Lead generation and B2B Sales Consulting

Finding It Difficult to Generate High-Quality B2B Leads?

If your pipeline is inconsistent, your sales team wastes time chasing unqualified leads and your growth stalls, it’s time for a smarter approach.

Traditional lead generation methods often rely on cold outreach, generic messaging, and disconnected tactics, leading to low conversion rates and wasted effort.

At Big Business Agency, we build and execute customised Growth Plans designed to create scalable, predictable lead generation systems that bring in high-intent, sales-ready leads.

The Growth Plan: A Proven System for B2B Lead Generation

Our Growth Plan is a structured, data-driven strategy that aligns marketing and sales efforts to accelerate lead generation, increase conversion rates, and drive sustainable revenue growth. Here’s how we do it:

1. Ideal Customer Profile & Target Account Mapping

Define and refine your Ideal Customer Profile (ICP) using firmographic, technographic and intent-based data.
Map out high-value Target Accounts that match your growth objectives.
Identify the key decision-makers and influencers within each account.

2. Multi-Channel Demand Generation

Create hyper-targeted campaigns leveraging paid media, organic content, and ABM strategies.
Implement SEO-driven content marketing to attract inbound leads actively searching for solutions.
Utilise LinkedIn, email, and intent-based outreach to engage prospects where they are most active.

3. Lead Capture & Qualification

Design high-converting landing pages and lead magnets to capture prospect information.
Implement a lead scoring system based on engagement, buying signals, and behavioural data.
Use marketing automation to nurture leads until they are sales-ready.

4. Sales Enablement & Lead Handoff

Equip your sales team with AI-powered insights and real-time prospect data.
Align marketing and sales with integrated CRM workflows for seamless lead handoff.
Provide personalised outreach templates to improve engagement and response rates.

5. Performance Optimisation & Continuous Growth

Track campaign performance with real-time analytics and dashboards.
Conduct A/B testing to refine messaging, targeting, and conversion strategies.
Scale successful tactics and continuously optimise lead generation efforts for higher ROI.

Why Leading B2B Companies Trust Us

3x Increase in Qualified Leads – Clients consistently see a significant uptick in their pipeline with higher-quality leads.

Aligned Sales & Marketing Execution – No more silos. Our process ensures smooth collaboration and optimised lead flow

Proven Success Across Industries – From SaaS to professional services, we have helped businesses build a lead generation engine that drives sustainable growth.

Data-Driven & Scalable – We use predictive analytics to refine targeting and maximise results.

Our Unique Approach: The Precision Lead Engine

Most B2B lead generation efforts waste time on cold outreach and unqualified prospects. Our Precision Lead Engine is designed to eliminate inefficiencies and focus on what works—engaging the right people at the right time.

How It Works:

Identify & Profile – Define your ideal customer profile (ICP) and map out high-value target accounts.

Attract & Engage – Create compelling content, outreach sequences, and campaigns that capture attention.

Qualify & Convert – Score leads based on buying signals and intent, ensuring your sales team only speaks with high-potential prospects.

Optimise & Scale – Continuously refine targeting and messaging using performance data to improve conversion rates.

Who We Work With

We partner with B2B companies in TIC, Technology, Manufacturing and Professional Services that need a scalable, repeatable system for generating high-value leads and driving revenue growth.

If you’re tired of chasing unqualified leads and need a data-driven approach to prospecting, we’re here to provide a repeatable system to fill your pipeline with high-intent buyers.

We continue to grow through a combination of organic growth and acquisition. To bolster our sales results, we began working with Big Business Agency. The focus on prospecting and sales outreach has paid off! I can confidently recommend BBA to anyone seeking to improve their early stage funnel and prospecting results.

John C

Commercial Manager

★★★★★

Let’s Build a Lead Generation Engine That Drives Growth

Effective lead generation isn’t just about volume—it’s about quality, timing, and precision.

Predictable revenue starts with a proven Growth Plan.

Book a free strategy session today and discover how we can help you create a scalable, high-performance B2B lead generation system.

Talk to us about our managed lead generation Growth Plans, featuring fully co-ordinated campaigns across Google Ads, LinkedIn and Email.

