16 min read
Johanne: Apr 15, 2025 10:04:01 AM
What is HubSpot Customer Relationship Management? HubSpot Smart CRM is a platform that helps businesses manage sales, marketing and customer service all in one place. It offers tools for automation, deal tracking and reporting to support scalable...
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8 min read
Johanne: Mar 29, 2025 12:41:22 PM
B2B companies that segment their market see up to a 10% increase in conversion rates and 15% higher customer retention. [McKinsey] Yet, despite the...
6 min read
Johanne: Mar 22, 2025 7:39:19 PM
McKinsey discusses the Customer Decision Journey, noting that B2B companies using this view of the journey boost sales by an average of 5 -10 percent...
9 min read
Johanne: Mar 14, 2025 3:10:58 PM
Customer Service Management (CSM), focused on proactive problem-solving, empathy and clear communication, is fundamental to providing an exceptional...
8 min read
Johanne: Feb 8, 2025 3:41:31 PM
Differentiating Premium Products and Services can be achieved with five key strategies, and in this article, we explore Differentiation enabled by...
6 min read
Johanne: Dec 21, 2024 6:58:42 PM
"Online" has become the new normal, fundamentally transforming how we buy and sell. Unsurprisingly, eCommerce is growing so quickly in the B2B sector...
9 min read
Johanne: Dec 16, 2024 4:02:17 PM
Understanding whether Mailchimp is HIPAA compliant is crucial for businesses handling sensitive healthcare information, including UK and European...
8 min read
Johanne: Dec 11, 2024 10:43:13 AM
Nearly 90% of B2B buyers use digital channels as their primary method of identifying and evaluating new suppliers, highlighting the growing reliance...
6 min read
Johanne: Dec 4, 2024 12:09:11 PM
HubSpot Service Hub brings new AI and automation features to CS teams
