Johanne
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Why sales teams are switching to HubSpot
Johanne : Jan 8, 2024 9:15:00 AM
What's the big deal about HubSpot Sales Hub? If you're thinking HubSpot is just another sales tool, you'd be wrong! 😮 It's easy to elevate your...
Discover why so many businesses choose HubSpot
HubSpot's Smart CRM helps you grow your business better
HubSpot Hubs: Powerful Alone, Better Together
You need a customer platform that includes every part of your business to simplify operations and reduce the cost of serving customers.
The HubSpot approach to product development takes the critical elements of customer experience management — content, messaging, automation, data, and reporting — and brings them into a single customer platform built to grow with your company.
Each HubSpot product is powerful on its own, but the real magic happens when you use them together.
The factors that drive customers to choose HubSpot are clearly evident in their decision-making process and include the following;
Your B2B sales teams have one source of the truth—there are no hand-offs, missing data, or hidden data in a different system.
A single customer view of your contacts in your CRM is powerful. It provides context and insights that can help you tailor your messages to meet your customers' exact needs.
One intuitive UX - Your teams will quickly adapt to using one platform efficiently, without the hassle of learning and constantly switching between multiple systems and tools.
A unified codebase—Making changes to your HubSpot setup and templates is a breeze, and when working with a new Hub, you won't encounter a slew of integration issues. Once you have mastered one hub, you'll find it easy to work across any of the hubs.
You might be paying more for your tech stack but not getting real value. Unfortunately, the cost of your disconnected solutions might be more than you realised. This is due to one of two scenarios:
- Too Many Point Solutions
While point solutions can sometimes offer you specific functionality for a single department, deep functionality for a specific channel, and the ability to meet your one-off needs quickly -- it’s important to think about your technology investment more holistically. Discover the hidden cost for Sales Leaders on our blog article.
- Disconnected Legacy Platforms
Another common approach to front office software involves opting for a legacy platform pieced together through the acquisition of various point solutions. While this may initially appear to be a more attractive investment, there's more beneath the surface than meets the eye.
Every app or integration within the legacy platform is constructed on disparate codebases, resulting in increased complexity, time consumption, and higher implementation costs. Disjointed user interfaces lead to reduced adoption rates, frequent context-switching, and fragmented data—all of which come with substantial development requirements and high maintenance costs. Customisation is almost non-existent due to the disproportionately high costs incurred when technical consultants are engaged on legacy systems. This also happens to be the case with Salesforce technical resources.
Sales Hub Provides Advanced Tools to Sales Teams that they want to use
Sales teams using HubSpot are working in the HubSpot Platform to carry out their daily activities. Their activities are captured on each related contact record, meaning they don't need to update the CRM at the end of the day or the end of the week like they would in Salesforce or other systems, with HubSpot the updates are captured in real-time as the salespeople send emails, quotes and interact with their prospects and customers. With a dedicated Prospecting Workspace, AI capability to research prospects using ChatSpot, email, calling and video, HubSpot provides salespeople with the tools they need to be successful all in one platform.
Take a closer look at the range of advanced tools to enhance the sales process. Some key features include:
- Automated Outreach
- Email Templates
- Email Tracking (opens)
- Team Inbox
- Snippets
- Documents
- Conversational Bots
- Live Chat and Messenger Integration
- Quotes
- Sequences
- Playbooks
- Call recording and Call Tracking
- Pipeline Tracking
- Coaching and Reporting
- Dedicated Prospecting Workspace
- Deal Management
- Sales Analytics
- LinkedIn & Email Chrome extension
- Import LinkedIn contacts to HubSpot
- Sync LinkedIn messages
- Meeting scheduling tool
- AI assistant for forecasting, email, templates and more
The handoff from Sales to Delivery is streamlined with HubSpot Service Hub
HubSpot Service Hub is another potent tool businesses can utilise to transform customer support. This platform includes innovative features such as a ticketing system, live chat, and feedback collection tools, all designed to enhance customer service and satisfaction.
With HubSpot Service Hub, all the information from sales, notes, orders, and contract details can be quickly and easily accessed by the delivery and customer support teams for smooth onboarding and project delivery.
Businesses can ensure customer issues are quickly and efficiently resolved, increasing customer satisfaction and loyalty.
Revolutionising Customer Support with HubSpot's Ticketing System
HubSpot's ticketing system has revolutionised customer support by providing a centralised hub for managing customer inquiries and support requests. With the ability to create, assign, and prioritise tickets, customer service teams can ensure that every customer issue is addressed promptly and efficiently. Moreover, this system seamlessly integrates with other HubSpot tools, further optimising the efficiency of the customer service process.
Gathering and Utilising Customer Feedback to reduce churn
Gaining insights from customer feedback is crucial for businesses as it helps identify areas of success and improvement. HubSpot Service Hub offers a range of tools, including live chat, conversational bots, and feedback surveys, to gather and leverage customer feedback effectively.
With these valuable insights, businesses can make informed decisions to enhance their products and services, ultimately boosting customer satisfaction and loyalty.
We haven't even touched on Marketing Hub yet, and that's because Marketing Hub is a marketing automation platform that deserves a whole blog post dedicated to it, in fact, probably more than one! And let's not forget about CMS Hub! It definitely deserves its own dedicated blog post, highlighting all the amazing things you can accomplish without the added expense and delays involved with hiring external technical resources.
The HubSpot platform reduces costs and simplifies operations, delivering value and is a better choice - discover more about HubSpot Smart CRM here and more on Sales Hub here.
Helpful Links
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