implementing full-cycle sales
Give sales teams the power to find more leads and win more sales
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Empower Your Sales Team with Full-Cycle Sales Enablement
Is your sales process fragmented, leading to lost opportunities and inefficiencies?
Transitioning to a Full-Cycle Sales model can unify your approach, enabling sales professionals to manage the entire journey - from prospecting to closing deals - seamlessly !
What is full cycle sales?
In contrast to segmented sales roles, Full-Cycle Sales empowers individual salespeople to oversee the entire sales process. This holistic approach enhances accountability, deepens customer relationships, and streamlines operations, resulting in increased efficiency and higher success rates.
Avoiding failure when transitioning to Full Cycle Sales is about balancing the time, cost and benefits of making the change.
A successful shift to Full-Cycle Selling should be viewed as a change program that affects People, Processes and Technology.
Like all changes, it has the best chance of success when the transition is managed, planned and resourced like a project.
Here's a quick checklist to consider for the transition:
People
Will Full Cycle Sales impact the team?
- Organisational structure and span of control
- Number of FTEs
- Job Descriptions
- Compensation Plans and KPIs
- Recruitment Criteria
- Product Training

Process
Does Full Cycle Sales impact the following and if so how?
- GTM and growth strategy- market and product development
- Lead Generation activities and channels
- Sales process- steps, sequences, workflows and playbooks
- Pipeline reporting and pipeline stages and weightings
- Sales Management, coaching and deal reviews
- Sales enablement support
- Pre-sales support
- Customer Service and support

Technology
What can be automated, eliminated and AI-enabled across?
- Lead Generation automation across Advertising, Social Selling, Email, Webinars and Events
- Proposal, tender and quotation preparation, sign-off and submission
- AI enhanced Brochures, Fact sheets, ROI calculators, User Testimonials
- Sales task automation including workflows, sequences and playbooks
- Sales to Service handover automation
- Automated Meeting scheduling
- ChatBots and Online help and knowledge bases
- Better Search Engine rankings to get found online more easily

Why work with us?
Our expertise in implementing Full-Cycle Sales models ensures a smooth transition, minimising risks and maximising benefits. We provide tailored strategies that align with your unique business needs, fostering a cohesive and efficient sales process.
Ready to transform your sales process?
Download our Complimentary Readiness Checklist to evaluate your organisation's preparedness for Full-Cycle Sales. Let's collaborate to empower your sales team, enhance customer satisfaction and drive sustainable growth.
Full-cycle sales is an undeniable force when it comes to maximising your return on investment. It streamlines operations, cuts down on expenses, and boosts productivity unlike anything else.
WHAT REALLY IS FULL-CYCLE SALES?
A full-cycle sales representative is entrusted with overseeing the complete sales journey, starting from prospecting and concluding with a successful deal closure. Their role typically encompasses lead generation, discovery, qualification, delivering presentations and demonstrations, proposing solutions, and finalising deals.
Don't be afraid to embrace the "eat what you kill model" of full-cycle selling! It's a powerful approach that you shouldn't shy away from.
If you find yourself dealing with low customer satisfaction rates, struggling to retain your sales team, lacking opportunities for career growth, or feeling overwhelmed by limited resources, now is the perfect time to embrace the full-cycle sales approach!
A full-cycle salesperson typically takes on the challenges of prospecting, qualifying and discovery, impressing prospects with presentations and demos, and ultimately negotiating and closing deals. In some cases, they may also have the added responsibility of managing accounts after the sale
In reality, full-cycle sales goes beyond simply closing deals; it's about creating genuine and impactful relationships with your clients. In this ever-changing technological environment, where intricacy holds its reign, comprehending your customers' desires is the ultimate secret to offering personalised and efficient solutions.
A holistic approach to sales is the essence of full-cycle sales. which holds huge potential for improved customer retention and customer satisfaction, career development and increased sales success.
The Rise of the Full-Cycle Sales Rep
Picture this: sales reps swooping in capes and all, ready to tackle the entire sales process from lead engagement to deal closure. Yes, we're talking about the rise of full-cycle sales representatives – the multitasking dynamos of the sales world. While this shift has caused a bit of a stir and some job losses, it's not something to be overly concerned about. It's a golden opportunity for sales professionals to reinvent themselves and showcase their adaptability.
Empowering Account Executives
Say farewell to the old ways and welcome the savvy shift to full-cycle sales. We predict a major shift in sales models – unleashing the power of experienced Account Executives (AEs) to manage the entire sales process from lead generation right through to closing.
It's time to bid adieu to the SDR/AE model and let the seasoned pros take the spotlight. This strategic shift is akin to passing the baton to the anchor of a relay race – AEs effortlessly bridging the gap between initial interest and deal closure with finesse and expertise.
From Product Gurus to Customer Whisperers: No more monotony of being mere product experts; the sales landscape now demands a dynamic skill set. Sales reps, it's time to don your thinking caps, Sherlock Holmes style! Dive deep into customer challenges, channel your inner Sherlock, and become experts in understanding their problems. It's not just about knowing your product; it's about being the superhero with a cape made of empathy, ready to save the day for your customers.
What is HubSpot Sales Hub?
Sales Hub delivers the best user experience for sales teams
HubSpot Sales Hub offers contemporary sales software with all the features you'd expect and more: prospecting & sales engagement tools, deal management functionality, reporting & analytics features as well as payments, quote, & CPQ capabilities, and coaching tools. Enhanced with the ability to seamlessly integrate with more than 1,500 tools in HubSpot’s App Marketplace
To put it simply, Sales Hub allows businesses to manage and track leads and pipelines. It helps sales teams to engage with clients in a more efficient and automated way with email templates, lead nurture sequences, free calling, meeting scheduler and a dedicated prospecting space, amongst other features.
Sales Hub allows your sales team to connect with other business functions such as the Marketing Hub, Content Hub, Commerce Hub and Service Hub ensuring a single view of the customer from a robust customer platform.
What's included?
Prospecting & Sales Engagement | Deal Management | Reporting & Coaching
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FAQs
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What is sales enablement?
Sales enablement empowers your sales and customer-facing teams with the essential resources to boost lead conversion.
These resources encompass content, tools, and key information all designed to enhance your team's ability to sell products and or services with greater efficiency.
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Why is sales enablement important?
A robust sales enablement strategy is crucial for any sales-focused organization, equipping your team with the tools they need to achieve success and meet revenue goals.
It ensures your sales team remains aligned with company objectives and effectively educates buyers. Sales enablement is vital because it:
Allows salespeople to concentrate on selling instead of searching for basic information
Keeps marketers informed about content performanceHelps marketers identify the assets the sales team requires
Monitors sales and marketing performance metrics
Facilitates data-driven decision-making
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What tools are needed for Sales Enablement?
CRM Solutions
Call Recording and Coaching software
Knowledge Base is also recommendedYes, HubSpot meets all of these needs.