How LinkedIn automation can maximise early sales funnel engagement

Discover how LinkedIn automation can transform your early funnel engagement strategy and drive LinkedIn lead generation for your business.

Understanding Expandi and its features

Expandi is a powerful LinkedIn Automation Platform that can help you expand your early funnel and drive more leads to your business. With its advanced features and capabilities, Expandi allows you to automate your LinkedIn outreach, connect with targeted prospects, and nurture relationships at scale while staying fully compliant with LinkedIn guidelines.

Social Selling is a key B2B Sales Strategy, and Expandi streamlines this process for you, allowing your sales team to concentrate on other high-impact sales activities.

Some key features of Expandi include:

1. Automated Connection Requests: Expandi enables you to automatically send connection requests to potential leads on LinkedIn, saving you time and effort.

2. Personalised Messaging: With Expandi, you can send personalised messages to your connections and to those you wish to connect with, increasing the chances of engagement and conversion.

3. Lead Generation:  Expandi helps you identify and capture valuable leads by extracting data from LinkedIn profiles and automating lead generation activities.

4. Campaign Management: Expandi provides a user-friendly interface to manage and track your LinkedIn campaigns, allowing you to optimise your outreach strategy for maximum results.

By understanding the features and capabilities of Expandi, you can effectively leverage this unique platform to enhance your early funnel engagement strategy and drive more high-quality leads to your pipeline. Smart integration with HubSpot makes managing and scaling your LinkedIn prospecting activities easier.

Expand your sales pipeline and funnel with more new 1st connections using Expandi automated LinkedIn campaigns!

Expandi - purpose built for LinkedIn Automation 

• How you can get more leads with Linkedin automation tools
  Utilise LinkedIn automation tools such as Expandit o streamline your outreach efforts and effectively convert prospects into leads. It is essential to use your ICP to pinpoint your target audience and engage them with personalised messages.
• When you should be using LinkedIn automation tools
  LinkedIn automation can significantly reduce the time spent on manual outreach and prospecting tasks on LinkedIn. It makes sense to be using automation in your early sales prospecting.  You realise productivity gains easily by leveraging automation tools to efficiently send connection requests and follow-ups while focusing on other aspects of your business. This eliminates the need to manually input each prospect's details and you can capture all communication in your CRM once its integrated with Expandi.
• What are the problems that can be solved by LinkedIn automation tools?
  LinkedIn users often encounter challenges such as managing multiple aspects of their campaigns in one place, sharing results, handling roles and permissions, and addressing privacy and safety concerns. Expandi offers clear solutions to these issues, making your outreach efforts seamless and efficient.
• How you can get more leads on LinkedIn while staying compliant with LinkedIn guidelines
  To ensure compliance with LinkedIn guidelines and avoid any account restrictions, it is important to personalise your outreach efforts.   Target your campaigns to the right audience and take time to segment your lists so your outreach is highly personalised not just a good fit ICP but also a relevant buyer persona.
• Which is the best LinkedIn automation tool?
  Expandi is recognised as a top LinkedIn automation tool, known for its focus on data security and personalised engagement. With total control over your actions, Expandi mimics human behaviour to ensure a seamless and authentic interaction with your prospects. 

What is LinkedIn automation and why use Expandi?

Automating LinkedIn activities, such as sending connection requests and following-up messages, is what defines LinkedIn automation. Tools like Expandi make it possible to streamline lead generation and outreach efforts, allowing you to focus on other aspects of your business.

Consider using LinkedIn automation tools for the following reasons:

- Save time by automating manual tasks like sending individual connection requests, targeted to meet your ICP and done in a consistent way to build your first level connections

- Personalise larger numbers of messages to your prospects while maintaining a natural and engaging user experience.

- Benefit from the consistency of an automation tool to steadily grow your connections, instead of an ad-hoc manual approach which slows down your progress.

- Easily conduct A/B testing to optimise outreach strategies for better response rates

- Seamlessly integrate with other lead generation and marketing tools like HubSpot for a comprehensive approach to LinkedIn campaigns

- Automatically generate reports to track lead responses, replies and conversions

Implementing Expandi in Your Early Funnel Strategy

Big Business Agency has partnered with Expandi to bring you an exclusive mid-market customer offer!

Sign up with BBA for Expandi, create your account, connect your LinkedIn profile and you're ready to get started building your campaigns!!

3 Step Expandi Set Up

Once your account is set up, the next step is -

Define Your Target Audience:

Identify the specific audience segment you want to target on LinkedIn. This could be based on industry, job title, location, or other criteria relevant to your business but should be consistent with your ICP.

Example ICP

3. Configure Your Outreach Settings: Customise your outreach settings in Expandi, including;

• the number of connection requests to send per day
• the number of messages to send per day
• the messaging templates to use

4. Create Personalised Messaging Templates: Craft personalised messaging templates that resonate with your target audience. Tailor the messages to address their pain points, offer value, and establish a connection.

5. Build your Campaigns: In addition to personalised messages, you can include Profile Visits, Likes, and follows in your campaigns. 

6. Monitor and Optimise: Regularly monitor the performance of your Expandi campaigns and make adjustments as needed. Analyse the data and metrics provided by Expandi to identify areas for improvement and optimise your outreach strategy.

Analytics Measures Your

Success

Expandi provides powerful analytics and reporting capabilities to help you measure the success of your LinkedIn campaigns. With Expandi Analytics, you can:

1. Track Key Metrics: Monitor important metrics such as the number of connection requests sent, messages sent, accepted connections, and engagement rates. These metrics provide insights into the effectiveness of your outreach efforts.

2. Analyse Conversion Rates: Measure the conversion rates from connections to leads and leads to customers. By tracking these conversion rates, you can assess the quality of your leads and the impact of your LinkedIn campaigns on your overall sales funnel.

3. Identify Top-Performing Campaigns: Identify the campaigns generating the most leads and driving the highest engagement. Use this information to replicate successful strategies and optimise underperforming campaigns.

4. Gain Insights for Optimisation: Analyse the data provided by Expandi Analytics to gain insights into your target audience's preferences, behaviours, and pain points. Use this information to refine your messaging, targeting, and overall LinkedIn strategy.

By leveraging Expandi Analytics, you can measure the success of your LinkedIn campaigns, make data-driven decisions, and continuously optimise your early funnel engagement strategy.

Optimising Expandi for Maximum Engagement

Four Step Process to optimise Expandi for maximum engagement:

1. Craft Compelling Messaging: Create compelling and personalised messages that grab the attention of your target audience. Use language that resonates with them, addresses their pain points, and offers clear value.

2. Segment Your Audience: Divide your target audience into segments based on their characteristics, interests, or behaviours. This allows you to tailor your messaging and outreach strategies to each segment, increasing the relevance and effectiveness of your campaigns.

3. Test and Iterate: Continuously test different messaging, targeting, and outreach strategies to identify what works best for your audience. Analyse the performance metrics provided by Expandi to make data-driven decisions.

4. Monitor and Adjust: Regularly monitor the performance of your Expandi campaigns and make adjustments as necessary. Stay updated with the latest LinkedIn trends and algorithm changes to ensure your strategies are aligned with the platform's best practices.

By optimising Expandi for maximum engagement, you can enhance the effectiveness of your LinkedIn outreach and drive higher engagement and conversions.

Further reading

Top 5 strategies for getting leads on LinkedIn

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