--- title: Lead generation Google Ads and Pay Per Click description: Win new B2B sales with leads from Google Ads using our fully managed service. High-performance Pay Per Click Ads to win more new sales. image: https://bigbusinessagency.com/hubfs/PPC%20Agency%20and%20Google%20Ads.webp --- [Skip to the main content](https://bigbusinessagency.com/services/google-ads#main-content) [![BBA logo](https://bigbusinessagency.com/hubfs/BBA%20logo%20-1.svg "BBA logo")](https://bigbusinessagency.com?hsLang=en) [![BBA-logo-dark-orange-white](https://bigbusinessagency.com/hs-fs/hubfs/BBA-logo-dark-orange-white.webp?width=175&height=134&name=BBA-logo-dark-orange-white.webp "BBA-logo-dark-orange-white")](https://bigbusinessagency.com?hsLang=en) - [Home](https://bigbusinessagency.com) - Get more leads - [Google Ads & Pay Per Click](https://bigbusinessagency.com/services/google-ads) - [Ad Intent Data](https://bigbusinessagency.com/ad-intent-data) - [Managed Growth Plans](https://bigbusinessagency.com/services/b2b-lead-generation) - [Contact us](https://bigbusinessagency.com/contact-us) Search [Get In Touch](https://bigbusinessagency.com/contact-us?hsLang=en) Toggle Menu Search Toggle Menu [Get In Touch](https://bigbusinessagency.com/contact-us?hsLang=en) - [Home](https://bigbusinessagency.com) - Get more leads - [Google Ads & Pay Per Click](https://bigbusinessagency.com/services/google-ads) - [Ad Intent Data](https://bigbusinessagency.com/ad-intent-data) - [Managed Growth Plans](https://bigbusinessagency.com/services/b2b-lead-generation) - [Contact us](https://bigbusinessagency.com/contact-us) [Instagram](https://www.instagram.com/thebigbusinessagency/) [Linkedin](https://uk.linkedin.com/company/big-business-agency) - CPQ - B2B eCommerce - Customer Portal - Quote to Cash - Field Service Management **B2B Sales Consulting** - Big Deal Pursuits, Execution and Performance - Sales Strategy Consulting - Sales Process Consulting **Technology Implementation** - CPQ Implementation - Quote to Cash Implementation - HubSpot Integration - Proof Of Value - HubSpot Onboarding - HubSpot Implementation - Service Hub Implementation **Advertising Services** - [Ad Intent Data](https://bigbusinessagency.com/ad-intent-data) - [LinkedIn Ads](https://bigbusinessagency.com/services/linkedin-ads) - [Google Ads](https://bigbusinessagency.com/services/google-ads) - [B2B Multi Channel Campaigns](https://bigbusinessagency.com/services/b2b-lead-generation) - LinkedIn Automation for Social Selling Campaigns (ads optional) **HubSpot Software** - Service Hub for Help Desk - Content Hub for Marketers - Sales Hub for Sales Teams - [Case Studies](https://bigbusinessagency.com/case-studies/customer-service-workflows-and-automation) **More Amazing Software** - Mobileforce CPQ - CommercePro - Commercient - Expandi # **Get more sales and grow your business with leads from Google Ads **   [get your Google Ads Checklist](https://bigbusinessagency.com/google-ads-checklist-for-beginners?hsLang=en) ![Sales consulting Services blog](https://bigbusinessagency.com/hs-fs/hubfs/Sales%20consulting%20Services%20blog.webp?width=2240&height=1200&name=Sales%20consulting%20Services%20blog.webp) ## **Maximise Your ROI with High-Performance Google Ad Campaigns**   ## **Wasting Budget on Google Ads That Don’t Convert?** Running Google Ads without a clear strategy often leads to **low conversions, high costs, and wasted spend**. Generic campaigns fail to attract the right audience, and poor optimisation drains your budget. If you’re struggling with underperforming campaigns, it’s time for a smarter approach. At **Big Business Agency**, we design and manage **data-driven, high-converting Google Ads campaigns** that bring in **qualified leads, lower your cost per acquisition, and maximise your return on investment.** ![Pay per click image](https://bigbusinessagency.com/hubfs/2%20(18).webp)   ## **How We Fix Common Google Ads Challenges** ### **1. Low-Quality Leads & Wasted Ad Spend** **The Problem:** Poor targeting and broad keyword selection result in **unqualified traffic that doesn’t convert.** **The Solution:** We implement **precision targeting**, leveraging keyword research, intent signals, and audience segmentation to attract **ready-to-buy customers.