If you’re deciding between HubSpot Sales Hub and Salesforce there are thousands of comparisons at the feature/ function level that can help you understand the differences.
While these are informative, they really don’t complete the comparison because the core of the decision rests on the nature of your business.
History matters and a company’s heritage is very useful to help inform you as you make this critical decision.
If you’re in an IP-based business, like software, and your turnover is less than 100m you should choose Hubspot and here’s why.
Salesforce is a platform that over 4000 applications have been written on. It was born in the era of large centralised systems like SAP and offered what was then a unique value proposition, effectively creating SAAS as an accepted platform.
When I was a Director at PwC we had, just like Accenture, thousands of skilled Salesforce consultants. The reason we had them was Salesforce implementations are complex and very resource heavy, resulting in the billing huge amounts of time to projects. This leads to an over-reliance on external experts, indefinitely.
Which is what is needed if you’re Fortune 500, complex, global and multi-divisional.
If your business moves physical goods such as manufacturing or distribution, chances are you have a fairly sophisticated billing and inventory requirement being serviced by an ERP. If that ERP is SAP then chances are, on balance, your scale and complexity will could benefit from the sophistication of Salesforce.
If not, then HubSpot’s Marketing Hub and Sales Hub are an easy to implement CRM solution.