B2B Sales Strategy Consultants

At Big Business Agency, we understand that generic sales approaches don't cut it in today's competitive landscape. Our Sales Strategy Consulting services are designed to:

Develop GTM Strategies: Tailored go-to-market plans that focus your efforts where they matter most.
Create Territory Plans: Strategically align your sales teams with high-value markets.
Map Target Accounts: Prioritise accounts using firmographic data, buying signals, and intent insights.
Track Opportunities in Real-Time: Stay ahead with real-time tracking of opportunity progression and account engagemement

The Challenge

Generic sales strategies are dead.

If you're still taking a one-size-fits-all approach to your sales motion guessing at territories, reacting to the wrong leads, or chasing every RFP you’re bleeding time and opportunity.

Winning requires strategic clarity: who you're targeting, how you're positioning, and how your team is structured to win. Without it, even great reps struggle.

People Process Technology Sales Consulting

Our Approach: Precision-Engineered Sales Strategy

At Big Business Agency, we bring clarity, confidence, and control to your sales organisation through world-class strategy consulting. We help you:

Develop a GTM Strategy That Works

Build a go-to-market motion that aligns with your Ideal Customer Profile (ICP), business goals, and buying journeys, so every move your team makes is intentional and aligned.

Create Territory Plans That Drive Focus

Segment and align your sales team by value, not geography. We use data-driven models to ensure reps are laser-focused on the accounts with the highest probability of closing.

Map & Prioritise Target Accounts

Stop wasting time on “maybe” deals. We help you build prioritised account lists based on firmographic filters, technographics, intent signals, and historical data—so reps always know who to call next.

Track Real-Time Opportunity Progress

Get visibility into your pipeline like never before. We design frameworks that allow sales and RevOps leaders to see where deals are stuck, where support is needed, and how to coach with precision.

What It Means for Your Business

More qualified pipeline
Higher win rates
Faster sales cycles
Better territory coverage
Confident, aligned sales execution

BBA's TIC experience proved invaluable in delivering a framework for our Corporate Development Strategy and subsequence Sales Strategy. I look forward to working with them again and have no hesitation in recommending their consulting services.

Paul Shrieve

President BV Solutions Marine and Offshore

BBA's superpower is their ability to distill complexity into simple propositions. Their wealth of business expertise is invaluable and their specific and direct advice and guidance is a breath of fresh air when compared to other consultants.

Dave Tucker

Founder and CEO Glean

We engaged Big Business Agency to refine our Go To Market Strategy and we couldn’t be more pleased with the results.

As part of the process, we clarified our target market segments, identified our ideal prospects and armed our sales and marketing teams with refreshed value propositions.

Our sales growth has accelerated, and our bid-to-win ratio is much higher. I have no hesitation recommending Big Business Agency.

Mike Glover

Founder & Chairman Taxually

We continue to grow through referrals and want to underpin this with a disciplined, repeatable approach to our growth strategy.

We engaged Big Business Agency to define our Growth BluePrint and are delighted with the results. We know exactly what we need to focus on and how to focus on it. Most importantly, we now have a repeatable framework to monitor our progress as we drive improvements and optimise our opportunities.

Anyone who wants to be at their best should be talking to Big Business Agency.

Jeff Watt

Managing Director Greentarget

READY TO SOLVE YOUR SALES CHALLENGES?

Our expert B2B Sales Consultants are waiting to review and improve

your sales strategy and capability to help increase sales.

Book a complimentary strategy session

Why use B2B Sales Consulting?

At Big Business Agency, we know that closing Big Deals in the B2B world is more challenging than ever. Competition is fierce, buying groups and decision-makers are harder to reach and traditional sales tactics no longer guarantee success. That’s where we come in.

Our Key Sales Consulting Services

B2B Territory Map Review

This reviews how the key accounts in a given territory map to and align with products, services, offers and solutions.

Big Deal Qualification Audit

This service reviews the current knowledge about the prospects business, their pain points, compelling events, buying group, stakeholders and decision criteria. Outputs include actions for sales and executives to 'discover' required information.

