get ready for full-cycle sales
Give sales teams the power to rapidly customise their sales content and stay on message
As businesses make the shift from the overused SDR/BDR model to Full-Cycle Selling, many of us are thrilled to leave behind the customer-deflating churn of SDRs. While NPS may be on the rise, one thing we can't ignore is the fact that salespeople need to embrace a bit of marketing too...
what is full cycle sales?
Full-cycle sales is a method where salespeople take charge of prospecting and guide the entire deal from initial engagement to a successful close. It is in sharp contrast to the common SDR model, where a team of reps solely focuses on prospecting for account executives who then handle the final stages of closing deals. For more information on full-cycle sales check out our blog.
Salespeople need to work their magic and create sales material that speaks directly to the unique needs and desires of their potential clients and customers. As B2B sales teams dive headfirst into the world of social selling and personal branding, we all know the struggle of consistently producing content that is both relevant and tailored to align with the approved marketing message.
Dokio allows businesses to create and distribute high quality multi-channel content with ease.
An absolute game changer for sales teams enabling them to quickly customise marketing material and efficiently create content for sales campaigns - all while keeping on brand and on (approved) message.
Hey there, sales folks! We've got your back with a ton of productivity tools, prospecting tools, and much more to supercharge your selling game!
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Bupa Increase efficiency with dokio
This large, multifunction business needed a way for its sales and customer teams to create branded sales materials across four different business units.
With Dokio, updates to rates, terms and conditions, and calls-to-action take seconds to apply across entire collateral suites. With real-time reporting, the HO marketing team has full visibility over the activity of their content creators and the materials being distributed.
Hundreds of staff across the company in Australia and New Zealand use Dokio to create personalised sales material, in-store point-of-sale, and campaign content and stakeholder communications.
Dokio integrates with the client's nominated print, merchandise, and logistics suppliers, making the ordering and production of bespoke and off-the-shelf items simple for all employees.
Dokio allows us to provide our corporate sales team with assets that are always correct and controlled, so we have the confidence that they’re using the right imagery, pre-approved text and tone of voice every time.
Campaign Manager, Bupa
The Rise of the Full-Cycle Sales Rep
Picture this: sales reps swooping in capes and all, ready to tackle the entire sales process from lead engagement to deal closure. Yes, we're talking about the rise of full-cycle sales representatives – the multitasking dynamos of the sales world. While this shift has c
aused a bit of a stir and some job losses, it's not something to be overly concerned about. It's a golden opportunity for sales professionals to reinvent themselves and showcase their adaptability.
Empowering Account Executives
Say farewell to the old ways and welcome the savvy shift to full-cycle sales. We predict a major shift in sales models – unleashing the power of experienced Account Executives (AEs) to manage the entire sales process from lead generation right through to closing.
It's time to bid adieu to the SDR/AE model and let the seasoned pros take the spotlight. This strategic shift is akin to passing the baton to the anchor of a relay race – AEs effortlessly bridging the gap between initial interest and deal closure with finesse and expertise.
From Product Gurus to Customer Whisperers: No more monotony of being mere product experts; the sales landscape now demands a dynamic skill set. Sales reps, it's time to don your thinking caps, Sherlock Holmes style! Dive deep into customer challenges, channel your inner Sherlock, and become experts in understanding their problems. It's not just about knowing your product; it's about being the superhero with a cape made of empathy, ready to save the day for your customers.