** ### **2. High Cost-Per-Click (CPC) & Low ROI**  **The Problem:** Unoptimised bidding strategies lead to **rising costs with minimal returns.**  **The Solution:** We use **smart bidding, A/B testing, and real-time optimizations** to lower CPC while increasing conversions. ### **3. Poor Ad Performance & Low Click-Through Rates (CTR)** **The Problem:** Generic ad copy and irrelevant creative fail to grab attention. **The Solution:** We craft **compelling ad creatives, high-performing copy, and engaging landing pages** that drive action and boost CTR. ### **4. Landing Pages That Don’t Convert** **The Problem:** Driving traffic to a poorly optimized landing page results in lost leads. **The Solution:** We design **conversion-focused landing pages** with strong CTAs, optimised UX, and persuasive messaging to **turn clicks into customers.** ### **5. Lack of Clear Performance Tracking** **The Problem:** Without proper tracking, you can’t measure what’s working and what’s not. **The Solution:** We set up **comprehensive conversion tracking, Google Analytics, and performance dashboards** so you have full visibility into your campaign results. ![google results](https://bigbusinessagency.com/hubfs/google%20results.webp)   ## **Choose the Right Google Ads Plan for Your Business** Not every business has the same needs. That’s why we offer **flexible Google Ads plans** tailored to your growth stage and budget: **Starter Plan** – Ideal for small businesses or those new to Google Ads. Focuses on essential keyword targeting, ad setup, and performance tracking. **Growth Plan** – Designed for scaling companies, including advanced audience segmentation, A/B testing, and conversion rate optimisation. **Accelerator Plan** – Full-service Google Ads management, including multi-channel integration, retargeting strategies and continuous campaign refinement for maximum ROI. ![Google-Ads-and-PPC](https://bigbusinessagency.com/hubfs/Google-Ads-and-PPC.webp) ![BBA-logo-dark-orange](https://bigbusinessagency.com/hs-fs/hubfs/BBA-logo-dark-orange-1-1.png?width=233&height=179&name=BBA-logo-dark-orange-1-1.png) #### STARTER Google Ad Plan ### Starter Plan for Google Pay Per Click Ads   Identify sales leads from each Ad   Deliver Ad leads to the sales team straight to their email inbox  Verify the target list  Create and Manage Ad Campaigns (includes graphics, copy & micro-site for lead capture)   Refine Ad Messaging   Reporting   ![BBA-logo-light-pink](https://bigbusinessagency.com/hs-fs/hubfs/BBA-logo-light-pink-2-1.png?width=233&height=179&name=BBA-logo-light-pink-2-1.png) #### GROWTH Google Ad Plan ### Growth Plan for Google Pay Per Click Ads   Everything in Starter Plan +   Define Buyer's Path to Purchase    Define Buyer Attributes  Align Ad messaging   Clean target lists ![BBA-logo-light-pink-3](https://bigbusinessagency.com/hs-fs/hubfs/BBA-logo-light-pink-3-1.png?width=232&height=178&name=BBA-logo-light-pink-3-1.png) #### ACCELERATOR Google Ad Plan ### Accelerator Plan for Google Pay Per Click Ads Everything in Growth Plan +   Large Target Account Mapping for 3 Target Accounts   Google Ad Campaign pointed at your 3 Target Accounts   Follow up sales email campaigns to keep your business top of mind with your target accounts OPTIONAL ADD ON: LinkedIn Campaign using your own LinkedIn profile to engage with your target accounts. \[This optional campaign is priced separately\] [sign up for your Google Ad plan](https://meetings-eu1.hubspot.com/peter-russell-smith) [schedule a 10 min Google Ads chat](https://meetings-eu1.hubspot.com/peter-russell-smith) ![Sales-consulting-Services-firm](https://bigbusinessagency.com/hs-fs/hubfs/Sales-consulting-Services-firm\).webp?width=1080&height=1080&name=Sales-consulting-Services-firm\).webp) BBA helped us explore new target segments and go-to-market opportunities, and in doing so supported us in defining significant initiatives to drive growth for Glean. I particularly appreciated their experience in digital marketing which helped us understand where we needed to build capacity, process and strategies. In addition, the team was always friendly, responsive, and on hand to provide help and advice. #### Charles Hague ##### Head of Product Marketing ## **Why Work with Big Business Agency?