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Marketing

6 min read
Aligning ABM with Account Based Sales for higher success rates
Companies with “tightly aligned” sales and marketing departments reach 24% faster revenue growth! Yet sales and marketing teams don't always work...

9 min read
Is Mailchimp HIPAA Compliant or not?

Understanding whether Mailchimp is HIPAA compliant is crucial for businesses handling sensitive healthcare information, including UK and European...

11 min read
A Comprehensive Guide to Google Ads for B2B Businesses

Uncover the nitty-gritty of Google Ads with our easy-to-follow guide

4 min read
When your pipeline's a lemon you make lemonade!

Putting an end to poor quality leads

4 min read
How B2B Marketers lost their Mojo

Marketing: The state of play I started my career in marketing some 12 years ago. That same year, MarketingWeek published an article stating that “70%...