navigate and Win Big Deals in Enterprise Accounts

 

Get comfortable and grab your favourite drink while we take you on a (subway) journey that explores how to navigate large Enterprise accounts...

If you're a B2B Sales professional, this podcast is rammed with valuable insights to help you succeed and delivers top advice on how to avoid the pitfalls of selling into complex, political, uncharted accounts!

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How to Successfully Navigate and win Big Deals_
16:31

Improve your deal win rate with Full-Cycle Sales

 
 Full-cycle sales is like having a secret weapon in your arsenal  
 
 
b2b-sales-consulting-services-bbaWith full-cycle sales, you'll uncover opportunities for upselling and cross-selling, handle customer satisfaction with ease and fine-tune your sales strategies to perfection.
 
Full-cycle sales has better close rates and fills the early pipeline faster!
 
It's all about putting your customers front and centre, creating an exceptional experience that sets you apart from the competition and unlocking the full potential of every customer relationship.
 
As a specialist B2B sales consulting firm, we can talk you through how full-cycle sales could work for your sales team, get in touch for an  obligation free chat. 

Big Deal orchestration and pursuit is a lot like herding cats; it's time-consuming, stressful and resource-hungry!

Having a single platform aligning all sales, marketing, and customer success activities can dramatically reduce 'Big Deals' internal overhead and significantly free up resources to sell rather than administer, improving the win ratio.

  • Is your sales team spending too much time on administrative tasks and juggling multiple spreadsheets? Improve sales operational efficiency and boost productivity with a unified customer platform that brings everything together in one convenient place!
  • Big Deal Sales & Marketing activities aligned with one-click reports and analytics on a single dashboard.
  • Picture yourself effortlessly keeping track of your deals as they navigate through the buyer's journey.....

You can, with HubSpot Sales Hub!

 

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