Avoiding a failed CRM project

Gartner Group reports over 70% of IT projects fail to meet expectations and that is mostly due to poor project management.  If you are ever faced with a Gantt chart or a task list referred to as a CRM project plan, then there is an extremely high likelihood of failure. While the schedule is essential, it is only one of seven critical elements of a robust CRM Project Plan.

Project Plans must include:

1. Execution charter- an executive summary of what is to be achieved
   
2. Stakeholder identification- Contact details of Executives, managers, users, and influencers involved in or affected by the project
3. Scope of the project, including Requirements Definition and Specification
4. Delivery approach- a detailed explanation of how the project will be delivered, including methodology, standards and Quality Assurance processes
5. Schedule- detailed task lists with associated timeframes and resources
6. RAID analysis and log, including fully documented risks, assumptions and dependencies
7. Project Management log of all tasks and assigned responsibilities

 When analysing proposals for CRM implementation and adoption here is a proven rule of thumb:

-25% of a project cost is project management and related activities

-25% to system and user acceptance test and associated documentation,

-25% to requirements definition documentation, sign off and design,

-25% to implementation

Underinvestment in project management, like relying on just a task list, will drive the project towards inclusion among the 70% of projects that fail.