** **Data-Driven Optimisation** – Every decision is backed by analytics and real-time campaign insights. **Customised Strategies** – We tailor Google Ads campaigns to your industry, goals, and target audience. **Full Transparency** – No hidden fees, just clear reporting and measurable results. **Ongoing Optimisation** – We continuously refine your campaigns to drive better results month after month.   ## **Ready to Scale Your Business with Google Ads?** Stop wasting budget on ads that don’t work. **Let’s build a high-performance Google Ads strategy that delivers real, measurable growth.** **Book a free strategy call today!**   [![book a meeting](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/139678118/interactive-204222024914.png)](https://bigbusinessagency.com/hs/cta/wi/redirect?encryptedPayload=AVxigLIYgH0CCON8N1iKTiTaH7lGWCBsQoSHgelfBGLLkOJ3pnntQZKppHD9qk8vba06n9Jpxsia8145ydOS9VIXDCjiwhSj%2BQqtDHZd%2F2d8ecOScBM4TG%2BkAqZaqFv%2BiFR2xWcHJ89qGWbTOKfh%2FcvWe1hvPkETv07ypPNb5hs6a4J3APlYleBZusc2C9XKh7zlXtCFE18VSrE%3D&webInteractiveContentId=204222024914&portalId=139678118&hsLang=en) ![google-ads-blog-image](https://bigbusinessagency.com/hubfs/google-ads-blog-image.webp) ## **Expanding Your Reach with Additional Services** Beyond Google Ads, we help **amplify your brand and drive more leads** with additional services: **LinkedIn Ads & Campaign Management** – Reach high-value B2B audiences with precision-targeted LinkedIn Ads.   **Weekly LinkedIn Content & Graphics** – Position your brand as a thought leader with engaging posts that attract inbound prospects. **Full-Funnel Strategy** – We align paid search with content marketing, email nurturing, and retargeting for maximum impact. Includes the creation of Landing Pages to capture leads and route them to your sales team in real time. Optional enhanced reporting and measurement, including ad intent data to pin-point exactly where your ad leads are coming from. ![google_ads](https://bigbusinessagency.com/hubfs/google_ads_page.webp)   ## **Lead and Sales Reporting** In-depth analysis and tailored insights into your advertising performance metrics - Ad performance metrics and analysis - Insights on your best performing ads and campaigns - Prioritise re-use of best performing ads to new target prospects - Continuous improvement advice - Realtime leverage of new Google Ads functionality - The option of [Ad Intent Data](https://bigbusinessagency.com/get-ad-intent-data?hsLang=en) to help you scale your top performing ads Drive **new business** in a predictable, scalable way ![Man at desk using computer in office setting photo image](https://bigbusinessagency.com/hubfs/Manufacturing%20image%20man.webp)   ## **Done for you PPC and Google Ads ** Navigating the world of **Pay Per Click** and **Google Ads r**equires a certain finesse and know-how. Many businesses lack the in-house experience, time, or expertise needed for success. Opting to manage Google Ads on your own often results in: - **potentially wasted money on poor performing Google Ads** - **dealing with sky-high costs per click** - **poor keyword selection resulting in missed potential sales** - **wasting precious time that could be better spent running your business** - **mismatch between your customers search timing and Google Ad placement**   **Want to learn more about our Google Ads Services?** **Get in touch with one of our team today!**   [![book a meeting](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/139678118/interactive-204222024914.png)](https://bigbusinessagency.com/hs/cta/wi/redirect?encryptedPayload=AVxigLIYgH0CCON8N1iKTiTaH7lGWCBsQoSHgelfBGLLkOJ3pnntQZKppHD9qk8vba06n9Jpxsia8145ydOS9VIXDCjiwhSj%2BQqtDHZd%2F2d8ecOScBM4TG%2BkAqZaqFv%2BiFR2xWcHJ89qGWbTOKfh%2FcvWe1hvPkETv07ypPNb5hs6a4J3APlYleBZusc2C9XKh7zlXtCFE18VSrE%3D&webInteractiveContentId=204222024914&portalId=139678118&hsLang=en) ![google-ads-PPC](https://bigbusinessagency.com/hubfs/google-ads-PPC.webp) ![salesforce-cpq-alternatives](https://bigbusinessagency.com/hubfs/salesforce-cpq-alternatives.webp) ### Ad Intent Data   [learn more](https://bigbusinessagency.com/ad-intent-data?hsLang=en) ![Linkedin_Ads3](https://bigbusinessagency.com/hubfs/Linkedin_Ads3.webp) ### LinkedIn Ads   [learn more](https://bigbusinessagency.com/services/linkedin-ads?hsLang=en) ![B2B-lead-generation-guide](https://bigbusinessagency.com/hubfs/B2B-lead-generation-guide.webp) ### Omnichannel Campaigns   [learn more](https://bigbusinessagency.com/services/b2b-lead-generation?hsLang=en) ## Discover how to stop the scroll get your free Social Selling Guide [![Social Selling Complimentary 37 page guide Set yourself up for success, claim your Social Selling Guide and take your Sales to the next level !  ](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/139678118/interactive-98951368681.png)](https://bigbusinessagency.com/hs/cta/wi/redirect?encryptedPayload=AVxigLK%2Bf9MDMXyOSlDB%2BH5jTrlobhEHyxkpVXaxr7PgAFUwB4X%2Bu7T0tt6VaZZbhBqMsxy4UN0WCAg7DvyQKYGQ7deP3KIm8TtDoxzpEXlBIKDIBUl1%2BIkng%2B37nuEJUpjybq5UGj7yLpzAca9Jz2eBoyJ%2FDC9VpJY%2Ffi25h5GsPoUFko0vZDK95Rz7htafsUk9efpQza8%3D&webInteractiveContentId=98951368681&portalId=139678118&hsLang=en)   #### FAQ - Your Questions Answered - #### Do Google Ads and Pay Per Click really work? Of course! Companies shell out billions on Google Ads each year, proving its effectiveness. By running Google Ads and Pay Per Click Campaigns, you're guaranteed more website traffic and conversions. The key to success is reaching a point where those conversions lead to a positive return on ad spend, requiring top-notch Google Ads management. - #### What is the minimum contract period for your Google Ad Plan? We don't lock you in to long term contracts, so each Google Ad Plan package has a minimum one month commitment. You are free to choose to sign up for just one month (and continue on a month to month basis) or opt for a 6 month or 12 month plan at discounted rates. **Note: You can expect to see improved sales from Google Ad spend within the first 90 days.** - #### How much does it cost to run Google Ads? There are three (3) elements to running Google Ads. - The cost of managing the account and running the campaigns - The cost per click - The total daily/monthly Google Ad budget These all vary depending on the industry, keywords, and campaign objectives. You retain complete control of your budget, with the ability to vary budgets on the fly to meet the evolving needs of your business. Once you start seeing a profitable return on investment and begin bringing in cash from new customers through the ads, it's almost like hitting the jackpot for your business. Our Google Ads Plan offers 3 different options you can choose Gold, Platinum or Premier depending on which services and options you want to sign up for. We suggest you supplement your Ad Campaigns with email and social selling to maximise your results. See each plan for more details. - #### How can I tell who engaged with a specific Google Ad? Each Google Ad has a unique identifier. When a lead engages with the Ad our service captures their details and reports their identity in reports for sales to directly follow up. - #### How do my sales team get alerted of leads from the ad campaign? Sales team members are allocated leads based on your internal processes.  Leads are delivered directly to their email inbox for same day follow up. These emails contain all the information needed to immediately follow up and close the sale. - #### How can I tell which is my best performing ad? The best performing ads are those that result in Sales Orders. As each Ad's performance is tracked in real-time the most successful Ad format, content and CTA are captured, analysed and reported. The attributes of these best performing Ads are used to design future Ads, and divert Ad spend to further building momentum and success. - #### Why use Consulting Services? Whether you're planning to expand into a new market or launch a new offering or maybe need a Pricing and Packaging Review, we've got you covered. We offer consulting services that deliver solutions to complex problems by leveraging our business experience gleaned from running successful companies in UK and Asia for over twenty five years. Visit our page for more information on [Sales Consulting Services](https://bigbusinessagency.com/sales-consultancy-services?hsLang=en) and tailored Lead Generation and Customer Acquisition Plans, read our blog article detailing what you can expect from [Sales Consulting Services](https://bigbusinessagency.com/big-business-agency-blog/b2b-sales-consulting-services?hsLang=en) here.   - #### How will Sales Automation and AI Tools help my business? Sales automation and AI reduce costs, increase efficiency and productivity and simplify operations.  They free precious resources and valuable time by eliminating tedious tasks so that sales reps can focus on closing deals efficiently. This year HubSpot [Sales Hub](https://bigbusinessagency.com/hubspot-sales-hub?hsLang=en) was voted the Number One Sales Software by G2. It's no surprise, as Sales Hub Sales has a ton of  features to streamline and improve your sales process. Its user-friendly interface lets you juggle leads, contacts, and deals effortlessly in one spot. The dedicated prospecting workspace makes follow ups and deal progression easy to track and manage. HubSpot is a cloud-based platform, so all your data is synced across teams and devices, while updates are instant and automatic. Say goodbye to tedious data entry and hello to sealing the deal!     ### Tips for Getting more Leads from Google Ads - Secret Sauce - Google Ads Keywords - Campaign Strategies ## Aim for Transactional Keywords These keywords target users with purchase intentions, like buying software or hiring an accountant. A few examples of transactional keywords include: - Best email automation software - Top Accountants in Dublin - Sage Software Pricing Exploring keywords on Google is a good start, but leveraging Google Ads unlocks the potential to find transactional keywords critical for enhancing  your lead generation campaign. Upon setting up your campaign and ad groups, you're equipped to directly input keywords or unearth new keyword suggestions by typing in your website URL and services. To achieve optimal outcomes, it's advisable to leverage a diverse array of keyword research tools such as- - [Keywordtool.io](https://keywordtool.io/) - [wordstream.com](https://www.wordstream.com/keywords) - [KeywordsFX](https://www.webfx.com/tools/keywordsfx/) - [Google Trends](https://www.webfx.com/blog/seo/google-search-trends/) Selecting certain keywords for your campaign could lead to a rise in your cost per click (CPC). Specifically, aiming for sought-after and competitive keywords often results in a steeper CPC. This isn't to say that your business should avoid these keywords in your Google lead generation efforts altogether, but you need to monitor it closely.     ## Micro-Moments could be your secret sauce...   ### Google tells us targeting “I-Want-to-Buy Moments” result in valuable Google leads. In digital advertising,  **micro-moments** are critical. According to Google, micro-moments define a new way of searching, researching, and buying. Gone are the days of a straightforward journey to purchase; today's buyers are carving out unique routes to their final destination. This underscores the importance of ensuring your Google lead generation strategies encompass the quartet of micro-moment categories: - I-want-to-know - I-want-to-do - I-want-to-go - **I-want-to-buy** When aiming to boost your lead generation, prioritising the moments that align closely with your objectives is key.  Typically, the "I-want-to-buy" moments are goldmines as they represent searchers with a clear intent to purchase. Leverage these "moments" in your Google lead generation campaigns by strategically targeting transactional keywords. ## Strategies to improve your Google Ad Campaigns ### 1. Improve the quality of your landing page Crafting a superior landing page is crucial for lead generation in your PPC campaigns. This includes developing a web page that is both intuitive and effortless to navigate, ensuring a fluid and user-friendly experience. This enables visitors to effortlessly locate what they're seeking. Take, for instance, if your firm specialises in accounting and is promoting audit services, your landing page must equip business owners and CFOs with all the necessary details they require, such as your areas of expertise, detailed bios of your management and audit team