Peter

SDR in tech sales

7 min read

Is the SDR role really dead? And how does AI contribute?

What is the future of the SDR role?

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Woman in office setting

3 min read

How to significantly improve your sales win rates

So, you need to close every lead you have, and you're busy as a bee juggling connect and discovery calls, demos, onboarding expectations, and...

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ideal customer profile ICP

5 min read

Your Ideal Customer Profile (ICP) and Buyer Personas

It's a common misconception that the Ideal Customer Profile (ICP) and Buyer Personas are interchangeable terms. They are not the same. Yes, they are...

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McKinsey's 7S Model

5 min read

McKinsey's 7s Model for Implementing Full Cycle Sales

Why implement a full-cycle sales model? Implementing a full-cycle sales model can provide businesses with a powerful tool to drive revenue growth and...

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what are Buyer Personas

15 min read

What are buyer personas and why do we need them?

Discover the purpose of buyer's personas: why they are important for your business and checkout our examples Along with a step-by-step guide on how...

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Optimising your pricing structure

4 min read

Key Elements to Consider When Optimising Your Pricing Structure

Optimising Your Pricing Structure: Key elements to consider Reviewing and Updating Contracts and Terms and Conditions Evaluating and Modifying your...

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Sales Pipeline accuracy

4 min read

How to get over 90% pipeline accuracy in your B2B Sales Forecasts

Gartner research shows that executives report pipeline management and sales forecasting as one of the top areas where sales operations functions are...

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HubSpot and Salesforce comparison

5 min read

A HubSpot and Salesforce Comparison in 2024

HubSpot and Salesforce are like the dynamic duo of sales and marketing CRMs.

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Growth Model

1 min read

The lowest cost growth model in 2024

Making your numbers in 2024 is harder, requiring you to do more with fewer resources. Growth Strategy Organic growth trumps acquisition so let's...

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Project Management and implementation

5 min read

How to avoid a failed CRM project - Top Tips

Gartner Group reports over 70% of IT projects fail to meet expectations and that is mostly due to poor Project Management. The Project Management...

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