Peter

what are Buyer Personas

15 min read

what are buyer personas and why do we need to use them?

Discover the purpose of buyer's personas: why they are important for your business and checkout our examples Along with a step-by-step guide on how to create effective buyer personas to increase your sales and marketing success

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two people at office desk working

3 min read

Optimising Your Pricing Structure

Optimising Your Pricing Structure: A Comprehensive Guide B2B Sales is a dynamic, complex arena with many differing opinions, but the one thing...

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Sales Pipeline accuracy

4 min read

How to get over 90% pipeline accuracy in B2B Sales Forecasts

Gartner research shows that executives report pipeline management and sales forecasting as one of the top areas where sales operations functions are...

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Comparison between HubSpot and Salesforce

5 min read

HubSpot and Salesforce Comparison 2024

HubSpot and Salesforce are like the dynamic duo of sales and marketing CRMs.

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Growth Model

1 min read

Least cost growth model in 2024

Making your numbers in 2024 is harder, requiring you to do more with fewer resources. Growth Strategy Organic growth trumps acquisition so let's...

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Project Management team

5 min read

Avoiding a failed CRM project - Top Tips

Gartner Group reports over 70% of IT projects fail to meet expectations and that is mostly due to poor Project Management. If you are ever faced with...

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