In 2024, 86% of people will find your business online and if you're reading this, you already know how vital your website performance is!
Your website serves as the face of your brand, the voice of your company and the tireless advocate for your business. It stands as one of the core pillars for growing your business.
You can unlock the full potential of your website with HubSpot’s Website Grader—a powerful tool designed to enhance site performance and boost your SEO ranking.
HubSpot offers a website grader that's free for everyone to use
Use the grader to score your site in seconds and get your website's grade (the average website scores 67% 😉)
Here's a peek at our website score as of 15 July 2024... The screenshot shows our score is 80 and while that is pretty good, we would like to improve on that. Looking at the score break-down, we can see that our decision to go with video has certainly impacted our score negatively, so there is a balance between UX and SEO that we will continue to work on.
Stay tuned to see what we can do about that in the coming months...
HubSpot Website Grader offers a range of powerful features that can help you optimise your website and improve its performance.
One of the key features of HubSpot Website Grader is its ability to analyse your website's SEO in seconds. By examining various factors such as keyword usage, meta tags, and page structure, the tool provides valuable insights on enhancing your search engine rankings.
Another important feature is the performance metrics analysis. HubSpot Website Grader can evaluate your website's load time, page size, and other performance indicators to identify areas for improvement.
Additionally, the tool provides practical recommendations for optimising your website based on the analysis. These recommendations can help you implement changes that will enhance your website's performance and user experience.
Overall, exploring the core features of HubSpot Website Grader can provide you with valuable insights and recommendations to boost your website's performance and achieve your SEO goals.
HubSpot Website Grader is designed to improve your website's SEO by providing actionable recommendations and insights.
One of the ways it achieves this is by analysing your website's on-page SEO factors. This includes examining your page titles, meta descriptions, header tags, and keyword usage. By identifying areas for improvement, HubSpot Website Grader helps you optimise these elements to increase your search engine visibility.
In addition, the tool evaluates your website's performance and mobile-friendliness, both of which are important ranking factors. By identifying any issues or areas for improvement, HubSpot Website Grader enables you to make the necessary changes to improve your website's SEO performance.
Furthermore, the tool provides recommendations for improving your website's backlink profile. Backlinks play a crucial role in SEO, and HubSpot Website Grader can help you identify opportunities to acquire high-quality backlinks that can boost your search engine rankings.
By leveraging these features and recommendations, HubSpot Website Grader empowers you to enhance your website's SEO and drive more organic traffic to your site.
check out the website grader for yourself
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HubSpot Website Grader is a powerful tool for analysing your website's performance metrics and identifying areas for improvement.
One of the key metrics it evaluates is your website's load time. A slow-loading website can negatively impact user experience and search engine rankings. HubSpot Website Grader can identify any performance issues that may be affecting your load time and provide recommendations on how to optimise it.
Additionally, the tool analyses your website's page size. Large page sizes can lead to slower load times and higher bounce rates. HubSpot Website Grader can help you identify any large files or elements contributing to a bloated page size, allowing you to optimise your website for faster loading.
Moreover, the tool examines other performance indicators such as server response time, browser caching, and image optimisation. By analysing these metrics, HubSpot Website Grader can help you identify any issues impacting your website's performance and provide guidance on how to address them.
By analysing your website's performance metrics with HubSpot Website Grader, you can gain valuable insights and take steps to optimise your website for better performance.
After receiving your website grade from HubSpot Website Grader, there are several practical steps you can take to implement the recommendations and improve your website's performance.
First, review the tool's recommendations. Pay attention to areas where your website can be optimised, such as on-page SEO elements, performance metrics, and mobile friendliness.
Next, the recommendations should be prioritised based on their potential impact and feasibility. Focus on the areas that will have the greatest positive effect on your website's performance and are achievable within your resources and capabilities.
Then, create an action plan to implement the recommended changes. This may involve updating your page titles and meta descriptions, optimising images, improving server response time, or addressing any other issues identified by HubSpot Website Grader.
Finally, the impact of the implemented changes must be monitored. Keep track of your website's performance metrics, search engine rankings, and user engagement to determine the effectiveness of the optimisations. Make further adjustments as needed to continue improving your website's performance.
By following these practical steps, you can effectively leverage the recommendations provided by HubSpot Website Grader and optimise your website for better performance.
HubSpot Website Grader has helped numerous businesses significantly improve their website's performance and SEO rankings. Here are a few success stories:
A client of ours - a small(ish) software business, implemented the recommendations provided by HubSpot Website Grader and saw a 25% increase in organic search traffic within three months. The optimisations included improving page load time, optimising meta tags and acquiring high-quality backlinks.
Similarly, a manufacturing client used HubSpot Website Grader to identify and fix performance issues that were causing slow load times. As a result, their website's bounce rate decreased by 25% and their search engine rankings improved, leading to a 20% increase in organic traffic.
These success stories demonstrate the effectiveness of HubSpot Website Grader in improving website performance and SEO rankings. By leveraging the recommendations and insights provided by the tool, every business can achieve tangible results and drive more organic traffic to their website over time. Typically it takes 3-6 months to see improvements.
It's a well-known fact that faster checkout, login and home pages are crucial. Following that, the speed of product category pages and services menu significantly impacts visitors that convert to buyers and loyal clients. These pages attract high-intent traffic, so it's essential to ensure they load quickly.
The HubSpot Website Grader scores your website across four categories -
Of course it makes sense to monitor all four if you want to improve your website's performance. There are a number of free tools you can use to get a baseline report and begin regular monitoring such as BigQuery and
Chrome User Experience Report.
In contrast to other website hurdles, improving page speed is actually quite manageable. Surprisingly, not many companies take the necessary steps to speed up their sites. The great news is, by simply focusing on the basics, you can gain a significant competitive edge. Are you up for the challenge?
If you would like a complimentary website assessment, get in touch to book a time with us here.
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