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Adam

International marketing, sales and operations team leader inspiring best practices in scaling businesses.

pipeline attribution

4 min read

When your pipeline's a lemon you make lemonade!

Putting an end to poor quality leads

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B2B Marketing

4 min read

How B2B Marketers lost their Mojo

Marketing: The state of play I started my career in marketing some 12 years ago. That same year, MarketingWeek published an article stating that “70%...

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