The Full-Cycle Sales Challenges We Solve
1. Inconsistent Lead Flow & Low-Quality Prospects
The Problem: Sales teams struggle to find and engage high-value prospects, leading to unpredictable revenue.
The Solution: Our data-driven prospecting and multi-channel lead generation strategies deliver a steady flow of qualified, sales-ready leads.
2. Deals Stalling in the Sales Pipeline
The Problem: Complex decision-making processes and poor pipeline management cause deals to lose momentum.
The Solution: We implement proactive deal coaching, sales enablement, and pipeline acceleration strategies to keep opportunities moving forward.
3. Inefficient Sales & Marketing Alignment
The Problem: Marketing generates leads that sales struggle to close, causing friction and wasted efforts.
The Solution: Our full-cycle approach ensures seamless integration between sales and marketing, optimising outreach, messaging, and engagement.
4. Lack of a Scalable Sales Process
The Problem: Without a structured approach, scaling sales efforts leads to inefficiencies and revenue plateaus.
The Solution: We design repeatable, scalable sales frameworks that empower your team to close bigger deals faster.
What’s Included in Our Full-Cycle Sales Approach?
Lead Generation & Prospecting – Multi-channel outreach combining LinkedIn, email, and targeted advertising to attract high-value accounts.
Sales Process Optimisation – Implementing structured workflows, qualification frameworks, and CRM enhancements.
Pipeline Management & Acceleration – Reducing deal friction, improving follow-ups and leveraging automation to streamline sales cycles.
Sales Enablement & Training – Equipping your sales team with data-driven insights, messaging frameworks and competitive positioning strategies.
Deal Coaching & Strategy Reviews – Expert-led reviews to refine pitch strategies and overcome common sales objections.
Why Work with Big Business Agency?
Proven Track Record – We’ve helped B2B companies accelerate revenue growth through data-driven sales strategies.
Custom-Tailored Solutions – No generic templates - every approach is designed for your industry and sales challenges.
End-to-End Sales Support – We don’t just generate leads; we help you close deals and maximise long-term revenue.
Ready to Build a High-Performance Sales Engine?
Stop losing potential deals to inefficiencies.
Let’s optimise your full sales cycle for higher conversions, stronger pipelines, and accelerated growth.
Schedule a free strategy consultation today!
Avoiding failure when transitioning to Full Cycle Sales is about balancing the time, cost and benefits of making the change.
A successful shift to Full-Cycle Selling should be viewed as a change program that affects People, Processes and Technology.
Like all changes, it has the best chance of success when the transition is managed, planned and resourced like a project.
Here's a quick checklist to consider for the transition:
People
Will Full Cycle Sales impact the team?
- Organisational structure and span of control
- Number of FTEs
- Job Descriptions
- Compensation Plans and KPIs
- Recruitment Criteria
- Product Training
Process
Does Full Cycle Sales impact the following and if so how?
- GTM and growth strategy- market and product development
- Lead Generation activities and channels
- Sales process- steps, sequences, workflows and playbooks
- Pipeline reporting and pipeline stages and weightings
- Sales Management, coaching and deal reviews
- Sales enablement support
- Pre-sales support
- Customer Service and support
Technology
What can be automated, eliminated and AI-enabled across?
- Lead Generation automation across Advertising, Social Selling, Email, Webinars and Events
- Proposal, tender and quotation preparation, sign-off and submission
- AI enhanced Brochures, Fact sheets, ROI calculators, User Testimonials
- Sales task automation including workflows, sequences and playbooks
- Sales to Service handover automation
- Automated Meeting scheduling
- ChatBots and Online help and knowledge bases
- Better Search Engine rankings to get found online more easily
Download our Complimentary Readiness Checklist to evaluate your organisation's preparedness for Full-Cycle Sales.
Let's collaborate to empower your sales team, enhance customer satisfaction and drive sustainable growth!
The Rise of the Full-Cycle Sales Rep
Picture this: sales reps swooping in capes and all, ready to tackle the entire sales process from lead engagement to deal closure. Yes, we're talking about the rise of full-cycle sales representatives – the multitasking dynamos of the sales world. While this shift has c
aused a bit of a stir and some job losses, it's not something to be overly concerned about. It's a golden opportunity for sales professionals to reinvent themselves and showcase their adaptability.
Empowering Account Executives
Say farewell to the old ways and welcome the savvy shift to full-cycle sales. We predict a major shift in sales models – unleashing the power of experienced Account Executives (AEs) to manage the entire sales process from lead generation right through to closing.
It's time to bid adieu to the SDR/AE model and let the seasoned pros take the spotlight. This strategic shift is akin to passing the baton to the anchor of a relay race – AEs effortlessly bridging the gap between initial interest and deal closure with finesse and expertise.
From Product Gurus to Customer Whisperers: No more monotony of being mere product experts; the sales landscape now demands a dynamic skill set. Sales reps, it's time to don your thinking caps, Sherlock Holmes style! Dive deep into customer challenges, channel your inner Sherlock, and become experts in understanding their problems. It's not just about knowing your product; it's about being the superhero with a cape made of empathy, ready to save the day for your customers.
