Johanne
Customer Service Automation
Peter : Apr 21, 2025 11:43:09 AM
Automate to Elevate! As customer expectations evolve, B2B companies adapt their customer service strategies to remain competitive. In fact, 62% of...
Why consider HubSpot?
Why on earth should you even consider the HubSpot customer Platform for your business?
CRMs frustrate salespeople. For those of you who think the tools we use daily in our sales activities are all pretty much the same, think again! Throughout my years of experience in various sales roles, I have encountered a multitude of systems and methodologies. Not surprisingly, the one element that consistently frustrated me and my fellow salespeople was the CRM.
My first CRM experience was with ACT, a long time ago. In reality, it was more Contact Manager than CRM at that point. Pretty old school and clunky, and it was far from a good user experience! I went on to use Siebel, Sugar, Salesforce, a "special" in-house custom CRM, MS Dynamics, Salesforce again, Pipedrive and Zoho.
As a user, I can tell you all of these CRMs have various challenges, and one common problem they share is - user adoption, particularly within sales teams, it's lower than it should be. The primary reasons for this are the lack of a user-friendly UI and the difficulty reps have with generating reports.
In contrast, the move to HubSpot has been a game-changer for me. Not only are the features and functions outstanding, but the platform is also incredibly user-friendly. The UI is intuitive, with helpful tours when you open a feature. There are useful prompts when you choose your options and set up workflows or simple yet powerful customisation options, making it a breath of fresh air for sales teams.
HubSpot offers a comprehensive suite of tools for marketing, sales, and customer service. It provides a centralised platform to manage all your customer interactions, from lead generation to closing deals and providing support; it's all there.
Let's take a look at why companies needing to 'do more with less' are implementing HubSpot-
CRM Functionality
HubSpot's robust and user-friendly CRM allows you to track and manage your contacts, deals, and tasks effectively. It provides a 360-degree view of your customers, helping you understand their needs and personalise your interactions.
Marketing Automation
HubSpot's marketing tools enable you to automate various marketing activities, such as email campaigns, social media posting, lead nurturing, and analytics. This automation saves time and improves efficiency, allowing you to focus on strategic initiatives.
Sales Enablement
HubSpot's sales tools help streamline your sales process from prospecting to closing deals. It provides features like email tracking, meeting scheduling, document sharing, and pipeline management, empowering your sales team to be more productive and close deals faster.
Customer Service and Support
HubSpot's customer service tools enable you to provide exceptional customer support. It includes features like ticketing, live chat, knowledge base, and customer feedback, helping you deliver a seamless and personalised customer experience with easy to set up workflows and AI assisted automation.
Customer Portal
HubSpot's customer portal is a robust platform designed to enhance customer service experiences by providing a centralised hub for communication and support. One of its standout features is the integrated Help desk, which streamlines ticket management and ensures that customer inquiries are addressed promptly and efficiently. This feature allows customers to track the status of their requests in real-time, fostering transparency and trust.
Additionally, the portal's self-service capabilities empower users to find solutions independently through a comprehensive knowledge base, reducing the need for direct support and freeing up resources for more complex issues.
By offering a seamless blend of automation and personalised service, HubSpot's customer portal not only improves customer satisfaction but also optimises operational efficiency for businesses.
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HubSpot Breeze
Leverage Breeze, HubSpot's advanced AI throughout your HubSpot account to enhance efficiency and productivity!
Breeze encompasses Breeze Copilot intelligent agents and a suite of AI-driven features.
For instance, utilise the Content Agent to generate website pages, collaborate with Breeze Copilot to summarise records and enrich data using intelligence tools, among other capabilities.
Breeze AI Agents can automate tasks within your HubSpot account. The following agents are now available:
- Prospecting Agent (Sales Hub Professional and Enterprise only): researches and executes personalised outreach strategies for prospects within HubSpot's Smart CRM.
- Customer Agent (Service Hub Professional and Enterprise only): answers questions in chatflows using your HubSpot content and public URLs to generate answers. Learn more about customer agent.
