BBA Insights

3 min read

How to increase sales productivity

Johanne: Apr 22, 2024 3:57:36 PM

Every market report and CEO survey published right now states the same thing: businesses need to shift to increase productivity and reduce costs....

3 min read

What is a Go To Market Strategy?

Peter: Apr 15, 2024 12:40:11 PM

A Go To Market strategy is a Management Technique, not a role and certainly not a Technology Why you need a Go To Market Strategy For Technology and...

4 min read

Top 7 Strategies For Successful Multithreaded Sales

Peter: Apr 15, 2024 7:29:39 AM

Successful outbound touch patterns involve engaging prospects with 12-24 touches spread out over 2-4 weeks across a variety of 3-5 channels. Gartner...

5 min read

What is HubSpot Onboarding? Steps to Onboarding Success

Peter: Apr 12, 2024 6:31:54 PM

This article will explore the essential steps to successfully onboard HubSpot, a powerful Sales and Marketing automation platform that includes...

15 min read

Comprehensive Beginners Guide to B2B Sales

Peter: Apr 8, 2024 4:06:54 PM

With over 25 years of experience selling technology solutions in Asia, UK and Europe, I've seen my fair share of sales methodologies, sales...

2 min read

Do you need HubSpot Help for your B2B business?

Peter: Mar 29, 2024 7:27:54 PM

No Fuss, No Contracts HubSpot Help We understand that not all customers are ready to commit to a retainer, and that's okay. Sometimes all you need is...

4 min read

Why Choose HubSpot for your business?

Johanne: Mar 27, 2024 7:51:51 AM

13 min read

What is Social Selling? Is it good for B2B Sales?

Johanne: Mar 20, 2024 3:09:31 PM

If you're in B2B sales, at some point, you've probably considered Social Selling. If you're already using social media platforms for selling, you're...

3 min read

Why use multithreading in B2B Sales?

Peter: Mar 17, 2024 11:21:41 AM

What is Multithreading in Sales? Engaging in multithreaded sales involves cultivating connections with numerous key decision-makers within the...