Unleash Intent Data from Paid Advertising 

Ad Intent FAQs

• What is ad intent data and how does it differ from traditional analytics?

  Ad intent data captures real-time behavioural signals from users interacting with your paid advertisements.

  Unlike traditional analytics, which often provide delayed or aggregated insights, ad intent data offers immediate, granular information about potential buyers' interests and actions, enabling quicker and more informed decision-making.

• How can ad intent data improve our advertising ROI/ROAS?

  By identifying which ads and channels drive genuine engagement and conversions, ad intent data allows you to allocate your budget more effectively.

  This targeted approach ensures that resources are focused on high-performing strategies, maximising return on investment.

• Is ad intent data compatible with our existing CRM and marketing tools?

  Yes, ad intent data can be integrated with most CRM and marketing automation platforms.

  This integration facilitates seamless tracking of leads from initial ad interaction through to conversion, providing a comprehensive view of the customer journey.

• How does ad intent data support sales and marketing alignment?

  Ad intent data provides both sales and marketing teams with shared, actionable insights into prospect behaviour.

  This common understanding fosters collaboration, ensures consistent messaging, and streamlines the lead nurturing process, ultimately enhancing conversion rates.