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customer-service-automation

13 min read

Customer Service Automation

Automate to Elevate! As customer expectations evolve, B2B companies adapt their customer service strategies to remain competitive. In fact, 62% of B2B buyers expect personalised interactions, a trend that highlights the growing importance of...

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lead-generation-companies

8 min read

Lead Generation Companies: How They Drive B2B Success

91% of business owners say generating leads is their top challenge (source: Webfx)

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market-segmentation

7 min read

Market Segmentation

B2B companies that segment their market see up to a 10% increase in conversion rates and 15% higher customer retention. [McKinsey] Yet, despite the...

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customer journey stages

6 min read

Customer Journey Stages

McKinsey discusses the Customer Decision Journey, noting that B2B companies using this view of the journey boost sales by an average of 5 -10 percent...

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aligning-sales-and customer-service-teams

6 min read

Aligning Sales and Customer Service

Premium products and services command a premium because they are perceived to deliver more value, and 86% of buyers will pay a premium for a great...

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customer-service-management

9 min read

What is Customer Service Management?

Customer Service Management (CSM), focused on proactive problem-solving, empathy and clear communication, is fundamental to providing an exceptional...

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business-process-management

8 min read

Business Process Management, Unlocking Efficiency and Innovation

According to a McKinsey study, companies that embrace Business Process Management (BPM) see a 20-30% increase in efficiency[Source: McKinsey]

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servicenow-alternatives

5 min read

Best ServiceNow Alternatives

ServiceNow has dominated the Enterprise ITSM market for decades, and for good reason, it is a fantastic solution for their ideal customers....

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Project Management and implementation

5 min read

How to avoid a failed CRM project - Top Tips

Gartner Group reports that over 70% of IT projects fail to meet expectations, and that is mostly due to poor Project Management. The Project...

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