members, and how to get in touch with you. However, it's imperative that your business presents this information coherently and logically. That’s where the expertise of a designer becomes valuable. Whether you create your landing page in-house or partner with an agency like BBA, a designer can help you build a better landing page. ### 2. Make your ad relevant to your target client's search An irrelevant landing page can derail your ad campaign and hinder your lead generation initiatives. Enhancing your campaign's effectiveness and the quality of your ads hinges on aligning your ad's content with user searches. Enhance the value of your ad for users by considering the following aspects: - What problem does your audience want to solve when searching things related to your ad? - What common questions or challenges does your audience have about your services ? - What does your audience look for when searching for a business in your industry? By addressing these inquiries, your team can initiate the creative process for crafting compelling ad content. This content should resonate with the desires and challenges of your target audience while clearly presenting your offerings, whether they be products or services. ### 3. Explore various targeting options  Google Ads offers an expansive set of targeting options, including: - Location - Time - Topics - Interests - Device - Habits Leveraging targeted advertising options is key to drawing in quality leads through your ad campaign.  With a systematic approach, you can discover which additions have the most impact. Plus, you can use your initial campaign data to inform your decisions. For example, maybe you notice that most of your ad clicks happen on the weekend, rather than the weekday, so you update when your ad runs. ### 4. Run A/B tests to maximise lead generation Based on your ad campaign's outcomes, experimenting with different strategies could be highly beneficial for your business. Through experimentation you have the opportunity to conduct A/B testing on various elements of your campaign and advertisements. This could involve testing different bidding strategies, such as adjusting your bid amount up or down, to gauge its effect on your ad's overall performance. Alternatively, consider overhauling your ad campaign entirely, from revising the ad copy to transforming the landing page, to assess whether this refreshed approach yields markedly improved outcomes. Should you opt for launching an experimental campaign, it's essential to establish both a commencement and conclusion date. Moreover, your team must strategise on the optimal way to divide your ad traffic for insightful analysis. For instance, consider splitting your ad traffic evenly at a 50/50 ratio, or you might opt for a different distribution such as 30/70. Businesses venturing into Google Ads and PPC advertising for the first time stand to gain significantly by collaborating with a digital marketing agency, such as BBA. Leveraging our extensive experience, coupled with our utilisation of machine learning and artificial intelligence software, we're equipped to kickstart your campaign and  drive successful lead generation results. Not everyone is going to see the best results in 30 days or 60 days from your newly created campaign. It can take as long as 3-6 months if you're running Google ads for the first time. So the first few weeks and months are mainly about gathering data, improving and making adjustments.  Be patient, it will be worthwhile! ### 5. Improve your organic search rankings to reach higher-quality leads For businesses aiming to attract quality leads on Google without the need for ads, SEO services stand as a formidable approach. Engaging in SEO improves your online presence and add to your firms credibility. When prospects start hunting online for services you provide, ideally your site should be the one dominating the search engine results page. Securing the top position in search results is the ultimate goal of SEO - it captures approx 33% of all search traffic, dramatically enhancing the visibility of your business to your target audience while at the same time redirecting potential customers away from your competitors. If you're new to SEO or operate in a competitive industry, partnering with an experienced SEO agency, like BBA, can be beneficial.  