3 min read

What does full cycle sales mean?

What does full cycle sales mean?

Curious about Full Cycle Sales?



Full-cycle sales is a sales model that requires the salesperson to prospect all of their leads and manage the deal from beginning to end

The full-cycle sales rep becomes the ultimate guru on the benefits the product or service they are selling provides to prospects and customers as well as the problems the product solves.

Full cycle sales reps take on the responsibility of not only prospecting leads but also understanding the needs and pain points of potential customers. Armed with this incredible knowledge, they can tailor their approach and messaging to really hit home with each individual prospect. This personalised touch establishes a deeper level of trust and credibility, making it more likely for prospects to convert into raving fans.

McKinsey 7S model v1Furthermore, by entrusting the entire sales process to one salesperson, you eliminate the potential for any miscommunication or confusion that might arise from involving multiple team members.  

The full-cycle rep possesses an intimate understanding of each stage of the cycle, guaranteeing a seamless transition from one step to the next. This level of control and accountability paves the way for a sales process that is not only more efficient and effective but also maximises the likelihood of successfully closing deals.

Moreover, with their active participation in every aspect of the journey, full-cycle sales reps have the opportunity to address any concerns or objections that prospects may have along the way. They can dazzle prospects with personalised presentations and demos, highlighting the incredible value and benefits of the product or service. This hands-on approach not only boosts the chances of sealing the deal but also amps up overall customer satisfaction.

Ultimately, full-cycle selling creates a strong bond between the salesperson and the customer. By being there every step of the way, the sales rep can build an awesome connection, understand the customer's unique needs, and offer tailor-made solutions. This level of engagement and dedication leads to skyrocketing success and satisfaction for both buyer and seller.


Full-cycle selling is the kick-ass sales model that empowers sales reps to take complete control of the entire sales process.


With their enviable skills, unwavering dedication, and personalised approach, they can guide prospects from that very first contact all the way to the grand finale—getting the order. This streamlined and efficient approach not only skyrockets the chances of closing deals like a pro but also leaves customers grinning from ear to ear.

Design_Icon_LightbulbIn addition, moving to a full-cycle sales model provides the opportunity to streamline your sales tech stack, leading to cost reductions and simplified operations.

By integrating various sales tools and technologies into a unified system, full-cycle sales reps can optimise their sales processes and eliminate the need for multiple disjointed systems. This not only saves time and effort but also reduces the overall costs associated with managing and maintaining separate tools.

With a streamlined sales tech stack, full-cycle sales reps can easily access and manage all customer data, communication records, and sales activities in one centralised platform. This eliminates the need for manual data entry and reduces the risk of errors or duplication. Having all the necessary information readily available allows sales reps to make informed decisions and take prompt actions, improving their efficiency and productivity.

Additionally, a streamlined sales tech stack simplifies the onboarding process for new sales reps. With all the tools and resources integrated into a single platform, new hires can quickly get up to speed and start contributing to the sales team's success. This not only saves time and resources but also ensures a consistent and standardised approach to sales across the organisation.

connectivityFurthermore, by streamlining the sales tech stack, companies can reduce the complexity of their operations. Instead of managing multiple tools with different interfaces and functionalities, sales teams can focus on using a single, comprehensive platform. This simplifies training, support, and troubleshooting, leading to smoother operations and improved collaboration among team members.

In conclusion, full-cycle sales not only empowers sales reps to take complete control of the entire sales process but also offers the opportunity to streamline the sales tech stack. By integrating various tools and technologies into a unified system, companies can reduce costs, simplify operations, and improve overall efficiency.

If you're looking to optimise your sales processes and drive better results, consider embracing full-cycle sales and taking the opportunity to leverage a streamlined sales tech stack. The benefits are undeniable, and the possibilities are endless.

pink old style phoneSo, if you're ready to shake up your sales strategy, hop on board the full-cycle selling train and unlock a world of endless possibilities. You won't regret it!

If you need some help to get started, give us a call. We'd love to chat with you, it's our favourite thing to talk about!




Why not join us at SpokeSpeak?  - a Sales and HubSpot focussed community that's open to HubSpot enthusiasts, experts and newbies as well as those of you who are simply Hub-curious 🤔 

Check out the next episode at SpokeSpeak.com


Coloured arches Useful Links

What is a buyer persona and why is it important?

Top 12 B2B Sales Methodologies: A Comprehensive Review

What is full cycle sales?

Align your sales process with the buyer's journey



Is the SDR role really dead?

Is the SDR role really dead?

What is the future of the SDR role?

Read More
What are the stages of the Sales Cycle?

What are the stages of the Sales Cycle?

Check out our easy-to-follow guide to understand each stage of the sales cycle

Read More
what is full-cycle sales?

what is full-cycle sales?

Discover the Power of Full-Cycle Sales For some it might be a case of back to the future, for others it's a whole new world of possibilities, which...

Read More