Johanne

market-segmentation

5 min read

Market Segmentation

B2B companies that segment their market see up to a 10% increase in conversion rates and 15% higher customer retention. [McKinsey] Yet, despite the clear ROI, many still rely on one-size-fits-all strategies. In an era where personalisation drives...

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customer journey stages

6 min read

Customer Journey Stages

McKinsey discusses the Customer Decision Journey, noting that B2B companies using this view of the journey boost sales by an average of 5 -10 percent...

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customer-service-management

9 min read

What is Customer Service Management?

Customer Service Management (CSM), focused on proactive problem-solving, empathy and clear communication, is fundamental to providing an exceptional...

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customer-service-automation-and-workflows

7 min read

Understanding Customer Service Workflows & Automation

Differentiating Premium Products and Services can be achieved with five key strategies, and in this article, we explore Differentiation enabled by...

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eCommerce Marketing Plan

6 min read

eCommerce Marketing Plan

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b2b_webshop

6 min read

Why your B2B company needs a webshop

"Online" has become the new normal, fundamentally transforming how we buy and sell. Unsurprisingly, eCommerce is growing so quickly in the B2B sector...

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Is Mailchimp HIPAA compliant

9 min read

Is Mailchimp HIPAA Compliant or not?

Understanding whether Mailchimp is HIPAA compliant is crucial for businesses handling sensitive healthcare information, including UK and European...

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B2B eCommerce Agency

8 min read

Why use a B2B eCommerce Agency?

Nearly 90% of B2B buyers use digital channels as their primary method of identifying and evaluating new suppliers, highlighting the growing reliance...

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HubSpot Service Hub

6 min read

What is HubSpot's new Service Hub 2.0?

HubSpot Service Hub brings new AI and automation features to CS teams

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customer experience

9 min read

Using Technology to deliver unforgettable customer experiences

Why Technology is the secret sauce in customer experience The role of technology in modern customer expectations Top Technologies revolutionising...

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