Get more sales and grow your business with leads from Google Ads 

Aim for Transactional Keywords

These keywords target users with purchase intentions, like buying software or hiring an accountant. A few examples of transactional keywords include:

• Best email automation software
• Top Accountants in Dublin
• Sage Software Pricing

Exploring keywords on Google is a good start, but leveraging Google Ads unlocks the potential to find transactional keywords critical for enhancing  your lead generation campaign.

Upon setting up your campaign and ad groups, you're equipped to directly input keywords or unearth new keyword suggestions by typing in your website URL and services. To achieve optimal outcomes, it's advisable to leverage a diverse array of keyword research tools such as-

• Keywordtool.io
• wordstream.com
• KeywordsFX
• Google Trends

Selecting certain keywords for your campaign could lead to a rise in your cost per click (CPC). Specifically, aiming for sought-after and competitive keywords often results in a steeper CPC.

This isn't to say that your business should avoid these keywords in your Google lead generation efforts altogether, but you need to monitor it closely.

Strategies to improve your Google Ad Campaigns

1. Improve the quality of your landing page

Crafting a superior landing page is crucial for lead generation in your PPC campaigns.

This includes developing a web page that is both intuitive and effortless to navigate, ensuring a fluid and user-friendly experience. This enables visitors to effortlessly locate what they're seeking.

Take, for instance, if your firm specialises in accounting and is promoting audit services, your landing page must equip business owners and CFOs with all the necessary details they require, such as your areas of expertise, detailed bios of your management and audit team members, and how to get in touch with you.

However, it's imperative that your business presents this information coherently and logically.

That’s where the expertise of a designer becomes valuable. Whether you create your landing page in-house or partner with an agency like BBA, a designer can help you build a better landing page.

2. Make your ad relevant to your target client's search

An irrelevant landing page can derail your ad campaign and hinder your lead generation initiatives. Enhancing your campaign's effectiveness and the quality of your ads hinges on aligning your ad's content with user searches.

Enhance the value of your ad for users by considering the following aspects:

• What problem does your audience want to solve when searching things related to your ad?
• What common questions or challenges does your audience have about your services ?
• What does your audience look for when searching for a business in your industry?

By addressing these inquiries, your team can initiate the creative process for crafting compelling ad content. This content should resonate with the desires and challenges of your target audience while clearly presenting your offerings, whether they be products or services.

4. Explore various targeting options 

Google Ads offers an expansive set of targeting options, including:

• Location
• Time
• Topics
• Interests
• Device
• Habits

Leveraging targeted advertising options is key to drawing in quality leads through your ad campaign. 

With a systematic approach, you can discover which additions have the most impact. Plus, you can use your initial campaign data to inform your decisions.

For example, maybe you notice that most of your ad clicks happen on the weekend, rather than the weekday, so you update when your ad runs.

5. Run A/B tests to maximise lead generation

Based on your ad campaign's outcomes, experimenting with different strategies could be highly beneficial for your business. Through experimentation you have the opportunity to conduct A/B testing on various elements of your campaign and advertisements. This could involve testing different bidding strategies, such as adjusting your bid amount up or down, to gauge its effect on your ad's overall performance.

Alternatively, consider overhauling your ad campaign entirely, from revising the ad copy to transforming the landing page, to assess whether this refreshed approach yields markedly improved outcomes. Should you opt for launching an experimental campaign, it's essential to establish both a commencement and conclusion date. Moreover, your team must strategise on the optimal way to divide your ad traffic for insightful analysis.

For instance, consider splitting your ad traffic evenly at a 50/50 ratio, or you might opt for a different distribution such as 30/70. Businesses venturing into Google Ads and PPC advertising for the first time stand to gain significantly by collaborating with a digital marketing agency, such as BBA. Leveraging our extensive experience, coupled with our utilisation of machine learning and artificial intelligence software, we're equipped to kickstart your campaign and  drive successful lead generation results.

Not everyone is going to see the best results in 30 days or 60 days from your newly created campaign. It can take as long as 3-6 months if you're running Google ads for the first time. So the first few weeks and months are mainly about gathering data, improving and making adjustments.  Be patient, it will be worthwhile!

6. Improve your organic search rankings to reach higher-quality leads

For businesses aiming to attract quality leads on Google without the need for ads, SEO services stand as a formidable approach. Engaging in SEO improves your online presence and add to your firms credibility.

When prospects start hunting online for services you provide, ideally your site should be the one dominating the search engine results page.

Securing the top position in search results is the ultimate goal of SEO - it captures approx 33% of all search traffic, dramatically enhancing the visibility of your business to your target audience while at the same time redirecting potential customers away from your competitors.

If you're new to SEO or operate in a competitive industry, partnering with an experienced SEO agency, like BBA, can be beneficial.  This increased online visibility can help grow your company's revenue and your business.