"Online" has become the new normal, fundamentally transforming how we buy and sell. Unsurprisingly, eCommerce is growing so quickly in the B2B sector that McKinsey & Company reports it as the most effective sales channel.
Gartner predicts that by 2025, 80% of all B2B sales interactions will occur digitally.
This means a webshop is no longer merely an option for companies offering products; it is essential for staying competitive, expanding your customer base and enhancing your brand, no matter how complex your customer contracts are.
However, an effective webshop does more than display and sell products and services. Ideally, it serves as a comprehensive platform that provides customers with a seamless portal with streamlined product purchasing and service booking, a knowledge base of Updated Product Specs, Standard Operating Procedures, Safety and Calibration Certifications and access to self-service ticketing, order tracking and spending analytics against contract limits.
The internet has broken down the barriers of traditional commerce, allowing companies to broaden their reach significantly. With a webshop and 24/7 operations, you can access local and international markets, enhance your online brand accessibility, and ensure your company is keeping pace with B2B buyers' expectations.
Understanding and meeting the needs and expectations of your potential customers drives high customer satisfaction, promises a better customer experience and builds customer loyalty.
If you are seeking a world-class eCommerce solution built for B2B and are uncertain about the best fit for your business, consider exploring CommercePro - let's take a look at what CommercePro has to offer
CommercePro equips you with all the necessary eCommerce tools and features to transform HubSpot into your central eCommerce platform, complete with a sophisticated, easy-to-use online store, shopping cart and checkout system.
A well-designed B2B webshop can enhance the user experience and boost sales. For instance, a clear navigation menu and intuitive layout can assist customers in easily locating the information they need, while also motivating them to proceed with their purchase. With CommercePro and HubSpot you have access to an array of website themes making it quick and easy to design your webshop with all the features B2B customers have come to expect.
CommercePro integrates seamlessly into HubSpot, offering out-of-the-box compatibility with Stripe and top accounting systems. It simplifies your eCommerce operations, cuts costs, and delivers a smooth shopping experience for your customers, all within a unified HubSpot CRM-powered environment.
Eliminate the complications of limited integrations with incompatible third-party eCommerce solutions. CommercePro offers all the essential tools you need within HubSpot.
CommercePro integrates smoothly with HubSpot, Stripe and Xero (or your chosen finance platform), enabling full eCommerce functionality without the need for a 3rd party platform such as WooCommerce or Shopify.
With CommercePro, all functions run directly on HubSpot, from products with mandatory attached services to Catalogue-based Portals through standard and custom objects configured to suit your business.
CommercePro augments HubSpot's robust features with sophisticated eCommerce capabilities, allowing you to provide an exceptional B2B eCommerce experience while streamlining your sales process and increasing efficiency, cutting administrative expenses and boosting productivity—all from a single platform.
quote to cash automation
This solution delivers a fantastic eCommerce experience and is a breeze for customers and internal staff to use. With CommercePro, handling sophisticated products with attached services, complex price books, and centralised AP payments is intuitive. Companies can effortlessly monitor orders, inventory, CS tickets, returns, payments, quotes and service capacity.
Plus, since CommercePro is built on the HubSpot platform, it integrates perfectly with other HubSpot features, such as CRM, Sales Pipeline, Marketing and member management.
We totally understand how important it is to have eCommerce solutions that are both powerful and easy to use. That's why we partnered with CommercePro for HubSpot. This new solution elevates the whole eCommerce experience. Whether you're handling products, attached services, pricing or payments, CommercePro helps you remove internal barriers and grow your business.
Empower customers with a data driven self service portal for sales, service and support.
Convenience and Accessibility: One of the best things about self-service options is how easy and accessible they make everything. Customers can place orders, request quotes on new bundles, book services, find information, and get resources whenever it suits them best. Whether logging CS tickets, arranging repairs or maintenance or downloading Specs, certifications and warranty instructions, customers can interact with the organisation in a way that works for them, improving their overall experience.
Time and Cost Savings: By introducing self-service options, things run smoother and cut down on non-value-adding admin tasks. Customers can easily manage their accounts, saving time by skipping phone calls or waiting on email updates. These time and cost savings are a win-win for both your company and your customers, helping to create a more efficient and productive relationship. Read more about Customer Portals here.
B2B companies can utilise CommercePro to accelerate their order fulfilment process. We integrate your ERP/WMS with CommercePro and HubSpot, managing inventory availability, lead times, order processing, and dispatch, which are streamlined, making the fulfilment process more efficient.
Integrated order management enables you to track received orders and available inventory, providing transparency about exact delivery times to customers.
Making online payments secure and easy simplifies your customer experience. Customers can effortlessly make payments, set up automatic order renewals, get digital receipts, request invoices, etc, cutting out the hassle of manual processing and lightening the admin load.
Payments can also be centralised into an AP share serviced and bulk billed according to contracts.
This makes everything smooth sailing, helping keep customer satisfaction rates high.
Note: payments can be via payment links, direct bank transfer or by invoice.
Creating an excellent and streamlined buying experience for your customers is essential. Neglecting to enhance the user experience can significantly damage your business as it may lead existing customers to switch to competitors who provide a superior online experience.
Today’s buyers expect to research products online before purchasing, and technology has made it easier for them to access information instantly. If your website does not provide the information buyers expect when carrying out their research, your business will lose out.
Ensure that all necessary product-related information is easily accessible on your eCommerce website. CommercePro transforms your website into a one-stop self-service portal, allowing customers to effortlessly track their order history, check product availability, review shipping options, and perform many other necessary functions.
To deliver a great customer experience, your webshop design needs to;
• have a simple navigation and menu structure
Simplify the process for potential clients to locate what they need by using straightforward and concise labels and arranging information logically.
• optimise for mobile devices
Make sure your website is mobile-friendly by enhancing its responsiveness and loading speed.
• prioritise your key information and CTAs
Ensure that crucial details like pricing, product specifications, and contact information are readily available. Likewise, emphasise key CTAs to motivate potential clients to advance in the purchasing journey.
Your webshop needs to deliver an excellent customer experience and at peak times Customer Service teams may occasionally encounter difficulties in managing a high volume of support tickets. HubSpot's Breeze Copilot (AI), offers a solution by providing an AI-powered assistant that is consistently available to engage with customers on your website, delivering prompt responses as needed. With Breeze, your service team can enhance their efficiency and provide exceptional support around the clock.
But your service team are not the only ones to benefit from HubSpot's AI tools that elevate the buyer experience... sales teams can use Breeze to, schedule appointments and retrieve answers to frequently asked questions.
Further, they can also use Breeze Copilot as a virtual assistant to:
freeing them up to spend more time with customers.
In conclusion, CommercePro on HubSpot is a new innovative solution that simplifies the eCommerce experience for B2B organisations. With full eCommerce functionality running directly on HubSpot, businesses can easily manage products, pricing, and payments while tracking revenue and inventory.
We're committed to providing powerful, easy-to-use eCommerce solutions. CommercePro on HubSpot is our chosen solution to help B2B businesses remove internal barriers to growth.
To find out more about Webshops, Customer Portals and eCommerce solutions, get in touch for an obligation-free chat with one of our team
1 min read
Johanne : Dec 11, 2024 10:43:13 AM
Nearly 90% of B2B buyers in the UK now use digital channels as their primary method to identify and evaluate new suppliers, reflecting a significant...
Peter : Oct 3, 2024 2:27:09 AM
As B2B buyers continue to evolve integrated B2B eCommerce continues to be vital. In fact, the global B2B eCommerce market is projected to reach $20.9...
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