Why Choose HubSpot for your B2B business?

• Disconnected Legacy Platforms
  Another common approach to front office software involves opting for a legacy platform pieced together through the acquisition of various point solutions. While this may initially appear to be a more attractive investment, there's more beneath the surface than meets the eye.
  
  Every app or integration within the legacy platform is constructed on disparate codebases, resulting in increased complexity, time consumption, and higher implementation costs. Disjointed user interfaces lead to reduced adoption rates, frequent context-switching, and fragmented data—all of which come with substantial development requirements and high maintenance costs. Customisation is almost non-existent due to the disproportionately high costs incurred when technical consultants are engaged on legacy systems. This also happens to be the case with Salesforce technical resources.

Sales Hub Provides Advanced Tools to Sales Teams that they want to use

Sales teams using HubSpot are working in the  HubSpot Platform to carry out their daily activities. Their activities are captured on each related contact record, meaning they don't need to update the CRM at the end of the day or the end of the week like they would in Salesforce or other systems, with HubSpot the updates are captured in real-time as the salespeople send emails, quotes and interact with their prospects and customers. With a dedicated Prospecting Workspace, AI capability to research prospects using ChatSpot, email, calling and video, HubSpot provides salespeople with the tools they need to be successful all in one platform.

Take a closer look at the range of advanced tools to enhance the sales process. Some key features include:

• Automated Outreach
• Email Templates
• Email Tracking (opens)
• Team Inbox
• Snippets
• Documents
• Conversational Bots
• Live Chat and Messenger Integration
• Quotes
• Sequences
• Playbooks
• Call recording and Call Tracking
• Pipeline Tracking
• Coaching and Reporting
• Dedicated Prospecting Workspace
• Deal Management
• Sales Analytics
• LinkedIn & Email Chrome extension
• Import LinkedIn contacts to HubSpot
• Sync LinkedIn messages
• Meeting scheduling tool
• AI assistant for forecasting, email, templates and more
  
  

The handoff from Sales to Delivery is streamlined with HubSpot Service Hub

HubSpot Service Hub is another potent tool businesses can utilise to transform customer support. This platform includes innovative features such as a ticketing system, live chat, and feedback collection tools, all designed to enhance customer service and satisfaction.

With HubSpot Service Hub, all the information from sales, notes, orders, and contract details can be quickly and easily accessed by the delivery and customer support teams for smooth onboarding and project delivery.

Businesses can ensure customer issues are quickly and efficiently resolved, increasing customer satisfaction and loyalty.

Customer Portals for Better Customer Service

Customers desire updates on their service status and prefer resolving issues independently, without contacting customer support and waiting on updates.

Linked to your HubSpot shared inbox, your customer portal maintains ongoing ticket discussions between customers and representatives, offering your customers transparency on the status of their issues.

Integrate customer portals with your company’s knowledge base, tailor it to reflect your brand's aesthetics, and deliver a smooth experience for your customers.

Revolutionising Customer Support with HubSpot's Ticketing System

HubSpot's ticketing system has revolutionised customer support by providing a centralised hub for managing customer inquiries and support requests. With the ability to create, assign, and prioritise tickets, customer service teams can ensure that every customer issue is addressed promptly and efficiently. Moreover, this system seamlessly integrates with other HubSpot tools, further optimising the efficiency of the customer service process.

Gathering and Utilising Customer Feedback to reduce churn

Gaining insights from customer feedback is crucial for businesses as it helps identify areas of success and improvement. HubSpot Service Hub offers a range of tools, including live chat, conversational bots, and feedback surveys, to gather and leverage customer feedback effectively.

With these valuable insights, businesses can make informed decisions to enhance their products and services, ultimately boosting customer satisfaction and loyalty.

We haven't even touched on Marketing Hub yet, and that's because Marketing Hub is a marketing automation platform that deserves a whole blog post dedicated to it, in fact, probably more than one! And let's not forget about CMS Hub! It definitely deserves its own dedicated blog post, highlighting all the amazing things you can accomplish without the added expense and delays involved with hiring external technical resources.

HubSpot CMS is an all-in-one platform that allows you to build and manage your website, blog, and landing pages. It integrates seamlessly with HubSpot's CRM, providing a unified solution for marketing, sales, and customer service. With CMS, you can create personalized experiences for your visitors, optimize your content for search engines, and analyze your performance—all from one platform.

Key Features of HubSpot CMS

1. Drag-and-Drop Editor
   

   HubSpot's drag-and-drop editor allows you to effortlessly build and personalize your website without needing any coding skills. You can select from numerous pre-designed templates or craft your own from the ground up.

   • Learn more on the drag-and-drop editor
     
     
2. Responsive Design
   
   

   • Make sure your site appears excellent on every device. HubSpot CMS automatically adjusts your site for optimal viewing on mobile, tablet, and desktop screens.

   • Discover HubSpot responsive design features
     
     
3. SEO Tools
   
   

   • Enhance your content for search engines using integrated SEO suggestions. HubSpot CMS offers on-page SEO guidance to help boost your search rankings.

   • Explore all the HubSpot SEO tools
     
     
4. Content Personalisation
   
   

   • Utilise intelligent content to tailor your website for various visitors. Show distinct content according to user actions, geographic location, device type, and more.

   • Learn about HubSpot content personalisation
     
     
5. Integrated Analytics
   
   

   • Monitor and evaluate your website's performance using built-in analytics. Gain insights into visitor behaviour, page effectiveness, and conversion rates.

   • Understand HubSpot's website analytics

The HubSpot platform reduces costs and simplifies operations, delivering value and is a better choice  - discover more about HubSpot Smart CRM here and more on Sales Hub here.

Helpful Links

Why work with a HubSpot Partner?

What does full-cycle sales mean?

How to prospect new clients

What is the Buyer's Pyramid?

HubSpot Help