implementing full-cycle sales
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A successful shift to Full-Cycle Selling should be viewed as a change program that affects People, Processes, and Technology.
Like all changes, it has the best chance of success when the transition is managed, planned and resourced like a project.
What is full cycle sales?
Full-cycle sales is a method where salespeople take charge of prospecting and drive a sale from initial engagement to a successful close. It is in sharp contrast to the common SDR model, where a team of reps solely focuses on prospecting for account executives who then handle the final stages of closing deals. For more information on full-cycle sales check out our blog.
Avoiding failure when transitioning to Full Cycle Sales is about balancing the time, cost and benefits of making the change.
Here's a quick checklist to consider for the transition:
People - Will Full Cycle Sales impact the team?
- Organisational structure and span of control
- Number of FTEs
- Job Descriptions
- Compensation Plans and KPIs
- Recruitment Criteria
- Product Training
Process - Does Full Cycle Sales impact the following and if so how?
- GTM and growth strategy- market and product development
- Lead Generation activities and channels
- Sales process- steps, sequences, workflows and playbooks
- Pipeline reporting and pipeline stages and weightings
- Sales Management, coaching and deal reviews
- Sales enablement support
- Pre-sales support
- Customer Service and support
Technology - What can be automated, eliminated and AI-enabled across?
- Lead Generation automation across Advertising, Social Selling, Email, Webinars and Events
- Proposal, tender and quotation preparation, sign-off and submission
- AI enhanced Brochures, Fact sheets, ROI calculators, User Testimonials
- Sales task automation including workflows, sequences and playbooks
- Sales to Service handover automation
- Automated Meeting scheduling
- ChatBots and Online help and knowledge bases
- Better Search Engine rankings to get found online more easily
Full-cycle sales is an undeniable force when it comes to maximising your return on investment. It streamlines operations, cuts down on expenses, and boosts productivity unlike anything else.
WHAT REALLY IS FULL-CYCLE SALES?
A full-cycle sales representative is entrusted with overseeing the complete sales journey, starting from prospecting and concluding with a successful deal closure. Their role typically encompasses lead generation, discovery, qualification, delivering presentations and demonstrations, proposing solutions, and finalising deals.
Don't be afraid to embrace the "eat what you kill model" of full-cycle selling! It's a powerful approach that you shouldn't shy away from.
If you find yourself dealing with low customer satisfaction rates, struggling to retain your sales team, lacking opportunities for career growth, or feeling overwhelmed by limited resources, now is the perfect time to embrace the full-cycle sales approach!
A full-cycle salesperson typically takes on the challenges of prospecting, qualifying and discovery, impressing prospects with presentations and demos, and ultimately negotiating and closing deals. In some cases, they may also have the added responsibility of managing accounts after the sale
In reality, full-cycle sales goes beyond simply closing deals; it's about creating genuine and impactful relationships with your clients. In this ever-changing technological environment, where intricacy holds its reign, comprehending your customers' desires is the ultimate secret to offering personalised and efficient solutions.
A holistic approach to sales is the essence of full-cycle sales. which holds huge potential for improved customer retention and customer satisfaction, career development and increased sales success.
The Rise of the Full-Cycle Sales Rep
Picture this: sales reps swooping in capes and all, ready to tackle the entire sales process from lead engagement to deal closure. Yes, we're talking about the rise of full-cycle sales representatives – the multitasking dynamos of the sales world. While this shift has caused a bit of a stir and some job losses, it's not something to be overly concerned about. It's a golden opportunity for sales professionals to reinvent themselves and showcase their adaptability.
Empowering Account Executives
Say farewell to the old ways and welcome the savvy shift to full-cycle sales. We predict a major shift in sales models – unleashing the power of experienced Account Executives (AEs) to manage the entire sales process from lead generation right through to closing.
It's time to bid adieu to the SDR/AE model and let the seasoned pros take the spotlight. This strategic shift is akin to passing the baton to the anchor of a relay race – AEs effortlessly bridging the gap between initial interest and deal closure with finesse and expertise.
From Product Gurus to Customer Whisperers: No more monotony of being mere product experts; the sales landscape now demands a dynamic skill set. Sales reps, it's time to don your thinking caps, Sherlock Holmes style! Dive deep into customer challenges, channel your inner Sherlock, and become experts in understanding their problems. It's not just about knowing your product; it's about being the superhero with a cape made of empathy, ready to save the day for your customers.
What is HubSpot Sales Hub?
Sales Hub delivers the best user experience for sales teams
HubSpot Sales Hub offers contemporary sales software with all the features you'd expect and more: prospecting & sales engagement tools, deal management functionality, reporting & analytics features as well as payments, quote, & CPQ capabilities, and coaching tools. Enhanced with the ability to seamlessly integrate with more than 1,500 tools in HubSpot’s App Marketplace
To put it simply, Sales Hub allows businesses to manage and track leads and pipelines. It helps sales teams to engage with clients in a more efficient and automated way with email templates, lead nurture sequences, free calling, meeting scheduler and a dedicated prospecting space, amongst other features.
Sales Hub allows your sales team to connect with other business functions such as the Marketing Hub, Content Hub, Commerce Hub and Service Hub ensuring a single view of the customer from a robust customer platform.
Whats included?
Prospecting & Sales Engagement | Deal Management | Reporting & Coaching
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