Top 10 Strategies for Manufacturing firms to grow Sales
Discover how to generate high-quality manufacturing sales leads with our top 10 strategies for B2B manufacturing firms and create a steady stream of...
8 min read
Peter : May 17, 2024 9:15:00 AM
Businesses wanting to make more sales, expand their operations and supercharge their revenues look to the powerful combination of sales and advertising campaigns to get the desired results.
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With a variety of sales and marketing tools at your disposal, layered with Advertising, SEO, LinkedIn, and other social media platforms, acquiring new clients can be a complex process. Instead of simply hiring more salespeople to boost your revenue, consider implementing a combination of full cycle sales, strategic sales campaigns, automated LinkedIn Campaigns, Google Ads for a winning formula to growing your revenue.
Think of email, Google Ads, Pay Per click and LinkedIn campaigns as akin to having extra salespeople totally focused on winning new business, 7 days a week 24 hours a day.
When planning your sales and marketing campaigns, it's important to remember the principles of the Buyer Pyramid to keep your focus on prospects who are looking for your products now and create nurture campaigns for those who may choose to purchase in the future.
Keeping your outreach customer-centric is helped by having a good understanding of the Buyers Journey
When potential customers are looking for suppliers, they are likely to assess:
Expanding your reach involves creating brand awareness on various websites and offline platforms to drive traffic to your main site. When marketing a manufacturing company, utilising strategies such as micro-sites, Google Ads, social media and helpful relevant content is key to generating high-quality visits to your website.
Tactical sales and marketing, including advertising tools like Google, are crucial in effectively promoting a manufacturing company. They are essential for measuring success and setting realistic goals and should be a fundamental component of your online advertising strategy.
Pay-per-click advertisements, particularly Google search ads, are a significant driver of customer conversions online. It's worth noting that Google reports an 80% increase in brand awareness simply from the presence of search ads.
Developing a social media strategy is crucial to avoid wasted efforts that may not yield the desired impact. It should be guided by a deep understanding of customer preferences and focus on:
Engage with professionals in your industry, potential clients, and other relevant individuals on LinkedIn. Interact with their content, acknowledge their expertise, and send tailored connection requests. Growing a strong network will broaden your outreach and boost your lead generation opportunities. This type of activity is notoriously time-consuming and is best done with LinkedIn automation tools like Expandi.
Expandi helps you automate;
Visit our blog: Top 5 effective strategies for LinkedIn for more information
A great website not only promotes your business, it provides a valuable resource of helpful content for your buyers.
Not every website visitor is ready to engage with a salesperson immediately. With the right content for each stage of the buyers journey and suitable offers your website can help you reach those buyers that are closer to purchasing.
For those leads at the top of your buying cycle who are more interested in educational resources, consider offering content such as eBooks, guides, newsletters, (utilising LinkedIn for branding to establish yourself as a thought leader in the industry and to raise brand awareness for your company.)
When targeting individuals in the consideration stage, showcase case studies, testimonials, and highlight your value propositions to demonstrate why you are the right choice for them. To generate leads effectively, create opportunities around your content resources by strategically placing meaningful call-to-actions within your blog posts to direct traffic to landing pages or encourage form submissions.
Enhancing your content strategy and improving the user experience of your website is key to supporting the customer journey. Interacting with social media content, engaging with your blogs and learning more about your company and products are all essential elements for the buyers journey. The ultimate goal is to generate leads by providing prospects with valuable content that prompts them to share their contact details. More examples of this could include:
Blogs: providing informative content that simplifies complex concepts into practical insights.
White papers and industry reports offer a detailed yet easily digestible exploration of a manufacturing process's capabilities, processes, and advantages. Instead, avoid focusing solely on self-promotion and provide valuable insights that resonate with potential customers in a visually captivating and engaging manner.
Video content: Utilising videos can simplify understanding intricate services and industry themes for your customers, ultimately boosting your return on investment. Offer potential clients video tours of your factory or plant and product demonstrations to highlight your processes and capabilities. Videos add a personal touch to your manufacturing marketing efforts, fostering a stronger connection with your audience.
Experiment with a variety of video styles, from polished, professional videos featured on your main website page to more casual, authentic clips shot on an iPhone for social media content. Test out different approaches to see what resonates best with your audience and aligns with your industry expectations.
