4 min read
Market Segmentation
B2B companies that segment their market see up to a 10% increase in conversion rates and 15% higher customer retention....
The Growth Plan: A Proven System for B2B Lead Generation
Our Growth Plan is a structured, data-driven strategy that aligns marketing and sales efforts to accelerate lead generation, increase conversion rates, and drive sustainable revenue growth. Here’s how we do it:
1. Ideal Customer Profile & Target Account Mapping
Define and refine your Ideal Customer Profile (ICP) using firmographic, technographic and intent-based data.
Map out high-value Target Accounts that match your growth objectives.
Identify the key decision-makers and influencers within each account.
2. Multi-Channel Demand Generation
Create hyper-targeted campaigns leveraging paid media, organic content, and ABM strategies.
Implement SEO-driven content marketing to attract inbound leads actively searching for solutions.
Utilise LinkedIn, email, and intent-based outreach to engage prospects where they are most active.
3. Lead Capture & Qualification
Design high-converting landing pages and lead magnets to capture prospect information.
Implement a lead scoring system based on engagement, buying signals, and behavioural data.
Use marketing automation to nurture leads until they are sales-ready.
4. Sales Enablement & Lead Handoff
Equip your sales team with AI-powered insights and real-time prospect data.
Align marketing and sales with integrated CRM workflows for seamless lead handoff.
Provide personalised outreach templates to improve engagement and response rates.
5. Performance Optimisation & Continuous Growth
Track campaign performance with real-time analytics and dashboards.
Conduct A/B testing to refine messaging, targeting, and conversion strategies.
Scale successful tactics and continuously optimise lead generation efforts for higher ROI.
Why Leading B2B Companies Trust Us
3x Increase in Qualified Leads – Clients consistently see a significant uptick in their pipeline with higher-quality leads.
Aligned Sales & Marketing Execution – No more silos. Our process ensures smooth collaboration and optimised lead flow
Proven Success Across Industries – From SaaS to professional services, we have helped businesses build a lead generation engine that drives sustainable growth.
Data-Driven & Scalable – We use predictive analytics to refine targeting and maximise results.
Our Unique Approach: The Precision Lead Engine
Most B2B lead generation efforts waste time on cold outreach and unqualified prospects. Our Precision Lead Engine is designed to eliminate inefficiencies and focus on what works—engaging the right people at the right time.
How It Works:
Identify & Profile – Define your ideal customer profile (ICP) and map out high-value target accounts.
Attract & Engage – Create compelling content, outreach sequences, and campaigns that capture attention.
Qualify & Convert – Score leads based on buying signals and intent, ensuring your sales team only speaks with high-potential prospects.
Optimise & Scale – Continuously refine targeting and messaging using performance data to improve conversion rates.
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Who We Work With
We partner with B2B companies in TIC, Technology, Manufacturing and Professional Services that need a scalable, repeatable system for generating high-value leads and driving revenue growth.
If you’re tired of chasing unqualified leads and need a data-driven approach to prospecting, we’re here to provide a repeatable system to fill your pipeline with high-intent buyers.
Let’s Build a Lead Generation Engine That Drives Growth
Effective lead generation isn’t just about volume—it’s about quality, timing, and precision.
Predictable revenue starts with a proven Growth Plan.
Book a free strategy session today and discover how we can help you create a scalable, high-performance B2B lead generation system.
Talk to us about our managed lead generation Growth Plans, featuring fully co-ordinated campaigns across Google Ads, LinkedIn and Email.
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Industry | Manufacturing: We recently worked with Big Business Agency on our implementation project from Salesforce to HubSpot. They are a brilliant HubSpot partner and did a great job for us. I can highly recommend Big Business Agency without any hesitation.