Go To Market Growth Review

This is a complete analysis of the best combination of the five best GTM growth strategies. Combinations are reviewed, and the selected mix is used to review where Sales and Marketing investments are being made to drive alignment.

Full-Cycle Sales Enablement Plan

Eliminate handoffs and dramatically reduce sales costs by implementing full-cycle sales in pursuit of big deals. This service includes the provision of CPQ tools to manage the internal CX journey.

Win Themes and Competitive Analysis

This service blends the prospects pain points, their compelling event with the elements of your solution to establish UVP and counter competitive messages.

Compelling Event Analysis

This service focuses on why the Big Deal exists and what is the compelling event driving the prospect. The analysis is used to position and message the win themes and counter the competition

Buyer's Group and Stakeholder analysis

Use proven sales methodologies to win larger Enterprise Customers including training and sales team coaching

Account-Based Selling

Use multi-threaded sales and marketing techniques to target complex buying and procurement functions in Multinational Corporations

B2B Sales Consulting Services

To grow your revenue, take your pick of these options:

B2B Territory Mapping
CPQ Automation
Go To Market Strategy
Win themes and competitive analysis
Compelling Event and 'Can we Win Workshop'
Buyer's Group and Stakeholder Political Mapping

Ideal Customer Profile Analysis
Solution Definitions and UVP
Sales Process audit and action plan
Compelling Event Analysis
Early Pipeline Development in target accounts

All our Sales Consulting Services are scoped and project managed with agreed deliverables, timeframes and costs.

New Podcast Episode!

How to Successfully Navigate and Win Big Deals in Enterprise Accounts

Get comfortable and grab your favourite drink while we take you on a (subway) journey that explores how to navigate large Enterprise accounts...

If you're a B2B Sales professional, this podcast is rammed with valuable insights to help you succeed and delivers top advice on how to avoid the pitfalls of selling into complex, political, uncharted accounts!

Improve your deal win rate with Full-Cycle Sales

Full-cycle sales is like having a secret weapon in your arsenal

With full-cycle sales, you'll uncover opportunities for upselling and cross-selling, tackle customer satisfaction with ease, and fine-tune your sales strategies to perfection.

Full-cycle sales has better close rates and fills the early pipeline faster!

It's all about putting your customers front and centre, creating an exceptional experience that sets you apart from the competition and unlocking the full potential of every customer relationship.

As a specialist sales consulting firm, we can talk you through how full-cycle sales could work for your sales team, get in touch for an obligation free chat.

Big Deal orchestration and pursuit is a lot like herding cats; it's time-consuming, stressful and resource-hungry!

Having a single platform aligning all sales, marketing, and customer success activities can dramatically reduce 'Big Deals' internal overhead and significantly free up resources to sell rather than administer, improving the win ratio.

Is your sales team spending too much time on administrative tasks and juggling multiple spreadsheets? Improve sales operational efficiency and boost productivity with a unified customer platform that brings everything together in one convenient place!
Big Deal Sales & Marketing activities aligned with one-click reports and analytics on a single dashboard.
Picture yourself effortlessly keeping track of your deals as they navigate through the buyer's journey.....

You can, with HubSpot Sales Hub!

FAQ

Why use B2B Sales Consulting Services?

Whether you're planning to expand into a new market or launch a new service or maybe need a Pricing and Packaging Review, we've got you covered.

We offer consulting services that deliver solutions to complex problems. We leverage our business experience gleaned from running successful companies in the UK and Asia for over twenty-five years.

We work with TIC, Technology, Manufacturing, and Professional Services businesses in the UK, Ireland, Europe, and Asia.

Visit our blog article detailing what you can expect from Sales Consulting Services
What is a B2B sales strategy and why does it matter?
What are the key components of an effective B2B sales strategy?
How do changing buyer behaviours impact sales strategy?
What are common signs your current sales strategy isn’t working?
What outcomes should we expect from a sales strategy consulting engagement?

B2B Sales Strategy Consulting

Help Reps Sell Better Every Single Day

Align your sales team with high-value markets & close more deals.