This increased online visibility can help grow your company's revenue and your business.   ## Got questions? ## Want to discover more? ###### 21 min read #### [How to Win More Customers With Online Marketing and Advertising](https://bigbusinessagency.com/insights/how-b2b-brands-can-win-with-online-marketing-and-advertising?hsLang=en) Adam: Aug 19, 2025 Why Online Marketing Matters More Than Ever Over 72% of B2B buyers now use online channels to research before... ###### 9 min read #### [Why a traditional Ads Agency won’t get you results in 2025](https://bigbusinessagency.com/insights/traditional-ads-agency-wont-get-you-results-in-2025-heres-why?hsLang=en) Adam: Jun 16, 2025 (And What To Do Instead) The Numbers Don’t Lie Here’s something to chew on, 67% of B2B marketers say they struggle to... ###### 7 min read #### [Best Salesforce CPQ Alternatives in 2025](https://bigbusinessagency.com/insights/salesforce-cpq-alternatives?hsLang=en) Peter: May 19, 2025 Is Salesforce CPQ disappearing? If you’re a business still relying on it - or thinking about starting - you might want... --- [![BBA logo](https://bigbusinessagency.com/hubfs/BBA%20logo.svg)](https://bigbusinessagency.com?hsLang=en)       - [Terms & Conditions](https://bigbusinessagency.com/terms-and-conditions) - [Privacy Policy](https://bigbusinessagency.com/privacy-policy) - [Meet The Team](https://bigbusinessagency.com/meet-the-team) © 2026 Big Business Agency Ltd [Facebook](https://www.facebook.com/people/Big-Business-Agency-Ltd/61567300078982/#)[X](https://twitter.com/werbigbiz)[Instagram](https://instagram.com/thebigbusinessagency)[Linkedin](https://www.linkedin.com/company/big-business-agency)[YouTube](https://www.youtube.com/channel/UCmRxWYXj5cV1bi5Xip759Dg) Return to top ```json { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "Do Google Ads and Pay Per Click really work?", "acceptedAnswer": { "@type": "Answer", "text": "Of course! Companies shell out billions on Google Ads each year, proving its effectiveness. By running Google Ads and Pay Per Click Campaigns, you're guaranteed more website traffic and conversions. The key to success is reaching a point where those conversions lead to a positive return on ad spend, requiring top-notch Google Ads management." } },{ "@type": "Question", "name": "What is the minimum contract period for a Google Ad Plan?", "acceptedAnswer": { "@type": "Answer", "text": "We don't lock you in to long term contracts, so each Google Ad Plan package has a minimum one month commitment. You are free to choose to sign up for just one month (and continue on a month to month basis) or opt for a 6 month or 12 month plan at discounted rates. 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We offer consulting services that deliver solutions to complex problems by leveraging our business experience gleaned from running successful companies in UK and Asia for over twenty five years. Visit our page for more information on Sales Consulting Services and tailored Lead Generation and Customer Acquisition Plans, read our blog article detailing what you can expect from Sales Consulting Services here." } },{ "@type": "Question", "name": "How will Sales Automation and AI Tools help my business?", "acceptedAnswer": { "@type": "Answer", "text": "Sales automation and AI reduce costs, increase efficiency and productivity and simplify operations.  They free precious resources and valuable time by eliminating tedious tasks so that sales reps can focus on closing deals efficiently. This year HubSpot Sales Hub was voted the Number One Sales Software by G2. It's no surprise, as Sales Hub Sales has a ton of  features to streamline and improve your sales process. Its user-friendly interface lets you juggle leads, contacts, and deals effortlessly in one spot. The dedicated prospecting workspace makes follow ups and deal progression easy to track and manage. HubSpot is a cloud-based platform, so all your data is synced across teams and devices, while updates are instant and automatic. Say goodbye to tedious data entry and hello to sealing the deal!" } }] } ```