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B2B companies that segment their market see up to a 10% increase in conversion rates and 15% higher customer retention. [McKinsey] Yet, despite the clear ROI, many still rely on one-size-fits-all strategies. In an era where personalisation drives...
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McKinsey discusses the Customer Decision Journey, noting that B2B companies using this view of the journey boost sales by an average of 5 -10 percent...
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Premium products and services command a premium because they are perceived to deliver more value, and 86% of buyers will pay a premium for a great...
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Customer Service Management (CSM), focused on proactive problem-solving, empathy and clear communication, is fundamental to providing an exceptional...
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According to a McKinsey study, companies that embrace Business Process Management (BPM) see a 20-30% increase in efficiency[Source: McKinsey]
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ServiceNow has dominated the Enterprise ITSM market for decades, and for good reason, it is a fantastic solution for their ideal customers....
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Peter: Feb 12, 2025 8:30:00 AM
Gartner Group reports that over 70% of IT projects fail to meet expectations, and that is mostly due to poor Project Management. The Project...
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Differentiating Premium Products and Services can be achieved with five key strategies, and in this article, we explore Differentiation enabled by...
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Peter: Jan 30, 2025 11:02:35 AM
Companies with “tightly aligned” sales and marketing departments reach 24% faster revenue growth! Yet Sales and marketing teams, more often than not,...