Comparison guides and industry-focused content: Help customers select the most suitable approach for their specific needs by considering factors such as lead times, quality, and cost implications. Create industry-specific web pages outlining performance metrics, dimensions, and product details to alleviate any uncertainties and reinforce your reputation as a reliable supplier.
Set yourself up for success with the right framework. Implementing a SMART approach begins with assessing your business goals. Then, it utilises a tailored mix of automation tools, focused messaging, and data-driven strategies to set your manufacturing business up for success. For more information on CRMs visit our blog How can a CRM help my business?
The Smart methodology defines clear objectives that are Specific, Measurable, Achievable, Relevant, and Time-bound.
By implementing the SMART method, you can adapt your sales and advertising strategies to align with current market trends, optimise your budget utilisation, and lay a strong foundation for success in the present and future.
With HubSpot's ads software, you can easily streamline lead management at scale, eliminating the need for manual lead routing to your sales team. Utilise the ad sequence builder to craft tailored ad campaigns for your audiences at every stage. Plus, with built-in workflows and lead syncing, leads are automatically directed to the appropriate team members at the perfect moment.
HubSpot Sales Hub offers a dedicated prospecting workspace for your sales team, assisting each team member in managing their daily tasks and providing you with analysis and reporting. For more information on Sales Hub visit our comprehensive page covering all features, functions and pricing.
One of the main challenges sales professionals face is optimising their CRM to its fullest potential and utilising high-quality data when engaging with target audiences and potential leads.
However, incorporating lead generation tools with intent data can assist sales teams in effectively merging suitability and buyer intent to focus on leads with more precision and efficiency as they progress through the sales funnel.
Intent data tells you when buyers are actively researching online for a solution, and which products and services they are interested in, based on the web content they consume
When a user enters a keyword or phrase into a search engine like Google or Bing, search intent data is gathered. This valuable information aids in understanding the queries your target audience seeks answers to, allowing you to offer them the most relevant solutions.
Engagement data encompasses users' interactions with specific content, including reading, sharing, or commenting on it. This valuable information is primarily collected from social media platforms like Facebook and Twitter, email marketing tools, and various blogging platforms.
Firmographic data offers valuable insights into a company's size, industry, location, and revenue potential. This data is typically sourced from business directories, website forms, and external intent data sources. By integrating firmographics with Account-Based Marketing strategies, businesses can strategically target companies with a greater likelihood of conversion, optimising their marketing and sales efforts for maximum impact.
Technographic data provides a deep dive into the technology landscape of a prospective company, covering the software applications, hardware infrastructure, and network connectivity they employ. This valuable information is typically obtained through surveys or questionnaires, offering valuable insights into the technical needs and capabilities of your target businesses.
To make your campaigns even more successful, we also offer Sales Consulting Services, micro-site development, quote-to-cash integration, pipeline development, and Google website ranking improvement services.
Contact the team at Big Business Agency to explore how we can create a customised solution to achieve your business goals.
Reach out to us today to learn more about our comprehensive 3 Step Sales System designed to improve your lead generation, increase your sales and help your business thrive.
Yes, sales and advertising campaigns can generate a steady flow of leads and in time, new customers, but you won't be enjoying the results in a matter of days. It takes some time.
Something you can do to make a difference in the short term is to reach out to your network for referrals. Word of mouth remains a highly effective method for attracting customers to your business due to the trust it implies.
One powerful way to leverage your network for referrals is to offer incentives for those who refer new customers to your business. This not only encourages people to spread the word about your products or services but also shows your appreciation for their support.
We can manage the whole thing for you and simply send you the leads, straight to your sales team's inbox!
You may choose to use Sales Hub to help with progressing the sales opportunities but this is completely up to you.
With so many CRM options on the market it's hard to answer that question responsibly. Why not call us for a quick chat to discuss your current set up and work out your options?
With our B2B focus we would suggest options could include LinkedIn or perhaps X (Twitter).
Obviously there are B2B companies who have active buyers on other social media platforms so in reality every business is different.
No matter which platform you choose, it's crucial to have a well-defined strategy, knowledge of best practices and consistently optimise your campaigns and understand the ROI and ROAS.
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