- Content Agent (Content Hub Professional or Enterprise only): generates landing pages, podcasts, case studies, and blogs while using your brand voice with CRM data. In content agent, you can create the following content types.
- Social agent (Marketing Hub Professional and Enterprise only): generates social posts based on your marketing goals, audience, brand voice, and social media accounts.
Breeze Intelligence
Breeze Intelligence tools are designed to enhance your data by enriching it, assessing intent, and optimising form length. These tools can be directly applied to CRM records, providing valuable insights and efficiencies. Discover more about the functionality and application of Breeze Intelligence tools.
Use Breeze Intelligence for
Data Enrichment: Enhance your contact and company data by updating contact and company properties. Based on your enrichment configurations, you can automatically enrich data for new records, manually for individual or existing records in views and lists, or continuously for existing records as new data becomes available. Discover more about enriching records.Buyer Intent: Analyse the companies visiting your website and expressing interest in your brand. Identify and establish specific target markets. Additionally, assess a company's intent by evaluating the number of visits, unique visitors, and the specific pages being accessed. Discover more about leveraging buyer intent.
Form Shortening: Utilise advanced intelligence to automatically pre-fill your HubSpot forms with existing data, resulting in more concise forms and enhanced conversion rates. Discover more about optimising form length.
eCommerce Options
HubSpot's eCommerce capabilities offer a comprehensive suite of tools designed to streamline and enhance the online buyer's experience especially suited to B2B buyers,
By integrating seamlessly with popular eCommerce platforms, HubSpot enables businesses to manage their online stores efficiently while leveraging its powerful CRM features.
This integration allows for personalised marketing campaigns, automated workflows, and detailed analytics, providing insights into customer behaviour and sales performance.
Additionally, HubSpot's eCommerce tools facilitate abandoned cart recovery, product recommendations, and targeted email marketing, helping businesses to increase conversions and foster customer loyalty. With its user-friendly interface and robust functionality, HubSpot empowers businesses to optimise their eCommerce strategies and drive growth.
Integration Capabilities
HubSpot integrates with various third-party tools, allowing you to connect your CRM with other systems like email marketing, e-commerce, analytics, ERP and more. This integration ensures data consistency and enables a seamless flow of information across your tech stack.
Reporting and Analytics
HubSpot provides robust reporting and analytics capabilities, allowing you to measure the effectiveness of your marketing, sales, and customer service efforts. It provides insights into key metrics, helping you make data-driven decisions and optimise your strategies.
Scalability
HubSpot is suitable for businesses of all sizes, from startups to enterprise-level organisations. It offers different pricing plans and can scale with your business as it grows.
Award Winning Software
Sales Hub has knocked Salesforce off the top spot and taken first place for Sales Technology in the 2024 G2 Software Awards!
Not only that, Marketing Hub has won the G2 number one spot, too!
We’re excited to share that HubSpot recently received a number of top honours in G2’s annual Best Software Awards, including Sales Hub taking the #1 Sales Product and Marketing Hub the #1 Marketing and Digital Advertising Product
Implementing HubSpot can help you streamline your operations, improve customer engagement, and drive business growth by providing a unified platform for all your Marketing, Sales, and Customer Service and Support needs.
HubSpot has a 43% lower cost of ownership than Salesforce so all around, it's a great choice for sales, service and marketing teams in 2025!
Ready to unlock the full potential of HubSpot for your enterprise?
As a trusted HubSpot Partner, we specialise in B2B sales, customer service automation and seamless integrations that drive results.
Discover how HubSpot's innovative customer platform can streamline your processes, enhance productivity and drive growth.
Don't miss out on the opportunity to leverage a CRM that truly understands your needs.
Let’s build smarter, more scalable workflows - together.
Get started with HubSpot and see the difference for yourself!
Book your free HubSpot strategy session today
Useful Links
How will a CRM help my business scale and grow?
Johanne : May 16, 2024 10:01:13 AM
McKinsey tells us many companies aren't yet reaping the benefits of technology and CRMs aren't just for giant companies with the resources to scrub...