10 min read
Why a traditional Ads Agency won’t get you results in 2025
Adam: Jun 16, 2025 3:29:35 PM
(And What To Do Instead)
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Adam: Jun 16, 2025 3:29:35 PM
8 min read
Best Salesforce CPQ Alternatives in 2025
Peter: May 19, 2025 4:19:57 PM
Is Salesforce CPQ disappearing? If you’re a business still relying on it - or thinking about starting - you might want to hit pause. Salesforce is...
13 min read
Customer Service Automation
Peter: Apr 21, 2025 11:43:09 AM
Automate to Elevate! As customer expectations evolve, B2B companies adapt their customer service strategies to remain competitive. In fact, 62% of...
16 min read
HubSpot Customer Relationship Management Guide
Johanne: Apr 15, 2025 10:04:01 AM
What is HubSpot Customer Relationship Management? HubSpot Smart CRM is a platform that helps businesses manage sales, marketing and customer service...
8 min read
Lead Generation Companies: How They Drive B2B Success
Peter: Apr 3, 2025 2:50:43 PM
91% of business owners say generating leads is their top challenge (source: Webfx)
8 min read
Market Segmentation
Johanne: Mar 29, 2025 12:41:22 PM
B2B companies that segment their market see up to a 10% increase in conversion rates and 15% higher customer retention. [McKinsey] Yet, despite the...
6 min read
Customer Journey Stages
Johanne: Mar 22, 2025 7:39:19 PM
McKinsey discusses the Customer Decision Journey, noting that B2B companies using this view of the journey boost sales by an average of 5 -10 percent...
6 min read
Aligning Sales and Customer Service
Peter: Mar 19, 2025 1:14:07 PM
Premium products and services command a premium because they are perceived to deliver more value, and 86% of buyers will pay a premium for a great...
9 min read
What is Customer Service Management?
Johanne: Mar 14, 2025 3:10:58 PM
Customer Service Management (CSM), focused on proactive problem-solving, empathy and clear communication, is fundamental to providing an exceptional...
8 min read
Business Process Management, Unlocking Efficiency and Innovation
Peter: Mar 11, 2025 12:11:24 PM
According to a McKinsey study, companies that embrace Business Process Management (BPM) see a 20-30% increase in efficiency[Source: McKinsey]
