--- title: Least cost growth model in 2024 description: Sales leaders are faced with having to do more with less. So how do you grow yet spend wisely? Organic growth strategies & focus on market penetration image: https://bigbusinessagency.com/hubfs/ansoffs-matrix-1.webp --- [Skip to the main content](https://bigbusinessagency.com/insights/least-cost-growth-model#main-content) [![BBA logo](https://bigbusinessagency.com/hubfs/BBA%20logo%20-1.svg "BBA logo")](https://bigbusinessagency.com) [![BBA-logo-dark-orange-white](https://bigbusinessagency.com/hs-fs/hubfs/BBA-logo-dark-orange-white.webp?width=175&height=134&name=BBA-logo-dark-orange-white.webp "BBA-logo-dark-orange-white")](https://bigbusinessagency.com) - [Home](https://bigbusinessagency.com) - Get more leads - [Google Ads & Pay Per Click](https://bigbusinessagency.com/services/google-ads) - [Ad Intent Data](https://bigbusinessagency.com/ad-intent-data) - [Managed Growth Plans](https://bigbusinessagency.com/services/b2b-lead-generation) - [Contact us](https://bigbusinessagency.com/contact-us) Search [Get In Touch](https://bigbusinessagency.com/contact-us) Toggle Menu Search Toggle Menu [Get In Touch](https://bigbusinessagency.com/contact-us) - [Home](https://bigbusinessagency.com) - Get more leads - [Google Ads & Pay Per Click](https://bigbusinessagency.com/services/google-ads) - [Ad Intent Data](https://bigbusinessagency.com/ad-intent-data) - [Managed Growth Plans](https://bigbusinessagency.com/services/b2b-lead-generation) - [Contact us](https://bigbusinessagency.com/contact-us) [Instagram](https://www.instagram.com/thebigbusinessagency/) [Linkedin](https://uk.linkedin.com/company/big-business-agency) - CPQ - B2B eCommerce - Customer Portal - Quote to Cash - Field Service Management **B2B Sales Consulting** - Big Deal Pursuits, Execution and Performance - Sales Strategy Consulting - Sales Process Consulting **Technology Implementation** - CPQ Implementation - Quote to Cash Implementation - HubSpot Integration - Proof Of Value - HubSpot Onboarding - HubSpot Implementation - Service Hub Implementation **Advertising Services** - [Ad Intent Data](https://bigbusinessagency.com/ad-intent-data) - [LinkedIn Ads](https://bigbusinessagency.com/services/linkedin-ads) - [Google Ads](https://bigbusinessagency.com/services/google-ads) - [B2B Multi Channel Campaigns](https://bigbusinessagency.com/services/b2b-lead-generation) - LinkedIn Automation for Social Selling Campaigns (ads optional) **HubSpot Software** - Service Hub for Help Desk - Content Hub for Marketers - Sales Hub for Sales Teams - [Case Studies](https://bigbusinessagency.com/case-studies/customer-service-workflows-and-automation) **More Amazing Software** - Mobileforce CPQ - CommercePro - Commercient - Expandi 1 min read # The lowest cost growth model in 2025 [![Picture of Peter](https://app.hubspot.com/settings/avatar/1813754dd5e08fbe2141e42786d34f34) Peter](https://bigbusinessagency.com/insights/author/peter-russell-smith) : Sep 15, 2023 4:56:27 PM [Sales growth](https://bigbusinessagency.com/insights/tag/sales-growth) ![The lowest cost growth model in 2025](https://bigbusinessagency.com/hubfs/ansoffs-matrix-1.webp) Making your numbers in 2025 is harder, requiring you to do more with fewer resources. ## Growth Strategy Organic growth trumps acquisition so let's discover the four ways to organically grow and pick which one best suits your constraints and helps you achieve your sales targets. ## Growth Model First, a little historical context. The seminal organic growth strategy model is the Ansoff Matrix, first published in the Harvard Business Review in **1957.** What is the Ansoff Matrix, and how does it help sales and go-to-market? The Ansoff Matrix is a 2x2 framework designed to evaluate organic growth strategies involving new markets and or new products. Markets occupy the vertical axis, and products or offerings occupy the horizontal axis. Each square in the Ansoff Matrix  equates to a specific organic growth strategy – - Market Development (bottom left) – Selling existing products in new markets. - Market Penetration (top left) –Selling existing products in existing markets. - Product Development (top right) –Selling new products in existing markets. - Diversification (bottom right) –Selling new products in new markets   ![ansoffs-matrix](https://bigbusinessagency.com/hs-fs/hubfs/ansoffs-matrix.webp?width=824&height=618&name=ansoffs-matrix.webp)   ## Market Definition The definition of Market can also be read as Customer or Segment or Sector to align with your needs. The key is to make decisions based on where the sales efforts will be focused. As there is no correct answer, many of our clients have allocated a proportion of their resources to more than one quadrant in an evolving matrix over the next three to five years.  As an example, they're allocating 20% of their resources to Market Development and 80% to Market Penetration.  When faced with the challenge of fewer sales resources, it's best to focus on Market Penetration.  This growth strategy means you sell the products you have and concentrate on growing market share by selling to companies that look a lot like your existing customer base.     [![How to Avoid the Biggest Mistakes with HubSpot   Get your  Complimentary download  ](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/139678118/interactive-104278064616.png)](https://bigbusinessagency.com/hs/cta/wi/redirect?encryptedPayload=AVxigLJVCKpZxUyuAMRiA%2FOE8s2zfXsM00tk4nECo8rx4gcx10bVZrnofyDvwQlL42%2B4UxM98xbs31QbSYQeejMp5UcTPzAkl2W7HXqxCngGyriPChuYuoUJ10TENWoNeaLer2%2BzEYAqsKx9ZV6U90PhmZFiSrIMnvWPDQojLYIan7Mr0mbbgXTVsFmgNXJGHmei%2BtOgStn1KBb2ne2LjXmSTYyhyg%3D%3D&webInteractiveContentId=104278064616&portalId=139678118)     ## Ansoff Growth Strategy There are no right answers, and the value of considering your growth strategy comes from knowing where to point your sales team and when to say YES to a deal. Equally, your Ansoff growth strategy informs you of what to say NO to. This directs [B2B sales](https://bigbusinessagency.com/big-business-agency-blog/beginners-guide-to-b2b-sales) teams to the most valuable customers, segments and sectors.    ---   ### ![Transparent BBA wavy graphic](https://bigbusinessagency.com/hs-fs/hubfs/Transparent%20BBA%20wavy%20graphic%20(1).webp?width=280&height=280&name=Transparent%20BBA%20wavy%20graphic%20(1).webp)Related [Sales Hub](https://bigbusinessagency.com/hubspot-sales-hub) [Simplify Your Sales Tech Stack](https://bigbusinessagency.com/big-business-agency-blog/what-do-you-really-need-in-your-sales-stack) [How to get over 90% pipeline accuracy](https://bigbusinessagency.com/big-business-agency-blog/how-to-get-over-90-pipeline-accuracy) [What is the Buyers Pyramid?](https://bigbusinessagency.com/big-business-agency-blog/what-is-the-buyers-pyramid) [What is Market Segmentation?](https://bigbusinessagency.com/insights/segmentation) [Optimise your pricing structure](https://bigbusinessagency.com/big-business-agency-blog/optimising-your-pricing-structure) [Top 10 Sales Metrics to Track in HubSpot](https://bigbusinessagency.com/big-business-agency-blog/top-10-sales-metrics-to-track-in-hubspot) [How CIOs set an AI strategy?](https://bigbusinessagency.com/big-business-agency-blog/what-do-cios-need-to-cover-in-their-ai-strategy)   Why not join us at [SpokeSpeak?](https://spokespeak.com/)  - a Sales and HubSpot focussed community that's open to HubSpot enthusiasts, experts and newbies as well as those of you who are simply Hub-curious 🤔  Check out the next episode at [SpokeSpeak.com](https://spokespeak.com/) - [Tweet](https://twitter.com/share) [![What is Social Selling? Is it any good for B2B Sales?](https://bigbusinessagency.com/hubfs/social%20media%20icon%20posts3.jpg)](https://bigbusinessagency.com/insights/what-is-social-selling-is-it-for-b2b-sales) #### [What is Social Selling? Is it any good for B2B Sales?](https://bigbusinessagency.com/insights/what-is-social-selling-is-it-for-b2b-sales) ![Picture of Johanne](https://bigbusinessagency.com/hs-fs/hubfs/Johanne%20Headshot%202.png?width=30&name=Johanne%20Headshot%202.png) [Johanne](https://bigbusinessagency.com/insights/author/johanne) : Mar 20, 2024 3:09:31 PM If you're in B2B sales, at some point, you've probably considered Social Selling. If you're already using social media platforms for selling, you're... [Sales growth](https://bigbusinessagency.com/insights/tag/sales-growth) [Technology](https://bigbusinessagency.com/insights/tag/technology) [I want to see more of this article](https://bigbusinessagency.com/insights/what-is-social-selling-is-it-for-b2b-sales) [![What does full cycle sales mean in B2B sales?](https://bigbusinessagency.com/hubfs/Full-Cycle%20Sales%20Model%204.jpg)](https://bigbusinessagency.com/insights/what-does-full-cycle-sales-mean) #### [What does full cycle sales mean in B2B sales?](https://bigbusinessagency.com/insights/what-does-full-cycle-sales-mean) ![Picture of Johanne](https://bigbusinessagency.com/hs-fs/hubfs/Johanne%20Headshot%202.png?width=30&name=Johanne%20Headshot%202.png) [Johanne](https://bigbusinessagency.com/insights/author/johanne) : Feb 23, 2024 12:30:47 PM Curious about Full Cycle Sales? Full-cycle sales is a sales model that requires the salesperson to prospect all of their leads and manage the deal... [Sales growth](https://bigbusinessagency.com/insights/tag/sales-growth) [I want to see more of this article](https://bigbusinessagency.com/insights/what-does-full-cycle-sales-mean) [![Sales & Advertising Campaigns to successfully grow Manufacturing firms](https://bigbusinessagency.com/hubfs/Manufacturing%20blog%20image%203.webp)](https://bigbusinessagency.com/insights/google-ad-campaigns-grow-your-manufacturing-business) #### [Sales & Advertising Campaigns to successfully grow Manufacturing firms](https://bigbusinessagency.com/insights/google-ad-campaigns-grow-your-manufacturing-business) ![Picture of Peter](https://app.hubspot.com/settings/avatar/1813754dd5e08fbe2141e42786d34f34) [Peter](https://bigbusinessagency.com/insights/author/peter-russell-smith) : May 17, 2024 9:15:00 AM Businesses wanting to make more sales, expand their operations and supercharge their revenues look to the powerful combination of sales and... 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