We are award winning business leaders experienced in applying technology to automate complex businesses.


Win Bigger. Work Smarter. Grow Faster.
You’re not just trying to automate, you’re trying to dominate. At Big Business Agency, we help ambitious businesses land major deals, deliver world-class customer experiences, and scale operations with less friction and more precision.
We’re not here to tweak your workflow. We’re here to transform how you quote, sell, and serve with smarter systems powered by HubSpot.
Why Growth-Focused Companies Choose Us
Smarter Automation That Delivers Results
Manual processes kill momentum. We streamline everything from complex CPQ to quote-to-invoice flows and field service coordination — so your teams can focus on selling and serving, not managing spreadsheets.
Customer Service That Actually Builds Loyalty
Most support systems are reactive. We build proactive ones. With AI-driven chatbots, intelligent ticketing, and integrated CRM tools, we turn support into a loyalty engine.
Sales Enablement That Wins High-Stakes Deals
You don’t win big deals with guesswork. We arm your sales team with data-rich insights, HubSpot automation, and tailored strategies that close enterprise-level contracts with confidence.
What Makes Us Different?
As a sales-focused, certified HubSpot solutions partner, we specialise in blending CPQ automation, eCommerce, and CRM into a unified growth engine — designed around your goals, not generic features.
Let’s Build Your Competitive Advantage
If you're ready to scale smarter, serve better, and win more, we’re ready to help.

How We Help You Scale, Sell, and Serve Better
At Big Business Agency, we don’t just implement tools — we build momentum. Every solution we design is laser-focused on unlocking growth, removing friction, and giving you a competitive edge.
HubSpot CRM, Built Around You
We don’t force-fit templates. We enhance HubSpot with CPQ, eCommerce and automation around your exact business goals so your team adopts it fast, uses it fully, and gets ROI from day one.
Sales Enablement That Closes Bigger, Faster
We turn your sales engine into a high-performance machine. With predictive insights, hyper-personalised automation, and smart workflows, your team spends less time guessing and more time winning.
AI That Puts Customer Success on Autopilot
Today’s customers expect more. We help you deliver with our AI-powered Big Deal GPT which supports reps to sell in real time.
End-to-End Process Optimisation
Growth stalls when systems don’t talk. We break down silos, eliminate bottlenecks, and digitally transform your operations so your business runs smoother, faster, and smarter.
Ready to Scale Without Chaos?
If you're looking to automate smarter, sell more confidently, or elevate your customer experience, let’s start a conversation.
Big Business Agency is your partner in purposeful, high-impact growth.

What our clients say about working with us
We leveraged BBA's TIC and Engineering expertise to help us with expanding our Service portfolio. Their industry insights and guidance were invaluable. I would not hesitate to recommend Big Business Agency.

We engaged BBA in early 2022 in order to help us prepare for investment. BBA led us through a series of intensive workshops, the output of which was a clear idea of our areas of investment and growth over the coming years and understanding of an effective format for specifying and pitching specific opportunities. BBA's SUPERPOWER is their ability to distill complexity into simple propositions. Their wealth of business expertise is invaluable and their specific and direct advice and guidance is a breath of fresh air when compared to other consultants. The frameworks introduced to us by BBA were so useful that we found ourselves immediately utilising them within the business. What emerges is clarity and focus and the key steps we need to take as a business on our journey to investment.

We engaged Big Business Agency to refine our Go-To-Market Strategy and we couldn’t be more pleased with the results. As part of the process, we clarified our target market segments, identified our ideal prospects and armed our sales and marketing teams with refreshed value propositions. Our sales growth has accelerated, and our bid-to-win ratio is much higher. I have no hesitation recommending Big Business Agency.

At Texthelp, innovation using technology to make a real difference in people's lives is what we do. The Big Business Agency folks took the time to understand our customers and our offerings and tailored a program to improve our sales performance. The results have been great! It's been a pleasure working with The Big Business Agency. I suspect you will be hearing from us on another engagement soon!
We've had multiple successful engagements with BBA. They helped us explore new target segments and go-to-market opportunities, and in doing so supported us in defining significant initiatives to drive growth for Glean. I particularly appreciated their experience in digital marketing which helped us understand where we needed to build capacity, process and strategies. In addition, the team was always friendly, responsive, and on hand to provide help and advice.

We continue to grow through referrals and want to underpin this with a disciplined, repeatable approach to our growth strategy. We engaged Big Business Agency to define our Growth BluePrint and are delighted with the results. We know exactly what we need to focus on and how to focus on it. Most importantly, we now have a repeatable framework to monitor our progress as we drive improvements and optimise our opportunities. Anyone who wants to be at their best should be talking to Big Business Agency.


Peter
Managing Partner | Head Honcho
Business Leader. Keen catch and release fly fisherman. Enthusiastic home cook.
Having started his career as an engineer installing manufacturing production controls, Peter has since focused on project management and the application of technology to solve complex business problems, mainly for Fortune 1000 global corporations.
Having held several executive leadership roles for Private Equity backed technology companies, Peter founded Big Business Agency to leverage the power of digital solutions to streamline operations and align sales and Customer Service.
Peter holds a BE (Hons) from UNSW, an MBA from Monash, and is a Certified Management Accountant.

Johanne
Sales
Big Deal Specialist. Thalassophile. Belgian chocolate lover.
Enterprise Software & IT Services Sales Leader. Quota carrying sales person and multi year over-achiever and "Presidents Club" attendee.
Johanne applies enterprise big deal sales experience to help BBAs customers grow.

Ed
Workflow Automation
Tech Champion. Lives and breathes all things IT
Ed's stellar reputation for aligning business processes and technical architecture is the hallmark of his outstanding career.
A pragmatic technologist, focused on designing and implementing workflow automations across various technologies integrated into existing systems.

Chris
Contracts
Contract Specialist and bike riding Sydney-sider
Expert contract negotiator, and originator. Chris is skilled at capturing sophisticated B2B contractual intent and translating it into fit-for-purpose, robust service catalogues and contracts enabled through eCommerce and customer portals.
Checkout out our Head Honcho, Peter Russell-Smith, on the top ranking Unicorny Podcast
Tune in and discover how your customers are navigating current economics conditions





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HubSpot Onboarding
HubSpot onboarding is the process of getting started with the HubSpot platform. It involves familiarising yourself with the basic features and functionalities of the platform and understanding how it can benefit your marketing efforts.
During the onboarding process, you will learn about the different tools and modules available in HubSpot, such as the CRM, email marketing, social media management, and analytics. You will also gain insights into integrating HubSpot with your existing systems and processes.
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HubSpot Implementation
Opting for a HubSpot implementation is ideal for teams seeking immediate benefits from HubSpot. While it may involve a higher investment compared to onboarding, the strategic guidance of a HubSpot expert ensures that your team maximises the benefits of HubSpot from the get-go.
In this process, the partner will deeply understand your business and internal systems to create a customised solution design that combines HubSpot best practices with your unique operations.
They will then execute this design, handling tasks like data migration, HubSpot configuration, and integration of essential tools.

HubSpot Integration
By collaborating closely with you, we can discover the optimal solution for your business. Whether it be a complete HubSpot Integration or a simpler HubSpot Implementation, reach out to us for a hassle-free, no-obligation chat. Let's discuss your requirements and find the perfect fit for your needs.