Book a free Strategy Session

photo image of woman at desk in front of computer holding glasses to her mouth

B2B Sales Consulting: Elevate Your Growth Strategy

To make your sales and marketing campaigns even more successful, we offer B2B Sales Consulting Services designed to help you win more high-value deals. Our experts provide strategic guidance across:

Go-To-Market (GTM) Strategy – Align sales and marketing for a targeted, effective approach to market entry and expansion.
Territory Planning – Optimise your sales coverage to ensure maximum reach and efficiency.
Big Deal Qualification & Bid Reviews – Improve your win rates with structured deal assessments and high-impact proposal strategies.
Pipeline Reviews & Optimisation – Identify bottlenecks and streamline your sales process for accelerated deal progression.
Unique Value Proposition & Competitive Messaging – Differentiate your offerings with compelling, counter-competitive positioning.

If you need to refine your enterprise sales approach, our consulting services provide the strategic advantage you need to close more high-stakes deals with a straight forward three step approach.

Industry | Manufacturing: We recently worked with Big Business Agency on our implementation project from Salesforce to HubSpot. They are a brilliant HubSpot partner and did a great job for us. I can highly recommend Big Business Agency without any hesitation.

S Cooke

Head of Sales & Marketing

★★★★★

FAQ - Your Questions Answered

Why use Sales Consulting Services?

Whether you're planning to expand into a new market or launch a new service or maybe need a Pricing and Packaging Review, we've got your covered.

We offer consulting services that deliver solutions to complex problems by leveraging our business experience gleaned from running successful companies in UK and Asia for over twenty five years.

Visit our page for more information Sales Consulting Services and our blog article detailing what you can expect from Sales Consulting Services here
What is TAM, ICP and Buyer Personas?

Total Addressable Market (TAM) is the complete market demand for a product or service, representing the potential customer base a business aims to reach with market dominance.

In simple terms, TAM shows the maximum revenue potential for a specific product or service in a market.

Ideal Customer Profile (ICP)

On the other hand, the Ideal Customer Profile defines the perfect customer for a business - a detailed overview of the customer most likely to benefit significantly from a company's offerings. The ICP combines demographic insights, psychographic traits, behavioral tendencies, and purchase habits to create a precise image of this ideal customer.

The importance of ICP cannot be emphasised enough; it helps businesses identify and engage customers with the highest likelihood of conversion. Understanding their ideal customer enables companies to tailor marketing efforts, refine communication, and create products and services specifically for their core audience.

Buyer Personas

A buyer persona is an imaginative yet carefully crafted profile that captures the essential attributes of an ideal customer, derived from thorough market and audience analysis. This conceptual representation embodies the key characteristics of a broader audience segment, detailed with as much depth and complexity as a real customer, including demographic and psychographic information, behaviour patterns, values, aspirations, challenges, and affiliations.

Despite being fictional, a buyer persona is a crucial tool for shaping sales and marketing strategies, providing a nuanced understanding of different customer segments.

Together, these elements play unique yet complementary roles in developing strategic sales and marketing plans.

To find out how we can help you with your Go To Market plans contact us for an obligation free chat
How do I know which customers to market to and which I need to sell to?

Your priority deals are those deals closing in next 3 months. These should get the majority of the sales person’s time .

Deals closing in the next 3-12 months should get less time as each sales person needs to focus on what is closing right now and also make time to build their pipeline.

Deals that are closing one year out or more get the least amount of time from sales. These deals need to be nurtured. Depending on the size of the opportunity this can be managed by sales or marketing.

Large complex deals need to stay with the sales person. More transactional deals can be nurtured by marketing.

There are some scenarios whereby you sell to the prospect and market to their supply chain.
How can I get more value from my CRM?

To get the most from your CRM you need to select a customer platform that connects everything scaling companies need to deliver a best-in-class customer experience into one place.

HubSpot crafted, not cobbled solution helps teams grow with tools that are powerful alone, but better together.

Expand your CRM to a robust customer growth platform as and when it makes sense for your growing business.

Your Customer Support Team - Exceptional service provided by expert Service and Support teams powered by Service Hub.

Your Website - Use HubSpot’s content management tools to create a website that grants access to all the features within HubSpot’s customer platform. This enables you to easily build a website, execute marketing campaigns, capture leads, and follow up with them all in one convenient location. Content Hub.

Your Sales Team - All your sales tasks, actioned and tracked all in one place with Sales Hub.

Your Marketing Team - Generate more leads and support your sales activities with automated campaigns at scale. With workflows and AI collaborate seamlessly across teams with Marketing Hub.

Reporting and DashboardsHundreds of management dashboards are tailored to deliver real-time actionable insights.
What is Social Selling?
Can the Growth Plan integrate with our existing CRM and sales processes?

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B2B lead generation

with a tailored

Growth Plan